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GC Services

Marketing Analyst

GC Services, San Mateo, CA, US, 94409

Duration: Full Time

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About The Role

The Marketing Analyst is a key player in GC.AIs growth engine. Youll translate marketing data into actionable insights that directly impact pipeline, revenue, and go-to-market strategy. The role requires both analytical rigor and storytelling bringing clarity to whats working, whats not, and what to do next.

Youll work cross-functionally with demand gen, product marketing, sales, and engineering, and youll have a direct hand in shaping how the company measures growth, optimizes the funnel, and positions itself in the fast-emerging legal AI category.

What You'll Do

  • Build dashboards and reports to track campaign performance across channels (paid media, ABM, email automation, events, web).
  • Develop attribution models (single- and multi-touch) to measure marketings influence on pipeline and revenue.
  • Analyze funnel health (lead ? MQL ? SQL ? closed-won) and identify optimization opportunities.
  • Partner with demand gen to surface the most efficient campaigns, channels, and conversion paths.
  • Use AI/ML-powered analytics to identify predictive insights such as churn risk or next-best-action triggers.
  • Track feature adoption, product usage, and retention drivers to inform product marketing.
  • Analyze customer behavior, industry trends, and competitor activity to sharpen GTM strategies.
  • Refine ICPs, IAPs, and personas using firmographic, behavioral, and engagement data.
  • Recommend new tools and methods to strengthen reporting, enrichment, and segmentation.
  • Promote a test-and-learn culture through structured experimentation.

Required Experience
  • 24+ years of marketing analytics experience, preferably in SaaS. Familiarity with B2B AI or legal tech markets a plus.
  • Strong understanding of marketing funnel metrics, attribution models, and campaign ROI.
  • Hands?on expertise with HubSpot, GA4, Looker/Tableau/Power BI.
  • Working knowledge of relational table structures (joins, aggregations, lookups) to ensure accurate reporting across objects.
  • Comfort with AI?enabled analytics or predictive modeling preferred.
  • Excellent data storytelling skills ability to distill complex findings into actionable insights for stakeholders.

Nice To Have
  • Experience working with an early?stage series A start?up company.
  • Understanding legal tech and AI.


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