Director, Product Marketing Manager (San Francisco) Job at VSCO in San Francisco

VSCO (pronounced visco) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels preserving a home for creative opportunity, inspiration, and connection. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community. You are driven to excel in service of the whole, reaching beyond your immediate path. Winners Mindset : Ownership with Impact: You show up and stay in it, driving progress over perfection. You prioritize what matters most for our mission, leading with clarity, discipline, and care. Our values and high performance traits are critical pillars to our team culture and shape the way we hire. Were looking for a seasoned director, product marketing manager to set the vision, strategy, and operational foundation for Product Marketing at VSCO. This leader will steward how our creative tools and experiences show up in the market, ensuring our product narrative is crystal clear, differentiated, and deeply aligned to the needs of creators. In this highly strategic and handson role, you will own the endtoend product marketing function. You will define the longterm roadmap, elevating the teams craft, and driving the programs that fuel product adoption, market expansion, and brand love. Youll partner closely with Product, Design, Growth, and Brand to influence product direction, bring breakthrough ideas to market, and ensure that the creators voice guides decisions at every level. This role is ideal for a leader who thrives in ambiguity, sees around corners, and is energized by building for a highly creative, fastevolving audience. Set the vision and longterm strategy for Product Marketing at VSCO, defining how we position, launch, and scale our creative tools in the market. Own companywide positioning and messaging architecture, ensuring consistency, differentiation, and clarity across our suite of creative tools and experiences. You lead insight development, GTM planning, and crossfunctional orchestration from concept to adoption. Shape product strategy by partnering deeply with Product and Design, representing the voice of the creator and influencing roadmap decisions with data and insights. Drive market and competitive intelligence, guiding segmentation, personas, research, and insight synthesis to sharpen product direction and marketing strategy. Partner with Growth, Brand, and Lifecycle teams to develop integrated campaigns that drive acquisition, engagement, retention, and expansion. leverage data to measure performance and continually optimise our GTM engine. Act as a strategic force multiplier, elevating crossfunctional decisionmaking, creating clarity, and helping VSCO operate with greater speed and focus. 12+ years of product marketing experience, including deep experience in consumer mobile, creative tools, or prosumer technology. ~5+ years leading and developing highperforming PMM teams, with a track record of coaching strong ICs and scaling a function. ~ Expertise in customer research, insight development, segmentation, and translating creator needs into product and marketing strategy. ~ Highly analytical mindset with experience building KPIs, validating assumptions, and leveraging data to shape strategy and drive outcomes. ~ Hybrid work with an office in San Francisco, CA. ~ Competitive Salary & Equity ~ Medical, dental, and vision insurance for employees and families ~ Flexible Time Off ~ Companypaid parental, medical and caregiver leave ~ Other perks including mental health resources and tech reimbursements This position also qualifies for equity (i.e. stock options) and is eligible for discretionary bonuses based on performance. The benefits available for this position include flexible time off, a 401(k) retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. The application window for this role will be open until at least 1/19/2026. This opportunity will remain online based on business needs which may be before or after the specified date. Fraud Prevention If you receive outreach from someone claiming to work for VSCO, please verify they are communicating through the proper channels (vsco.Note that VSCO will never ask for financial information or sensitive personal information during the application process. #