Informa TechTarget
Job Description
This role is based in our Irving, TX office.
About the Role The Field Marketing Operations Manager plays a crucial role in bridging the gap between marketing strategy and execution, ensuring field marketing initiatives are effectively planned, promoted, and optimized across ICP.
Key Responsibilities
Event Coordination & Sales Activation:
Assist in managing logistics, planning, and execution of regional events, trade shows, and customer engagement activities
Design pre-event, during-event, and post-event sales activation strategies to maximize ROI
Coordinate event-specific messaging and materials that enable meaningful sales conversations
Develop event follow-up processes and tracking to ensure timely engagement with qualified leads
Implement measurement frameworks to track event-driven pipeline and revenue impact
Operational Efficiency & Technology Integration:
Own and drive innovation for all aspects of marketing campaign management to be aligned with overall marketing and sales objectives
Develop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech‑stack, including developing nurture campaigns aligned to firm priorities for lead generation.
Oversee the implementation and optimization of marketing automation tools and CRM systems for field marketing activities
Performance & Leadership:
Lead cross-functional initiatives by establishing KPIs and driving business results. This includes but is not limited to partnering with sales teams, product marketing, and regional marketing managers to align field activities with business goals
Mentor and support team members on field marketing best practices, account‑based marketing, and sales alignment
Generate regular reports on marketing activities, providing insights and recommendations to senior management.
Qualifications
Bachelor's degree in Marketing, Business Administration, or related field
3‑5 years of experience in marketing operations or field marketing roles
Proven track record in campaign management and marketing analytics
Strong understanding of marketing automation platforms and CRM systems
Familiarity with digital marketing best practices and measurement
Orientation with event-based sales activation strategies and execution
Excellent project management skills with ability to manage multiple initiatives simultaneously
Data-driven mindset with experience in performance measurement and reporting
Outstanding communication and interpersonal skills
Experience working with distributed sales and marketing teams
Desired Skills
Experience with marketing automation platforms (Marketo, HubSpot, Eloqua)
Knowledge of CRM systems (Salesforce, Microsoft Dynamics)
Familiarity with project management methodologies
Understanding of digital marketing channels and integration with field activities
Proven success in event management and results tracking
Additional Information The salary range for this position is $100k‑$120k based on experience.
We believe that great things happen when people connect face-to-face. That's why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.
Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.
Our benefits include:
Great community:
a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact:
take up to four days per year to volunteer, with charity match funding available too
Career opportunity:
the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out:
15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
This post will expire on 12/19/2025
#J-18808-Ljbffr
About the Role The Field Marketing Operations Manager plays a crucial role in bridging the gap between marketing strategy and execution, ensuring field marketing initiatives are effectively planned, promoted, and optimized across ICP.
Key Responsibilities
Event Coordination & Sales Activation:
Assist in managing logistics, planning, and execution of regional events, trade shows, and customer engagement activities
Design pre-event, during-event, and post-event sales activation strategies to maximize ROI
Coordinate event-specific messaging and materials that enable meaningful sales conversations
Develop event follow-up processes and tracking to ensure timely engagement with qualified leads
Implement measurement frameworks to track event-driven pipeline and revenue impact
Operational Efficiency & Technology Integration:
Own and drive innovation for all aspects of marketing campaign management to be aligned with overall marketing and sales objectives
Develop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech‑stack, including developing nurture campaigns aligned to firm priorities for lead generation.
Oversee the implementation and optimization of marketing automation tools and CRM systems for field marketing activities
Performance & Leadership:
Lead cross-functional initiatives by establishing KPIs and driving business results. This includes but is not limited to partnering with sales teams, product marketing, and regional marketing managers to align field activities with business goals
Mentor and support team members on field marketing best practices, account‑based marketing, and sales alignment
Generate regular reports on marketing activities, providing insights and recommendations to senior management.
Qualifications
Bachelor's degree in Marketing, Business Administration, or related field
3‑5 years of experience in marketing operations or field marketing roles
Proven track record in campaign management and marketing analytics
Strong understanding of marketing automation platforms and CRM systems
Familiarity with digital marketing best practices and measurement
Orientation with event-based sales activation strategies and execution
Excellent project management skills with ability to manage multiple initiatives simultaneously
Data-driven mindset with experience in performance measurement and reporting
Outstanding communication and interpersonal skills
Experience working with distributed sales and marketing teams
Desired Skills
Experience with marketing automation platforms (Marketo, HubSpot, Eloqua)
Knowledge of CRM systems (Salesforce, Microsoft Dynamics)
Familiarity with project management methodologies
Understanding of digital marketing channels and integration with field activities
Proven success in event management and results tracking
Additional Information The salary range for this position is $100k‑$120k based on experience.
We believe that great things happen when people connect face-to-face. That's why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.
Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.
Our benefits include:
Great community:
a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact:
take up to four days per year to volunteer, with charity match funding available too
Career opportunity:
the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out:
15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
This post will expire on 12/19/2025
#J-18808-Ljbffr