amika
amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.
we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.
we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.
having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™.
the job: amika is seeking a dynamic and creative Manager of Social Content & Creation to support the next evolution of our social-first brand storytelling. Reporting into the Director of Content Strategy & Community Engagement, this role combines hands‑on content creation with creative collaboration and emerging platform fluency. You’ll ideate, produce, and visually direct content that drives reach, cultural relevance, and community connection. This role is ideal for a social-native creative with a strong aesthetic eye, someone who lives and breathes platform-first content while also leaning into creative collaboration, shoot execution, and on-set direction to help keep our creative engine running smoothly.
salary: $85,000 - $100,000 + bonus location: hybrid (must be based in New York + have the right to work in the US) what you'll do: Social-First Content Creation & Strategy
Own concept development, visual approach, and platform-native storytelling across TikTok and Instagram
Produce culturally relevant content across Reels, TikTok, Stories, lo-fi videos, product demos, and BTS
Act as talent and/or direct talent when needed
Write hooks, captions, and creative POV aligned to amika’s brand voice
Identify trends, apply insights, and propose new content formats and series
Creative Direction & Visual Storytelling
Collaborate closely with Creative to translate brand direction into social-native assets
Bring strong aesthetic instincts and art‑direction capabilities
Develop moodboards, visual concepts, and platform POV
Support shoot lighting, framing, and visual guidelines to ensure platform alignment
Shoot Production & On-Set Direction
Assist with pre-production planning (shot lists, props, talent coordination)
Support social capture on set, ensuring content aligns with channel goals
Manage content capture workflows for smooth creative handoff
Cross-Functional Collaboration
Partner with Creative, Brand, Influencer, Professional, Community teams
Represent a strong social-creative POV in creative reviews
Bring consumer insights and performance learnings into content decisions
Performance Optimization & Insights
Analyze analytics and help inform social content direction
Recommend creative testing and optimization
Participate in weekly performance reviews
must haves:
4-6 years experience in content creation for a brand, creator platform, agency (beauty preferred) or personal platform.
Deep familiarity with TikTok, Instagram, and creator culture. You intuitively understand what works and why.
Confident both behind the camera and in front of it; charismatic, creative, and willing to try new formats.
A skilled mobile editor with strong visual instincts and an eye for aesthetic details.
Organized, proactive, and comfortable managing multiple tasks in a fast-paced environment.
A natural collaborator who thrives in a team setting.
Based in NY and able to work from the Brooklyn HQ and attend shoots as needed.
Collaborative, organized, proactive, and creative problem-solver
ready to apply? please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!
#J-18808-Ljbffr
we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.
we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.
having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™.
the job: amika is seeking a dynamic and creative Manager of Social Content & Creation to support the next evolution of our social-first brand storytelling. Reporting into the Director of Content Strategy & Community Engagement, this role combines hands‑on content creation with creative collaboration and emerging platform fluency. You’ll ideate, produce, and visually direct content that drives reach, cultural relevance, and community connection. This role is ideal for a social-native creative with a strong aesthetic eye, someone who lives and breathes platform-first content while also leaning into creative collaboration, shoot execution, and on-set direction to help keep our creative engine running smoothly.
salary: $85,000 - $100,000 + bonus location: hybrid (must be based in New York + have the right to work in the US) what you'll do: Social-First Content Creation & Strategy
Own concept development, visual approach, and platform-native storytelling across TikTok and Instagram
Produce culturally relevant content across Reels, TikTok, Stories, lo-fi videos, product demos, and BTS
Act as talent and/or direct talent when needed
Write hooks, captions, and creative POV aligned to amika’s brand voice
Identify trends, apply insights, and propose new content formats and series
Creative Direction & Visual Storytelling
Collaborate closely with Creative to translate brand direction into social-native assets
Bring strong aesthetic instincts and art‑direction capabilities
Develop moodboards, visual concepts, and platform POV
Support shoot lighting, framing, and visual guidelines to ensure platform alignment
Shoot Production & On-Set Direction
Assist with pre-production planning (shot lists, props, talent coordination)
Support social capture on set, ensuring content aligns with channel goals
Manage content capture workflows for smooth creative handoff
Cross-Functional Collaboration
Partner with Creative, Brand, Influencer, Professional, Community teams
Represent a strong social-creative POV in creative reviews
Bring consumer insights and performance learnings into content decisions
Performance Optimization & Insights
Analyze analytics and help inform social content direction
Recommend creative testing and optimization
Participate in weekly performance reviews
must haves:
4-6 years experience in content creation for a brand, creator platform, agency (beauty preferred) or personal platform.
Deep familiarity with TikTok, Instagram, and creator culture. You intuitively understand what works and why.
Confident both behind the camera and in front of it; charismatic, creative, and willing to try new formats.
A skilled mobile editor with strong visual instincts and an eye for aesthetic details.
Organized, proactive, and comfortable managing multiple tasks in a fast-paced environment.
A natural collaborator who thrives in a team setting.
Based in NY and able to work from the Brooklyn HQ and attend shoots as needed.
Collaborative, organized, proactive, and creative problem-solver
ready to apply? please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!
#J-18808-Ljbffr