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Job Category: Marketing & Communications. Job Details: About Salesforce Salesforce is the #1 AI CRM, guiding businesses with AI‑driven solutions.
At Salesforce, the Financial Services Product Marketing team is responsible for creating and executing the marketing strategy for our portfolio of products designed specifically for banks, wealth managers, and insurance companies. We are investing in AI products that are purpose built for the industry and you’ll be at the hub of this company‑wide transformation.
Our Product Marketers are storytellers: simplifying complex concepts, crafting stories that are human and easy to relate to, highlighting customer success, and grounded in an understanding of our products and capabilities. We measure our success by our ability to develop relevant positioning and messaging, create innovative demos that bring our product use cases to life, and drive programs that bring new customers into the business.
- Partner with Product Management to understand product strategy and roadmaps, distill key functionality and value into core product positioning and messaging.
- Roadmap our product strategy to life in launches, new releases, content, campaigns, events, and sales enablement.
- Partner closely with industry product marketers, campaigns, solution engineering, and other product marketers to drive cross‑functional alignment on programs to drive pipeline.
- Develop succinct and effective sales training materials (training, FAQs, etc.), making it easy for non‑technical sales to understand our complete portfolio of products.
- Keep current with technology trends and incorporate new technologies into our keynotes and demos.
- Partner with Solution Engineering and Product Management to create high‑quality demo assets for our website and events.
Required Skills
- 5+ years of experience in technical product marketing, product management, or solution engineering at a high‑tech company focused on financial services, or directly at a financial services institution.
- Experience with the Salesforce products and/or other SaaS and B2B technology platforms. Salesforce Certifications (Administrator, Developer) and Trailhead badges a plus.
- Experience with enterprise applications such as CRM, Core Banking and Insurance Platforms, Middle Office Automation or homegrown solutions.
- Expertise in building product demos end‑to‑end, from building compelling narratives that accurately position our products and align to our corporate messaging, to owning the technical execution in demo videos and demo orgs.
- Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers.
- Consistent track record in defining/driving project execution with minimal guidance and performing well in a fast‑paced environment.
- Hands‑on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch‑decks, demo videos, and event/webinar content.
Preferred Skills
- Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
- A natural collaborator with a willingness to drive hands‑on tactical execution.
- Excellent written and verbal communication skills.
- Video design and editing skills including the ability to record and produce polished demo videos using tools like Adobe Premiere, Camtasia, or FinalCut.
- A winning attitude that inspires optimism, fun, and the desire to always be learning!
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best.
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Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. … (EEO statement continues).
For California‑based roles, the base salary hiring range for this position is $169,600 to $233,200.
For Illinois based roles, the base salary hiring range for this position is $155,400 to $213,800.
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