Marketing & Events Director (Santa Rosa Beach) Job at Habitat for Humanity of Wa

Marketing & Event Director leads all branding, communications, marketing, and event initiatives for Habitat for Humanity of Walton County and its ReStore. This role develops and executes a comprehensive communications and brand strategy, enhances public visibility, produces marketing materials, manages digital platforms, and ensures the successful execution of events in collaboration with staff, volunteers, community partners, and the Events Committee of the Board. The Manager serves as the organizations primary brand ambassador and media liaison.

Essential Duties & Responsibilities

Marketing & Communication Strategic Leadership

• Develop and implement a comprehensive annual communications and marketing plan that aligns with organizational strategy, build schedules, program goals, and fundraising priorities.
• Oversee and manage all communication channelsincluding e-newsletters, website content, social media, press outreach, print materials, direct mail, and digital advertisingfor both the Affiliate and the ReStore.
• Create and maintain an annual marketing calendar to coordinate and streamline messaging across events, campaigns, volunteer recruitment, donor engagement, and ReStore promotions.
• Evaluate communications performance and outreach strategies to broaden reach and deepen engagement with donors, volunteers, homeowners, shoppers, and the broader community.
• Ensure all messaging aligns with Habitat for Humanity International (HFHI) brand standards.

• Create marketing and promotional materials for all Affiliate and ReStore initiatives, Women Build, Giving Tuesday and other events and campaigns.
• Maintain unified brand representation across all platforms, external directories, and third-party organizational profiles.
• Oversee and update the Affiliate and ReStore websites to ensure content is current, accurate, accessible, and reflective of brand standards.
• Manage all social media platforms by planning content, developing posts, monitoring interactions, responding to community engagement, and maintaining regular posting schedules.
• Create and distribute monthly e-blasts, newsletters, and digital announcements.
• Optimize and manage Google AdWords/Google Grant campaigns, ensuring compliance and maximizing outreach potential.
• Maintain and update philanthropy profiles such as Charity Navigator, Candid/GuideStar, and other external directories.
  

• Plan, organize, and execute all Affiliate and ReStore events in collaboration with staff, volunteers, and the Events Committee of the Board.
• Partner with the Events Committee to set event goals, themes, strategies, and timelines that support fundraising and community engagement efforts.
• Manage event budgets, track expenses, and ensure revenue goals are achieved for all events.
• Create, update, and manage vendor agreements and coordinate participation with DIY artists, sponsors, suppliers, vendors, and community partners.
• Attend all Habitat/ReStore events to provide on-site marketing support, photography, videography, and audience engagement.
• Maintain organized archives of event-related media coverage, photography, videography, and promotional materials.

Habitat for Humanity of Walton County offers a competitive compensation package, including:

• Salary: $50,000$62,500 annually, commensurate with experience
• Benefits: Medical insurance and matching 401(k) plan for full-time employees
• Paid Time Off (PTO) and paid holidays for full-time employees