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About Gagen MacDonald
Founded in 1998 and headquartered in Chicago, Gagen MacDonald, an APCO company, is a global advisory and advocacy communications consultancy. Gagen MacDonald is a woman-owned, people-focused transformation consulting firm dedicated to accelerating human-centered transformation and enhancing business performance by connecting strategy, structure and culture to purpose, brand and reputation.
About The Role
The Marketing Specialist will support a wide range of marketing initiatives across CRM management, content creation, social media, events and podcasts. You will be comfortable setting up, maintaining, and optimizing marketing activities across multiple channels. The ideal candidate will assist in supporting all aspects of marketing tactics and campaign execution. You will be an essential part of a dynamic marketing team, assisting with initiatives that engage customers and deliver measurable results. This role is designed for someone who thrives in a fast-paced, collaborative environment and has a passion for driving marketing success. Reports to the Director of Marketing. The role will be located in Chicago, New York or Washington, D.C.
What Youll Do
Coordinate and implement Gagen MacDonalds marketing tactics across multiple channels including CRM, social media, webinars, podcasts, blog posts and the company website.
How Youll Make An Impact
CRM Support
- Support HubSpot database management to ensure data hygiene, including maintaining tiered contact lists, segmenting audiences and ensuring high deliverability for email campaigns
- In partnership with business development, build and update tiered contact lists and coordinate event outreach to clients and prospects
- Set up and support management of campaigns across HubSpot and Bitly, creating tracking UTM links to measure and optimize performance across multiple channels
- Create and implement forms on website and landing pages to drive lead generation
- Create A/B testing and nurture campaigns to continuously improve engagement
- Measure, analyze and report on the performance of marketing campaigns, tracking key metrics and aligning results with business objectives
- Build and optimize landing pages for webinar and roundtable events
Content Creation
- Assist in the creation of short-form content for social media, email campaigns and blog posts, ensuring alignment with brand voice and goals
- Convert long-form content into concise, digestible snippets tailored to various audiences to maximize engagement across platforms
- Write compelling blog posts to expand the companys thought leadership
Marketing Support
- Maintain the annual marketing calendar, ensuring all initiatives are planned and executed on schedule
- Establish and maintain an organized and well-communicated schedule for all initiatives
- Provide ongoing project management support, as needed
- Stay up to date with industry trends and emerging technologies to inform innovative strategies and tactics
- Ensure all marketing projects meet internal expectations with respect to quality, budget, and timelines
Social Media Support
- Develop and maintain a social media calendar that aligns with editorial calendar and overall marketing strategy
- Propose engaging social media topics and collaborate with marketing team members on topics to post
- Manage and implement paid social media campaigns, promoting select posts to boost engagement and reach
Events Support
- Collaborate with the business development team to support planning for webinar or roundtable events
- Set up, test and deploy webinars and roundtables, coordinating logistics, content and technology to ensure seamless execution
- Lead the promotion of webinars and roundtables including email invitations, creating and managing registration pages, sending follow-up emails, providing the playback, and sending thank you messages
- Host live webinars, engage with attendees via chat or Q&A, and monitor attendance to ensure a smooth experience
- Oversee post-webinar lead nurturing, ensuring integration with HubSpot to track and engage leads
Podcast Project Management
- Project manage the end-to-end production of podcasts, serving as the primary point of contact with the podcast production agency
- Identify, research and secure podcast guest speakers, coordinating scheduling and preparing background information for interviews
- Review and approve social media posts and promotional snippets created by the production agency to ensure consistency with brand voice and goals for use in promotion
- Promote podcasts on the company website, YouTube and LinkedIn to maximize reach and engagement
Key Qualifications
- Bachelor's degree in marketing, advertising, journalism or a related field; advanced degree a plus
- 2-4 years" experience in marketing
- Excellent verbal communication skills to collaborate with cross-functional teams to maintain consistent messaging and alignment with organizational goals
- Ability to manage multiple priorities
- Knowledge of social media platforms and trends
- Strong writing skills, especially the ability to articulate complex situations or topics simply and in an engaging style
- Work well in a fast-paced environment with tight deadlines and occasional last-minute requests
Compensation
The US base salary for this position ranges from $60,000/year to $65,000/year. Our compensation range for this role is inclusive of several US geographic markets. APCO targets an employee's pay within this range to be based on several factors, including but not limited to relevant education, skills, job-related knowledge, qualifications, work experience, credentials, internal equity and geographic location.
Careers and Equal Opportunity
We are proud to be an Equal Opportunity Employer and encourage applications from all qualified candidates regardless of race, national origin, citizenship, native language, sex, gender identity or expression, sexual orientation, marital or parental status, religion, age, veteran status, neurodivergence, mental or physical disability, medical history, pregnancy, political belief or affiliation or any other characteristic protected by law. EOE M/F/V/D
About APCO
APCO is a global advisory and advocacy firm helping leading corporations, foundations and governments navigate a complex world and create lasting impact. Founded in 1984, APCO is a majority women-owned firm with more than 1,200 employees across 80 markets. Headquartered in Washington, D.C., APCO provides services on financial, competitive, political and societal issues. APCO serves clients in health, energy, technology, transportation & infrastructure and other sectors. APCOs integrated approach and team of talent create connections and winning strategies that accelerate progress and deepen impact.
Job Details
- Seniority level: Entry level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Public Relations and Communications Services and Business Consulting and Services
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