Performance Marketing Lead (Remote US) - Future Opening
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Overview
Directive Consulting is a performance marketing agency that specialises in B2B SaaS and tech clients. We use our Customer Generation methodology, which focuses on SQLs and Customers instead of traditional metrics like MQLs. We deliver Paid Media, SEO/Content, CRO, and Video services to help our clients achieve consistent SQL targets.
We are always looking to connect with professionals who excel at crafting strategies that elevate search visibility, develop compelling content, and deliver tangible value to audiences.
As we grow, we need forward‑thinking individuals who thrive in fast‑paced environments, are obsessed with analytics and storytelling, and are eager to make an impact in B2B tech and SaaS marketing.
Roles & Responsibilities
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Maintain weekly communication with vendors and operational partners to ensure alignment on tasks, work quality, and continuous improvement
- Drive referrals via client relationships and professional network
- Build strategies for clients each quarter
- Create, maintain, and optimise budgets for paid media campaigns across multiple channels
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Understand the value of programmatic campaigns
- Manage personal productivity and utilisation
- Work directly with the Associate Director to ensure internal and client goals are achieved
- Execute and optimise PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximise ROI
What You Offer
- 3+ years experience at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising, including Google Ads, Facebook Ads, LinkedIn Ads, and others
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Strong understanding of PPC principles: keyword research, ad copywriting, bid management, and campaign optimisation
- Ability to analyse campaign performance data with tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions
- Ability to drive results and measure via OCT
- Proven and measurable success with mid‑market or enterprise accounts
- A unique perspective on how to drive value for SaaS
- Ability to translate and articulate strategy and tell stories with data
- Competitive and curious mindset; you’re a true problem solver
- Always learning and sharing insights at the industry cutting edge
- Strong organisational, prioritisation, and multitasking skills
- Quality‑obsessed attitude without losing sight of the big picture in advertising
- Willingness to travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
- Consistently model the company’s core values in all interactions
- Effectively manage approximately five mid‑tier and enterprise accounts
- Meet and exceed department‑level OKRs such as client growth and goal attainment
- Build client trust and relationships that create consistent renewals
- Cross‑sell services that align with client goals and objectives
- Clearly communicate results to client point of contact and executives
- Make exceptional decisions regarding strategic account direction
What We Offer
- Living wage at Directive; annual base salary range for this position based in the United States is $90,000‑$110,000 USD with potential for bonus eligibility (actual salary may vary).
- Medical, dental, vision, disability, and life insurance coverage for you and your family that fit your lifestyle — 100% employer‑paid plan for you and 50% contribution for dependents.
- Mental: Access to certified therapists through Spring Health and membership to Headspace.
- Physical: Gympass membership.
- Time Off: Unlimited PTO (minimum 2‑week), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed Dec 24‑Jan 1), Paid Parental Leave.
- Financial: Traditional and Roth 401(k) with a 3% company match.
- Bonus: Annual bonus based on tenure, scaling in total amount over time.
- Annual Anniversary Trip with peers and executive leadership for fun and entertainment.
Work Environment Requirements
As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to visit our state‑of‑the‑art offices in Irvine, California. For some positions, we accommodate global opportunities in Canada, the UK, and Australia, requiring current work authorization and permanent residence in that country.
This role can be performed 100% virtually from your home office. Collaboration occurs via Zoom, Slack, and other virtual meeting tools. You must operate a laptop (PC or Mac) and necessary office productivity tools, maintain reliable internet access, and maintain a professional background.
To perform this job successfully, you must be able to perform each essential job duty satisfactorily. Reasonable accommodations can be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations during the application process, contact
Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Human Resources
Industries
Advertising Services
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