PharmaCann Inc
Job Summary
The Marketing Manager is the company’s strategic partner who will focus on developing, in conjunction with an external agency and/or internal clients, effective marketing plan(s) including a budget, timelines, and execution focus on our retail and wholesale brands. The Marketing Manager collaborates with various departments to identify relevant opportunities and deliver marketing materials that support the overall brand strategy as directed by the Director of Marketing.
Salary for this role ranges from $80,000 - $85,000 / year
Key Responsibilities
Accountable for managing and executing retail and wholesale marketing campaigns
Develop and maintain the annual marketing retail and brand marketing calendar
Partner with vendors and procurement to produce marketing materials
Develop and implement go-to-market strategies that drive traffic, sales and profit
Manage the creative strategy and process for all creative executions
Build strategic relationships with key industry players, agencies, and vendors
Identify, execute & measure offline media plans to support and sustain new store openings
Work cross-functionally to measure and report performance and insights from marketing campaigns
Lead the development and execution of virtual and local live event marketing campaigns
Manage relationships and workstreams with marketing agencies, platforms and service providers
Manage relevant marketing budgets
Projects a positive image of the organization to employees, customers, industry, and community.
Embodies the culture, values, and tenets of PharmaCann and full support of our purpose, goal, and key objectives.
Additional Duties
Other duties as assigned, including, but not limited to assisting other departments to help facilitate the additional and/or supplemental work.
Competencies & Qualifications Competencies
Proven track record of implementing marketing campaigns that drive customer growth and brand awareness
Working alongside a high-performing retail team
Ability to thrive in a dynamic, complex, highly regulated, and evolving industry
A doer that can take concepts ideas to execution
Highly effective organizational, collaborative and consultative skills
Strong problem-solving ability, organizational and time-management
Qualifications
Bachelor in Marketing & Communications or related field preferred, or equivalent experience
2+ years B2C/retail marketing experience
Proven Success in the Following Core Competencies
Creativity
Leadership
Results
Communication and Presentation
Customer Focus and Relationship Building
Influencing Problem Solving and Decision Making
Information and Technology Proficiency
Technical Industry and/or Profession Expertise
Working conditions
Able to use a computer for extended periods of time
Able to move about a typical office, manufacturing, or retail environment
Able to perform general office managerial and administrative activities
Able to lift and move up to 25 pounds occasionally
Regular and on-time attendance
Hours regularly exceed 40 hours per week
Occasional travel by conventional means including aircraft, motor vehicle and the like within the region and to other locations as required
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Salary for this role ranges from $80,000 - $85,000 / year
Key Responsibilities
Accountable for managing and executing retail and wholesale marketing campaigns
Develop and maintain the annual marketing retail and brand marketing calendar
Partner with vendors and procurement to produce marketing materials
Develop and implement go-to-market strategies that drive traffic, sales and profit
Manage the creative strategy and process for all creative executions
Build strategic relationships with key industry players, agencies, and vendors
Identify, execute & measure offline media plans to support and sustain new store openings
Work cross-functionally to measure and report performance and insights from marketing campaigns
Lead the development and execution of virtual and local live event marketing campaigns
Manage relationships and workstreams with marketing agencies, platforms and service providers
Manage relevant marketing budgets
Projects a positive image of the organization to employees, customers, industry, and community.
Embodies the culture, values, and tenets of PharmaCann and full support of our purpose, goal, and key objectives.
Additional Duties
Other duties as assigned, including, but not limited to assisting other departments to help facilitate the additional and/or supplemental work.
Competencies & Qualifications Competencies
Proven track record of implementing marketing campaigns that drive customer growth and brand awareness
Working alongside a high-performing retail team
Ability to thrive in a dynamic, complex, highly regulated, and evolving industry
A doer that can take concepts ideas to execution
Highly effective organizational, collaborative and consultative skills
Strong problem-solving ability, organizational and time-management
Qualifications
Bachelor in Marketing & Communications or related field preferred, or equivalent experience
2+ years B2C/retail marketing experience
Proven Success in the Following Core Competencies
Creativity
Leadership
Results
Communication and Presentation
Customer Focus and Relationship Building
Influencing Problem Solving and Decision Making
Information and Technology Proficiency
Technical Industry and/or Profession Expertise
Working conditions
Able to use a computer for extended periods of time
Able to move about a typical office, manufacturing, or retail environment
Able to perform general office managerial and administrative activities
Able to lift and move up to 25 pounds occasionally
Regular and on-time attendance
Hours regularly exceed 40 hours per week
Occasional travel by conventional means including aircraft, motor vehicle and the like within the region and to other locations as required
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