Director Sales & Marketing
Highgate Hotels is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. The company utilizes industry-leading revenue management tools to drive outperformance and maximize asset value.
Location
Residence Inn Altamonte Springs
270 Douglas Ave
Altamonte Springs, FL 32714
Overview
The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments including group, volume transient & catering. The individual is responsible for staying ahead of market trends, market share movement, and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to ensure budgeted revenues are met or exceeded. The Director is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.
Responsibilities
- Lead & drive top line revenue for traditional sales segments, including group, volume transient & catering
- Assess & react to market trends, market share, and competitive hotel environment
- Develop and implement a marketing communications plan to achieve desired positioning, and manage the sales & marketing budget
- Act as the hotel’s voice of the customer and communicate key issues at all levels
- Fluent in reading, assimilating, and using Smith Travel Research data, financial P&L, sales mix, forecasting, group pace/position & traditional hotel reporting
- Understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance
- Conduct comprehensive competitive set reviews, SWOT analysis & monitor new supply
- Understand GEO source and develop a market penetration plan
- Develop/implement key segment strategy & manage key accounts (existing & target)
- Design effective sales deployment schemes & market assignments
- Develop sales goals to achieve budget & market share targets
- Manage group pace measurement and set sales production goals
- Manage sales activity & travel schedule
Qualifications
- Bachelor’s degree preferred in Marketing
- At least 3 years’ experience as a sales leader with prior hotel sales experience
- Experience dealing with ownership groups and asset management
- Proficient in managing/using sales automation (DELPHI) & PMS systems
- Experience working collaboratively with revenue management
- Well-rounded knowledge of all market segments and channel sources, and ability to develop a strategic plan for each
- Excellent communication and presentation skills
- Strong interpersonal skills and ability to work in a team environment
- Ability to direct, lead, train, motivate & drive a direct sales team; develop a cooperative & competitive team spirit & winning attitude
- Proficient in MS Office (Word, Excel, PowerPoint)
- Ability to multitask and prioritize departmental functions to meet deadlines
Seniority level
Director
Employment type
Full-time
Job function
Sales and Business Development
Industries
Hospitality
Additional Information
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