Social Media Manager Job at STRIDE Fitness in Huntington Beach

The Social Media Manager oversees content creation, corporate social channels, brand guidelines, and franchisee support. This role requires creativity, strong storytelling, operational structure, and the ability to produce high-quality content that reflects the STRIDE Fitness brand. You will shape how STRIDE Fitness shows up online across corporate and franchise locations. Key Responsibilities Corporate Social Media Management Manage and grow STRIDE Fitness social media accounts across Instagram, TikTok, Facebook, and LinkedIn Develop monthly content calendars aligned with studio openings, campaigns, events, and brand initiatives Create engaging short-form videos, reels, graphics, and written posts Monitor analytics and optimize content strategy for reach, retention, and growth Maintain a consistent STRIDE Fitness brand voice and visual identity across all platforms Content Creation and Brand Development Capture content inside STRIDE Fitness studios including workouts, coaches, classes, events, and member stories Plan and produce photo and video content for campaigns and corporate announcements Maintain STRIDE Fitness brand guidelines and ensure all content reflects brand standards Identify opportunities for storytelling, highlights, and user-generated content Develop and execute multi-channel social campaigns Franchisee Support Create social media toolkits, templates, scripts, content calendars, and brand asset libraries Provide best practices for content creation, community engagement, and local marketing Review and provide feedback to franchisees on brand alignment and content strategy Support studios during presale, launches, VIP tours, grand openings, and local marketing pushes Build content systems and repeatable frameworks franchisees can easily follow Cross-Functional Collaboration Work with marketing, operations, sales, and franchise support teams on nationwide campaigns Coordinate content for events, partnerships, influencers, and promotions Communicate with franchisees to gather studio content and success stories Partner with external creators, videographers, and agencies when needed Skills and Qualities Strong creative eye for video, design, and storytelling Ability to produce high-quality short-form video content independently Deep understanding of boutique fitness culture and community-driven content Strong communication and copywriting abilities Skilled at maintaining brand consistency across multiple platforms Ability to create clear systems that help franchisees succeed Comfortable filming in fast-paced fitness environments Organized, proactive, and able to manage multiple deadlines Preferred Experience 2 to 4 years in social media management, content creation, or brand marketing Experience with fitness, franchising, wellness, lifestyle, or hospitality brands Proficient in Canva, Adobe Suite, CapCut, or similar tools Familiarity with brand guideline development and multi-location content systems Experience supporting franchise owners or decentralized teams is a plus #J-18808-Ljbffr