Growth Marketer Job at SalaryGuide in New York

Responsibilities

• Take ownership of our content strategy and generation, including case studies, product launches, technical blogs
• Support revenue teams with assets: one-pagers, decks, ad creative, conference materials, and anything else needed to help close deals
• Launch paid media experiments across trade newsletters, LinkedIn, Google, Meta - testing creatives, audiences, and landing pages
• Improve our website and digital presence: refine messaging, run A/B tests, and ensure we’re attracting and converting the right traffic
• Run fast, lightweight experiments to identify new growth levers: content distribution, newsletters, SEO tests, partnerships, and more
• Build the engine: track performance, set up dashboards, analyze cost per lead, and identify where our highest-quality leads come from
• Over time, help us establish a predictable and automated marketing cadence: scheduled social posts, consistent reporting, and always up-to-date assets

Requirements

• Execution-focused: You’re happiest when you’re ‘doing’
• 1–2 years of B2B SaaS marketing experience: Ideally at a Series A/B startup where you’ve run ads, built campaigns, used data to make decisions, and contributed directly to lead generation
• Comfortable with ambiguity: You don’t wait for perfect conditions; you prototype, test, measure, and learn fast
• A strong written communicator: You can craft compelling ad copy, engaging social posts, clear experiment summaries, and concise insights
• Creatively scrappy: You find clever ways to get signal quickly, even on limited budgets, and you’re resourceful with tools and assets
• Analytically sharp: You know how to set up tracking, interpret data, spot trends, and translate insights into action
• Collaborative and low-ego: You work smoothly with founders, sales, and design, and you’re excited to support the broader go-to-market effort
• Bonus: Experience creating visuals or lightweight design assets to support campaigns

Preferred

• Experience creating visuals or lightweight design assets to support campaigns

Benefits

• Competitive compensation, including equity
• Based full-time in our NYC office (in-person), with occasional travel to customers across the country and to company retreats (often in London)
• Your choice of top‑of‑the‑line equipment to fit out your desk in our office
• Competitive benefits package: health, dental, vision with partial coverage for dependents; 401K; uncapped PTO; parental leave
• Free mental health support via Spill - on‑demand access to therapy
• Weekly company lunches (always inclusive and vegan‑friendly - especially if you like Vietnamese food!)