Growth Marketing Job at Broccoli AI in San Francisco

Overview Growth Marketing San Francisco, CA About Broccoli AI Broccoli AI builds AI voice agents that act like real employees—answering phones 24/7, booking jobs in ServiceTitan, following up on missed calls and estimates, and handling emergencies in real time. In just 12 months, we’ve grown to 200+ contractors with 40% MoM growth, and we’re just getting started. Backed by top-tier VCs, we’re building the AI-native operating system for the $600B home services industry . Why Join Us? Build from 0→1: You’ll own growth marketing strategy and execution across all channels, starting from first principles. Real Customers, Real Revenue: Everything you do will directly impact bottom-line metrics. Work Directly with Founders: Move fast, iterate quickly, and make real decisions with the people building the product. Create a Category: Help define how AI employees are bought, understood, and adopted by traditional service businesses. What You’ll Do Growth & Demand Gen Own and optimize the top-to-bottom funnel—from first impression to qualified lead to closed customer. Launch and manage paid campaigns (Meta, Google, LinkedIn, YouTube, etc.), including creative development and audience testing. Build, test, and optimize landing pages, email flows, and CTAs for conversion. Set up tracking infrastructure (GA4, Segment, HubSpot, etc.) and own performance reporting and attribution models. Product & Content Marketing Own positioning, messaging, and competitive insights for key features and use cases. Partner with Product and Sales to plan feature launches, write enablement materials, and train GTM teams. Craft high-converting product marketing collateral, including one-pagers, case studies, and demos. Social, Community, and Brand Run our social channels (LinkedIn, X/Twitter, Instagram) to grow audience and drive engagement. Work with contractors or agencies (if needed) to produce UGC-style and brand content. Experiment with organic channels (SEO, community, influencer, referral loops) to find scalable acquisition. Data, Tooling & Automation Set up lead scoring, email automation, and CRM integrations (e.g., HubSpot, Salesforce). Define KPIs and report on funnel metrics weekly and monthly. Use tools like Clearbit, Apollo, Zapier, and Webflow to automate outreach, enrichment, and onboarding. What We’re Looking For 5+ years in product marketing, growth marketing, or full-stack marketing at a high-growth B2B or SaaS startup. Deep knowledge of performance marketing, attribution, and funnel optimization. Ability to write clearly and persuasively for multiple audiences (owners, technicians, decision-makers). Comfortable working with low design support—you can mock things up in Figma, Notion, or Webflow when needed. Strong understanding of marketing analytics tools (GA4, Looker Studio, HubSpot, etc.). Bonus: Experience marketing AI, SaaS, or vertical software products. Bonus: Familiarity with sales-led and product-led growth motions. #J-18808-Ljbffr In Summary: Broccoli AI builds AI voice agents that act like real employees for the $600B home services industry . In just 12 months, we’ve grown to 200+ contractors with 40% MoM growth . You’ll own growth marketing strategy and execution across all channels . Everything you do will directly impact bottom-line metrics . En Español: Broccoli AI construye agentes de voz de IA que actúan como empleados reales respondiendo teléfonos las 24 horas del día, reservando trabajos en ServiceTitan, siguiendo llamadas y estimaciones perdidas y manejando emergencias en tiempo real. Con el respaldo de VCs de primer nivel, estamos construyendo el sistema operativo nativo AI para la industria de servicios domésticos $600B. ¿Por qué unirse a nosotros? Construir desde 0→1: Crearás tu propia estrategia y ejecución de marketing de crecimiento en todos los canales, comenzando con los primeros principios. Clientes reales, Ingresos Reales: Todo lo que hagas afectará directamente las métricas básicas. Trabajar Directamente con los Fundadores: Mover rápidamente, iteración rápida y tomar decisiones reales con las personas que construyen el producto. Crea una Categoría de Marketing: Ayuda a definir cómo los empleados de IA son comprados, entendidos y adoptados por las empresas tradicionales de servicio. Lo que harás Crecimiento & Demand Gen Tool y optimizar el embudo top-to-bottom al comenzar a calificar. El lanzamiento y gestión de campañas de mercadotecnia orgánica (Meta-, Google, productos de referencia, vídeos, etc.) Se desarrollan e invierten conocimientos personalizadas, así como programas de desarrollo y análisis de contenidos, diseño de redes sociales, búsqueda de datos y aplicaciones, creación de páginas web o de mensajes de correo electrónico, logística, uso automático y conectividad social (executable) y sus propios medios de comunicación de trabajo (expermanúsculos).