SalaryGuide
Responsibilities
Be directly responsible for defining, designing and building data-driven lifecycle programs from campaign ideation to customer acquisition, expansion, and retention, including all operational touchpoints to support the customer through their journey
Lead and manage cross-functional campaign execution, collaborating closely with teams including Product, Product Marketing, Performance Marketing, Partner Marketing, Sales/Care, Martech, and Brand & Creative. This includes developing campaign briefs, defining audience requirements and traits, crafting campaign messaging, and owning the entire launch process
Own end-to-end QA and performance: define success metrics, monitor them, and deliver regular readouts to go-to-market partners; drive improvements through experimentation and upstream/downstream system or process changes
Be skilled in understanding and making prioritization trade-offs and making recommendations to balance speed with quality
Know how to use data analytics tools, such as Thoughtspot and Amplitude, to not just view performance but to dive in across multiple views to derive the insights needed
Requirements
Bachelor's degree in Marketing, Business, or related field or relevant experience
Minimum of 5 years of experience in marketing, with at least 3 years of direct experience in lifecycle marketing
Ability to balance priorities and negotiate scope with managers and stakeholders to hit launch goals
Proficiency in marketing automation platforms, CRM systems, and analytics tools
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organization
Strategic thinker with a track record of developing and executing successful lifecycle marketing strategies including recommending enhancements to existing programs
Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics
Preferred Benefits
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Fertility
Mental Health
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Be directly responsible for defining, designing and building data-driven lifecycle programs from campaign ideation to customer acquisition, expansion, and retention, including all operational touchpoints to support the customer through their journey
Lead and manage cross-functional campaign execution, collaborating closely with teams including Product, Product Marketing, Performance Marketing, Partner Marketing, Sales/Care, Martech, and Brand & Creative. This includes developing campaign briefs, defining audience requirements and traits, crafting campaign messaging, and owning the entire launch process
Own end-to-end QA and performance: define success metrics, monitor them, and deliver regular readouts to go-to-market partners; drive improvements through experimentation and upstream/downstream system or process changes
Be skilled in understanding and making prioritization trade-offs and making recommendations to balance speed with quality
Know how to use data analytics tools, such as Thoughtspot and Amplitude, to not just view performance but to dive in across multiple views to derive the insights needed
Requirements
Bachelor's degree in Marketing, Business, or related field or relevant experience
Minimum of 5 years of experience in marketing, with at least 3 years of direct experience in lifecycle marketing
Ability to balance priorities and negotiate scope with managers and stakeholders to hit launch goals
Proficiency in marketing automation platforms, CRM systems, and analytics tools
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organization
Strategic thinker with a track record of developing and executing successful lifecycle marketing strategies including recommending enhancements to existing programs
Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics
Preferred Benefits
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Fertility
Mental Health
#J-18808-Ljbffr