Job ID: | Type: Regular Full Time | Openings: 1 | Category: Marketing | Location: San Diego, CA
Overview
The Marketing Communications Manager plays a key role in the successful execution of BluPeak Credit Union’s marketing and digital banking strategic plans. The manager supports the VP, Marketing and Digital Experience by driving initiatives that enhance the credit union’s visibility, digital transformation efforts, and member experience. This position holds the ultimate responsibility of managing the day‑to‑day operations of the marketing and digital banking team. Responsibility includes the execution and oversight of integrated marketing, internal and external communications, and brand management initiatives ensuring all messaging, campaigns, and materials consistently support the credit union’s brand, member engagement goals, and strategic objectives. The position collaborates cross‑functionally with internal stakeholders to promote products, support digital adoption, and drive member growth.
Responsibilities
Marketing Strategy & Campaign Management
- Develops and implements integrated marketing campaigns to attract, engage, and retain members across digital and traditional channels.
- Leads cross‑functional marketing initiatives including product rollouts, promotions, new technology launches, digital channel enhancements, and member onboarding communications.
- Oversees the development and maintenance of the marketing content calendar and coordinates execution across all digital, traditional and branch channels.
- Collaborates with creative and product teams to develop compelling marketing materials aligned with member needs and business goals.
- Maintains brand consistency across all internal and external communications and ensures adherence to visual and style guidelines.
Digital & Member Experience Support
- Supports marketing strategies that drive digital platform adoption and optimize the digital banking member experience.
- Oversees the evaluation, development, testing, and implementation of new digital banking platform initiatives.
- Evaluates digital member journeys to ensure touchpoints are intuitive, on‑brand, and optimized for engagement and performance.
- Uses analytics and campaign data to refine messaging, target segments, and improve member communication effectiveness.
Product & Program Marketing
- Translates product features and benefits into clear member‑focused messaging across campaigns and collateral.
- Manages marketing for key product areas, particularly deposit and loan offerings, including promotional campaigns and product lifecycle support.
- Works closely with compliance and product teams to ensure marketing materials meet regulatory and brand standards.
- Supports special event planning and implementation, including employee meetings, partner events, membership meetings, board meetings, media events, community events and member education events.
Team & Project Management
- Leads and manages a high‑performing marketing and digital banking team, providing coaching, guidance, performance management, and professional development.
- Prioritizes and assigns marketing projects, ensuring delivery is timely, accurate, and aligned with strategic objectives.
- Collaborates cross‑functionally to ensure alignment and support for enterprise‑wide initiatives and campaigns.
Budgeting & Vendor Management
- Develops and manages assigned marketing, digital experience, and research budgets, ensuring programs are executed within financial guidelines.
- Oversees third‑party vendors and agency partners to support campaign execution, creative development, printing, mailing, and digital production.
- Processes payables/receivables and provides budget variance reports, expense tracking, and recommendations for cost optimization.
- Leads the development, deployment, and implementation of BluPeak’s marketing automation tools and integrates them into enterprise‑wide systems.
Data Analysis & Reporting
- Monitors and reports on campaign performance, using data insights to enhance effectiveness and inform future planning.
- Develops trend reports and performance dashboards to identify opportunities for engagement, retention, and product penetration.
- Uses member segmentation and behavioral data to create targeted campaigns for specific member needs and life stages.
Compliance & Regulatory Support
- Ensures that all marketing and communication materials comply with applicable credit union policy, financial regulations, brand standards, and internal review processes.
- Partners with Compliance, Risk, and Legal teams on development of required disclosures, privacy notices, fee schedules, and other annual publications.
- Adheres to company policy and procedure, completes annual compliance training, and complies with business continuity and vendor management policy.
- Complies with Anti‑Money Laundering laws such as the Bank Secrecy Act, OFAC, USA PATRIOT Act, and related policies and procedures.
Administrative & Strategic Support
- Supports annual planning, goal setting, and execution for marketing and digital banking initiatives aligned with organizational objectives.
- Maintains up‑to‑date knowledge of marketing best practices, financial services trends, and digital tools to drive innovation.
- Performs other duties as assigned to support departmental or organizational needs.
SUPERVISORY RESPONSIBILITIES
- Manage up to 6 direct reports and supervise third‑party vendors and project teams as required by BluPeak’s policies and applicable laws.
Qualifications
Education and/or Experience
- B.A./B.S. degree in Marketing, Communications, or related field.
- Minimum five years of direct marketing/communications experience, including a minimum of two years in a management/supervisor role.
- Strong knowledge of financial institution products, services, and competitors, and experience in promotions, research, public relations, social media, and problem solving.
Technology Proficiency
- Proficiency with MS Office (Excel, Word, Outlook, PowerPoint) and phone use.
- Strong skills in desktop publishing, word processing and design software.
- Knowledge of Photoshop, Illustrator, InDesign, and basic HTML required.
Other Qualifications
- Self‑directed with ability to prioritize, multi‑task, and meet deadlines in a fast‑paced environment.
- Effective coordination of efforts through diverse internal and external teams.
- Analytical skills to identify key findings.
- Superior project management, planning, and organizational skills.
- Strong team player with adaptability to changing environments.
- Hands‑on experience with all facets of the job.
- Strategic and tactical thinking.
BlupPeak Credit Union is an Equal Opportunity / Affidavit Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by applicable federal, state, or local law. Employment may be contingent upon a satisfactory background check, drug screen, and credit check as applicable and permissible by law. BluPeak Credit Union is committed to providing reasonable accommodations to applicants with disabilities and sincerely held religious beliefs.
Compensation: $78,000 – $100,000 yearly salary.
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