Catalyst Marketing is hiring: Paid Media Specialist in Austin

Company: Catalyst
Location: Austin, TX / Hybrid

Compensation: $70K - $90K base
Position Type: Full-time / Exempt / Salaried
Reports to: VP of Client Strategy

Overview

We are looking for a talented, data-driven Paid Media Specialist to manage, optimize, and strategize paid advertising campaigns across platforms like Google Ads, Meta (Facebook & Instagram), and other digital advertising channels.

Responsibilities

• Launch, manage, analyze, and optimize paid ad campaigns to maximize performance and generate high-quality leads.
• Develop targeting strategies, A/B testing plans, budget recommendations, and performance reports.
• Monitor real-time optimization to improve CTR, CPC, and ROAS.
• Conduct keyword research, audience segmentation, and competitive analysis.

Qualifications

• 1+ years managing paid media campaigns, strong focus on Google Ads and Meta Ads.
• Bachelor’s degree or equivalent.
• Proficient in Google Ads Manager, Meta Business Manager, Google Analytics.
• Strong analytical and data-driven decision-making skills.
• Comfortable managing multiple campaigns in a fast-paced environment.
• Proactive problem-solver adaptable to changing algorithms and industry trends.

Desired Skills

• Experience with real estate ad campaigns.
• Client-facing communication skills.

Campaign Strategy

• Plan, launch, and manage paid media campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook, Instagram).
• Test, analyze, and report on campaign performance, providing insights and recommendations.
• Stay up to date with the latest trends, platform updates, and best practices.
• Collaborate with internal teams, including creative and client strategy.
• Manage budgets efficiently to maximize ROI.

Project Management & Time Management

• Stick to timelines while ensuring a high quality of work.
• Demonstrate proactive solution-based thinking and delivery.

Day-to-Day Communications

• Collaborate with client-facing strategists, creative team members, and production team members.
• Answer all emails and messages promptly.
• Proactively seek answers to questions on campaign objectives, audience targeting, budget allocations, or creative assets.
• Clearly communicate findings, insights, and recommendations.

Innovation & Knowledge

• Stay up to date on industry trends, platform updates, and consumer behavior.
• Analyze paid media performance data (CTR, CPC, ROAS, conversion rates) to refine ad messaging, targeting strategies, and overall campaign effectiveness.