Ogilvy New York
Group Creative Director, Public Relations, Social & Influence
Ogilvy New York, New York, New York, us, 10261
Group Creative Director, Public Relations, Social & Influence
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About the Role We are looking for a dynamic, flexible, and experienced Group Creative Director to champion modern creativity, uniting earned, social and influence within healthcare. The role goes beyond standard marketing and advertising campaigns for PR and social; it is about conceiving and executing groundbreaking creative ideas designed to generate attention, conversation, and advocacy both offline and online.
What You’ll Do
Define and champion the agency's “earned first” creative philosophy, ensuring it is integrated into all client strategies and creative development.
Lead the development and execution of high‑impact, culture‑first creative campaigns that are strategically sound, socially relevant, and designed for channel‑specific organic amplification.
Manage, mentor, and inspire a cross‑functional team of earned creatives (copywriters, art directors, content creators, community managers) to push creative boundaries.
Collaborate closely with strategy, account, social, influence, and media teams to align concepts with client objectives, audience insights, and omnichannel best practices.
Drive new‑business pitches, showcasing the agency’s expertise in earned, social and influence‑led creativity, and help secure new clients.
Present and defend creative concepts to clients, building strong relationships and acting as a trusted advisor on earned social strategies.
Stay ahead of trends, creators, emerging platforms and best practices in earned and social media; proactively identify new opportunities for clients and the agency.
Oversee the full campaign lifecycle from concept to creation, including diverse content formats for social, short‑form video, long‑form video, activation moments, interactive content, influencer collaborations, and community initiatives.
Work with analytics teams to understand campaign performance, extract insights, and optimize creative for maximum earned impact.
Ensure all creative work adheres to brand guidelines and regulatory requirements within the highly regulated healthcare industry.
What You’ll Need
10+ years of progressive experience in creative roles within PR, social, advertising or marketing agencies, with 3–5 years focused on healthcare.
Proven track record of developing and executing highly successful “earned first” campaigns that generated significant organic impact.
Strong understanding of the healthcare industry, the creator economy, and the regulations (FDA, HIPAA, FTC) that govern communications.
Exceptional leadership and team‑management skills, with a passion for mentoring and developing creative talent.
Deep expertise across earned media (traditional and creator brands) and major and emerging social media platforms (TikTok, Instagram, X, Facebook, LinkedIn, Reddit, YouTube, etc.).
Proficiency with content creation tools and platforms such as Adobe Creative Suite and video editing software.
Excellent presentation, communication, and interpersonal skills, with the ability to articulate creative vision and strategy to clients and internal teams.
Strategic thinking and strong analytical mindset, able to translate data and insights into actionable creative solutions.
A proactive, curious, and innovative spirit, constantly seeking new ways to engage audiences and drive impact.
How We’ll Support You Ogilvy celebrates its people. We’ll empower you with the tools you’ll need to succeed, give you autonomy to seek new paths, and provide opportunities for work you’ll be proud of. We support you with colleagues who are experts in their disciplines drawn from across the Ogilvy network.
Salary Range $125,000 — $295,000 USD
Equal Opportunity Statement Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com.
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About the Role We are looking for a dynamic, flexible, and experienced Group Creative Director to champion modern creativity, uniting earned, social and influence within healthcare. The role goes beyond standard marketing and advertising campaigns for PR and social; it is about conceiving and executing groundbreaking creative ideas designed to generate attention, conversation, and advocacy both offline and online.
What You’ll Do
Define and champion the agency's “earned first” creative philosophy, ensuring it is integrated into all client strategies and creative development.
Lead the development and execution of high‑impact, culture‑first creative campaigns that are strategically sound, socially relevant, and designed for channel‑specific organic amplification.
Manage, mentor, and inspire a cross‑functional team of earned creatives (copywriters, art directors, content creators, community managers) to push creative boundaries.
Collaborate closely with strategy, account, social, influence, and media teams to align concepts with client objectives, audience insights, and omnichannel best practices.
Drive new‑business pitches, showcasing the agency’s expertise in earned, social and influence‑led creativity, and help secure new clients.
Present and defend creative concepts to clients, building strong relationships and acting as a trusted advisor on earned social strategies.
Stay ahead of trends, creators, emerging platforms and best practices in earned and social media; proactively identify new opportunities for clients and the agency.
Oversee the full campaign lifecycle from concept to creation, including diverse content formats for social, short‑form video, long‑form video, activation moments, interactive content, influencer collaborations, and community initiatives.
Work with analytics teams to understand campaign performance, extract insights, and optimize creative for maximum earned impact.
Ensure all creative work adheres to brand guidelines and regulatory requirements within the highly regulated healthcare industry.
What You’ll Need
10+ years of progressive experience in creative roles within PR, social, advertising or marketing agencies, with 3–5 years focused on healthcare.
Proven track record of developing and executing highly successful “earned first” campaigns that generated significant organic impact.
Strong understanding of the healthcare industry, the creator economy, and the regulations (FDA, HIPAA, FTC) that govern communications.
Exceptional leadership and team‑management skills, with a passion for mentoring and developing creative talent.
Deep expertise across earned media (traditional and creator brands) and major and emerging social media platforms (TikTok, Instagram, X, Facebook, LinkedIn, Reddit, YouTube, etc.).
Proficiency with content creation tools and platforms such as Adobe Creative Suite and video editing software.
Excellent presentation, communication, and interpersonal skills, with the ability to articulate creative vision and strategy to clients and internal teams.
Strategic thinking and strong analytical mindset, able to translate data and insights into actionable creative solutions.
A proactive, curious, and innovative spirit, constantly seeking new ways to engage audiences and drive impact.
How We’ll Support You Ogilvy celebrates its people. We’ll empower you with the tools you’ll need to succeed, give you autonomy to seek new paths, and provide opportunities for work you’ll be proud of. We support you with colleagues who are experts in their disciplines drawn from across the Ogilvy network.
Salary Range $125,000 — $295,000 USD
Equal Opportunity Statement Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. If you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com.
#J-18808-Ljbffr