Head of Product Marketing (San Francisco) Job at Upwind Security in San Francisc

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Description

Upwind is a next-generation Cloud Security Platform that leverages runtime context to identify and prioritize critical risks, providing precise insights and efficient cloud security management. Unlike traditional tools, Upwind uses runtime data proactively for risk prioritization and posture insights, ensuring teams focus on what truly matters. With industryleading efficiency and eBPFpowered sensors, Upwind delivers comprehensive capabilities, including agentless cloud posture discovery, realtime threat protection, and integrated API security. From misconfigurations to malware defense, Upwind ensures endtoend, costeffective cloud infrastructure protection. At Upwind, youll have the opportunity to think creatively, explore new ideas, and use your skills to make a meaningful impact on our growth.

Were looking for a Head of Product Marketing who will help define how the world understands Upwindour product, our point of view, and the value we deliver to cloud security teams. In this role, you will own the strategy and execution for our product marketing function. You bring deep technical curiosity and exceptional storytelling instincts, translating complex cloud security concepts into clear, compelling narratives that resonate with engineers and security leaders.

Responsibilities

• Become a subject matter expert on cloud security, our market, our buyer personas, and the technical nuances of the Upwind platform.
• Lead the strategy and daytoday execution of the product marketing function, shaping both the longterm direction and the work we ship every week.
• Define use cases, value propositions, and audiencespecific messaging that showcase how Upwind solves real cloud security challenges.
• Drive product launches endtoend, from messaging and assets to internal enablement.
• Build and maintain the customer reference program; write compelling case studies and help Sales activate customer stories.
• Deliver key messaging that enables our marketing team to execute compelling campaigns and events. Work closely with our demand generation team to drive pipeline.
• Translate cloud security solutions into clear, engaging content for a variety of audiences, from engineers to executives.
• Produce technical collateral such as blog posts, webpages, whitepapers, interactive demos using Storylane, reports, demo videos, presentations, and other visual or written materials.
• Conduct competitive analysis and market research to inform product positioning and marketing strategies.
• Manage timely analyst relations responses for reports we are asked to participate in.
• Collaborate crossfunctionally with Product, Sales, and Marketing and our executive team to ensure alignment on messaging and product launches.
• Operate as a player / coach leading and mentoring a small team of product marketing managers.
• Operate with grit, collaboration, and ownershipshipping product content and launches quickly in sync with our rapid feature release cycle.

Requirements

• 7+ years of product marketing, solutions marketing, product management, or sales engineering experience at an enterprise SaaS companyideally a security startup.
• Exceptional technical writing and editing skills, with a portfolio showcasing diverse content formats and styles. Youre wellversed in messaging best practices and know how to cut through security jargon, simplify complexity, and make technical content feel human and useful.
• A proven track record of marketing to deeply technical audiences. Youre fully at home working with (and writing for) security, cloud, and engineering teams.
• Ability to think strategically, prioritize ruthlessly, and collaborate crossfunctionally while shipping quickly in a highgrowth startup environment.
• Prior experience working with CSPs is a plus.
• A willingness to dive in, get scrappy, and get 1% better every day. No ego, just momentum.
• Motivated by building and impact. Youre a builder at heart and want to help shape the future of cloud security at a startup committed to this mission.

Seniority level

MidSenior level

Employment type

Fulltime

Job function

Product Management and Marketing

Industries

Computer and Network Security

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San Mateo, CA $185,000.00$311,250.00 2 weeks ago