This range is provided by The United Green. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$130,000.00/yr - $150,000.00/yr
Additional compensation types
Annual Bonus
Direct message the job poster from The United Green
Recruiter @ The United Green | Candidate Assessment, Selection
Job Description
The Head of Retail Marketing is responsible for developing and executing integrated marketing strategies that drive store traffic, increase brand awareness, and support revenue growth across all retail and digital channels. This role bridges brand, digital, retail, and promotional marketing to ensure a consistent, compliant, and high‑quality customer experience across stores and online platforms. The Head of Retail Marketing partners closely with Retail Operations, Product, CRM, Creative, and Revenue teams to deliver marketing programs that support company growth objectives.
*You must have experience in cannabis, retail, grocery, tobacco, alcohol, fast food, or other fast‑moving consumer sectors*
*You must understand the Michigan retail/cannabis market*
Responsibilities
Strategic Planning & Execution
- Develop and manage the annual marketing calendar across campaigns, promotions, and product launches
- Align marketing strategies with company objectives, seasonal priorities, and market opportunities
- Partner with the Revenue Officer and CRM teams to ensure campaigns are data‑driven and performance‑tracked
Retail Marketing
- Build and deliver in‑store activations, promotional programs, and signage kits to elevate the customer experience
- Support store openings and local events through geo‑targeted campaigns and community partnerships
- Ensure all marketing materials meet state cannabis advertising and compliance requirements
Digital & Loyalty Marketing
- Collaborate with CRM/Loyalty teams across email, SMS, app, and social campaigns
- Maintain digital campaign calendars and ensure consistency between online and in‑store messaging
- Partner with creative and digital teams to produce brand‑aligned, compliant content
Brand Stewardship
- Maintain brand consistency across retail, packaging, digital, and experiential touchpoints
- Manage creative briefs and coordinate with design, copy, and production teams
- Support product storytelling and education for new launches
Analytics & Performance
- Track and report KPIs including store traffic, promo performance, customer acquisition, and conversion metrics
- Evaluate channel‑level ROI and make recommendations for budget allocation and optimization
- Monitor competitor activity and broader market trends to identify new growth opportunities
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred)
- 5+ years of marketing experience in retail, CPG, and/or cannabis industries
- Demonstrated experience managing campaign calendars, budgets, and cross‑functional execution
- Strong organizational and project management skills
- Experience with CRM/loyalty platforms such as Springbig, Alpine IQ, or Dutchie
- Understanding of cannabis marketing compliance and state advertising regulations
- Excellent communication, collaboration, and presentation skills
Schedule / Pay
- Hybrid, fulltime availability but must be based near Troy, MI.
- Starting Salary $130-150k based on experience
Key Performance Indicators:
- Campaign ROI / ROAS
- Monthly footfall vs. baseline
- Customer repeat purchase rate
The United Green is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), age, marital status, national origin, citizenship status, disability, genetic information, veteran status, or any other status protected by law. If you require assistance or a reasonable accommodation during the application process, please visit our website privacy and terms of use for more information. The EEOC “Know Your Rights” poster is available at
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Marketing Services and Retail
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