Talentfoot Executive Search and Staffing
Manager of Brand and Marketing Activation
Talentfoot Executive Search and Staffing, Chicago, Illinois, United States, 60290
Manager of Brand and Marketing Activation
The Manager, Brand and Marketing Activation will craft and implement marketing activation to help propel the company towards exponential growth. They will lead brand-building and demand generation activities, keeping the consumer at the heart of all we do. This requires a rich background in marketing activation (media, social, experiential), a data-first mindset, and a relentless pursuit of optimization toward business goals.
In addition to a focus on strategy and activation, the ideal candidate will partner with creative peers and external partners on branding and messaging to create an amazing, connected, and seamless consumer experience. This includes ensuring our brand and product stories are told across the ecosystem, from our own website to owned and earned social content, through mass media partners, and with online retailers.
Responsibilities
Drive business growth for our brand, leveraging our unique positioning to deliver on nuanced consumer needs, circumstances, and occasions
Build understanding of audience segments and optimal ways to connect with them through various touchpoints
Lead marketing activation, from strategy to implementation and relentless measurement plus optimization; providing direction across Paid Media (traditional, digital, social, performance marketing, branded integrations)
Leverage data and analysis to optimize our marketing mix continuously; establish and manage an annual marketing budget that adapts to unique opportunities and dynamic market conditions
Qualifications
5+ years of experience in marketing and strategy with emphasis on digital/performance marketing
Proven results and success while managing marketing & media budgets of $5+ million across tactics
Strategic thinker with the ability to translate business needs into tactical media initiatives
Deep understanding of various media platforms, ad formats and mix, targeting capabilities, and attribution
Deep experience with traditional, digital, and performance marketing tactics – directly planning, executing, measuring, and optimizing across media channels to drive results
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Staffing and Recruiting
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In addition to a focus on strategy and activation, the ideal candidate will partner with creative peers and external partners on branding and messaging to create an amazing, connected, and seamless consumer experience. This includes ensuring our brand and product stories are told across the ecosystem, from our own website to owned and earned social content, through mass media partners, and with online retailers.
Responsibilities
Drive business growth for our brand, leveraging our unique positioning to deliver on nuanced consumer needs, circumstances, and occasions
Build understanding of audience segments and optimal ways to connect with them through various touchpoints
Lead marketing activation, from strategy to implementation and relentless measurement plus optimization; providing direction across Paid Media (traditional, digital, social, performance marketing, branded integrations)
Leverage data and analysis to optimize our marketing mix continuously; establish and manage an annual marketing budget that adapts to unique opportunities and dynamic market conditions
Qualifications
5+ years of experience in marketing and strategy with emphasis on digital/performance marketing
Proven results and success while managing marketing & media budgets of $5+ million across tactics
Strategic thinker with the ability to translate business needs into tactical media initiatives
Deep understanding of various media platforms, ad formats and mix, targeting capabilities, and attribution
Deep experience with traditional, digital, and performance marketing tactics – directly planning, executing, measuring, and optimizing across media channels to drive results
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Staffing and Recruiting
#J-18808-Ljbffr