We create cultural resonance for brands. Creativity That Matters is work that shatters the stratosphere. Thats why our quest to discover whats next is endless because the only thing were afraid of is the status quo. We make culture our personal playground. We launch far past the expected. We chase curiosity, deep into the shadows. We will never be just another agency. And weve got the audacity to prove it.
We Are TMA.
Job Overview
TMA is seeking a Senior Marketing Analyst to join our Impact Strategy team in Dallas, TX or Chicago, IL. This role is designed for someone who can independently own the measurement of experiential and field marketing programsstructuring evaluation frameworks, analyzing performance data, and transforming results into insights that shape future activations. Youll be responsible for establishing clear, repeatable approaches to demonstrate how live experiences drive brand and business outcomes, and for presenting those findings directly to clients and senior stakeholders.
About You
You thrive at the intersection of analytics and strategy. You can take a complex datasetsurvey results, attendance metrics, engagement analytics, and qualitative feedbackand craft a clear narrative that shapes action. You are an expert at presenting insights in a compelling, client-ready way, combining analytical rigor with persuasive storytelling. You are self?directed, resourceful, and confident influencing decisions at senior levels. Youre comfortable advising account/creative teams and clients on measurement design, and you set the bar for analytical clarity and presentation quality.
Responsibilities
- Own the measurement strategy and post?evaluation of experiential and field campaigns, from framework design through final reporting.
- Analyze quantitative performance data (e.g., surveys, attendance, engagement, lead capture) and synthesize with qualitative observations.
- Design repeatable measurement models and templates to ensure consistent, comparable evaluation across programs.
- Partner with internal teams and clients to define evaluation priorities, KPIs, and actionable insights.
- Translate complex analyses into clear, persuasive PowerPoint presentations and Excel outputs.
- Present findings and recommendations directly to senior stakeholders and client teams, influencing strategy and execution.
- Identify opportunities to improve measurement frameworks, reporting processes, and storytelling techniques across campaigns.
- Operate independently, managing multiple projects and timelines without oversight.
- Contribute to broader agency measurement thought leadership by identifying new approaches, tools, and storytelling techniques.
Qualifications
- Bachelors degree in marketing, analytics, economics, or related field.
- 46 years of experience in marketing analytics, campaign measurement, or consumer insights; agency or consulting background a plus.
- Proven experience analyzing quantitative results to tell a story from marketing campaigns and produce actionable strategies.
- Demonstrated ability to design scalable measurement approaches across multiple programs.
- Advanced PowerPoint skills for storytelling and client deliverables.
- High-level Excel proficiency for analysis, modeling, and visualization.
- Strong ability to synthesize complex results into a coherent, actionable narrative.
- Self?starter mindset: able to independently design, execute, and present analyses under tight deadlines.
- Experience with Tableau or data visualization tools is a plus.
- Confident communicator, able to present to senior stakeholders and influence decision?making through insights.
TMA Perks & Benefits
- Continuous training, educational programs, speaker series and workshops
- Culture events throughout the year
- Communities to connect with
- Competitive vacation plan, sick days and personal days to prioritize your mental health
- Parental leave
- Comprehensive Medical, Dental and Vision plans
- 401K Retirement Savings Plan
- Employee Stock Purchase Plan
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