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firstPRO, Inc

Senior Marketing Manager

firstPRO, Inc, Wilmington

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Recruitment Manager @ firstPro, Inc

Human Resources, Legal, Marketing, Administration, Customer Service

We are seeking a strategic B2B marketer to lead account-based and client journey marketing initiatives focused on driving pipeline growth, enhancing client engagement, and delivering measurable revenue impact.

Base pay range

$100,000.00/yr - $120,000.00/yr

What You’ll Do

  • Lead account-based marketing (ABM) programs and define key client segments for targeted campaigns.
  • Design and optimize multi-channel marketing journeys across acquisition, nurture, retention, and expansion.
  • Partner with Sales, Product, and Data teams to ensure cohesive messaging, personalization, and campaign effectiveness.
  • Measure performance and ROI, leveraging analytics to optimize campaigns and guide investment decisions.

What We’re Looking For

  • 7–10 years of B2B marketing experience, including ABM, segmentation, or demand generation.
  • Proven success in driving pipeline growth and revenue through strategic marketing campaigns.
  • Proficiency with CRM, marketing automation, and analytics tools (Salesforce, HubSpot, Power BI, etc.).
  • Strong analytical, strategic, and communication skills; able to influence cross-functional teams.
  • Experience in financial services, legal, or compliance industries preferred.
  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

Why This Role

  • Lead high-impact marketing initiatives in a client-focused, results-driven environment.
  • Collaborate with cross-functional teams to shape the full client lifecycle experience.
  • Opportunity to directly influence revenue and client engagement strategies.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries: Business Consulting and Services

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