Senior Director, US Hematology Marketing

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Company Description

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Compensation and Total Rewards at Sobi

Base salary range: $207,000 – $260,000. The offer is based on experience, qualifications, and location. Eligible for short‑ and long‑term bonuses as outlined in the plan. Benefits package includes 401(k) match, tuition and wellness reimbursements, comprehensive medical, dental and vision, and additional recognition awards.

Benefits

• Competitive 401(k) match
• Tuition and wellness reimbursements
• Comprehensive medical, dental, and vision package
• Additional recognition awards

Key Responsibilities

• Lead branded marketing efforts for the hematology portfolio in the U.S., including all HCP, account-focused, and patient personal/non‑personal promotion, conferences, meetings and events.
• Lead development of the brand franchise and tactical plans.
• Lead development, creation and implementation of branded omni‑channel HCP and patient promotional initiatives.
• Identify and address drivers and obstacles to brand adoption among target HCPs and patients to inform brand strategy and franchise planning.
• Develop, refine and evolve core disease and promotional campaigns for HCPs and patients that correspond to brand needs and market insights.
• Collaborate with sales leadership and field teams to identify best practices and uncover needs/trends, building relationships to improve consistency of brand strategy execution.
• Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor ROI of marketing programs.
• Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of initiatives over the long term in a competitive market.
• Lead all national congress strategy and execution, including vendor management, booth design, and internal coordination.
• Drive and support development of key meetings, such as National Sales Meetings and POAs.
• Cultivate strong relationships and drive collaboration with all cross‑functional partners (sales, global commercial, regulatory, legal, analytics, market research, competitive intelligence, patient advocacy, patient services, field reimbursement, medical affairs, and market access).
• Help develop hematology portfolio long‑range plan and forecast.
• Manage vendors and marketing budget.
• Collaborate to create and implement strategies with the Hematology Leadership Team both in North America and global team.
• Cultivate a collaborative team environment among the marketing team and cross‑functional partners.

Qualifications

• Bachelor’s Degree in relevant field; preferably in business, marketing or the sciences.
• 12+ years of relevant pharmaceutical/biotech industry experience, including 5+ years in marketing roles of increasing scope and people management responsibility.
• Prior launch experience, including leading core marketing strategy and execution for launch.
• Demonstrated experience establishing cross‑functional project objectives and tactics.
• Ability to navigate and be successful in a fast‑paced, results‑driven environment, managing through ambiguity.
• Self‑starter who functions well both independently or within a team. Demonstrated ability to lead without authority.
• Strong project, vendor, and agency management track record, including resource allocation and fiscal management.
• Experience in managing complex projects through Legal, Medical and Regulatory Approval.
• Strong communication and interpersonal skills with the ability to influence across functions and levels.
• Experience managing small or large teams of direct reports, and ability to influence without authority in a matrixed environment.

Preferred Qualifications (not Required)

• MBA in relevant field.
• Experience working in Hematology and Oncology.
• Experience working with an accelerated approval product.
• Experience in HCP and Patient Marketing, Digital Marketing, Market Access, or Insights roles.
• Rare disease experience.

An Equal Opportunity Employer

Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications without regard to race, color, religion or belief, national social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request reasonable accommodations by sending an email to

COVID-19 Policy

Sobi North America requires all new hires in the U.S. to be fully vaccinated for COVID‑19 with proof of vaccination status. Requests for reasonable medical or religious accommodations, as well as any state‑specific exemptions, will be considered as required by applicable law.

Job Details

• Seniority level: Director
• Employment type: Full‑time
• Industries: Pharmaceutical Manufacturing
• Location: Preferred near Waltham, MA and Raleigh, NC
• Salary range: $207,000 – $260,000

Base salary is complemented by short‑ and long‑term bonuses. Total rewards include 401(k) match, tuition and wellness reimbursements, comprehensive medical, dental, and vision coverage, and recognition awards.