Confidential
Head of Marketing
About the Company
Globally recognized provider of ocean-related media & technology services
Industry
Internet
Type
Privately Held
Founded
1985
Employees
51-200
Funding
$26-$50 million
Categories
Internet
B2C
Specialties live streaming hd cams surf reporting and forecasting marine weather forecasting and offshore fishing
About the Role The Company is seeking a Head of Marketing to spearhead the development and execution of strategies that enhance subscriber growth, retention, and brand strength. The successful candidate will be responsible for leading a high-performing marketing team, collaborating with cross-functional partners, and ensuring that all marketing efforts are in line with the company's mission and values. Key responsibilities include elevating the brand through consistent messaging and storytelling, optimizing the subscription funnel, and managing various acquisition and retention channels. The role demands a leader with a strong background in consumer subscription marketing, product-led growth, and a proven track record in scaling multi-channel campaigns.
This role requires a strategic thinker with a hands-on approach, capable of balancing big-picture vision with detailed execution. The ideal candidate will have at least 8 years' experience in consumer marketing, particularly within a subscription business, and a deep understanding of growth marketing, funnel optimization, and growth loops. Strong leadership, communication, and cross-functional collaboration skills are essential, as is the ability to operate in a fast-paced, dynamic environment. A creative sensibility, a passion for the ocean or related verticals, and experience in international markets or consumer tech, sports, lifestyle, or media are also valued. The Head of Marketing will be expected to define and track key performance indicators, leverage data and insights for continuous improvement, and present clear and actionable reports to the executive team. Travel Percent Less than 10% Functions Marketing
Specialties live streaming hd cams surf reporting and forecasting marine weather forecasting and offshore fishing
About the Role The Company is seeking a Head of Marketing to spearhead the development and execution of strategies that enhance subscriber growth, retention, and brand strength. The successful candidate will be responsible for leading a high-performing marketing team, collaborating with cross-functional partners, and ensuring that all marketing efforts are in line with the company's mission and values. Key responsibilities include elevating the brand through consistent messaging and storytelling, optimizing the subscription funnel, and managing various acquisition and retention channels. The role demands a leader with a strong background in consumer subscription marketing, product-led growth, and a proven track record in scaling multi-channel campaigns.
This role requires a strategic thinker with a hands-on approach, capable of balancing big-picture vision with detailed execution. The ideal candidate will have at least 8 years' experience in consumer marketing, particularly within a subscription business, and a deep understanding of growth marketing, funnel optimization, and growth loops. Strong leadership, communication, and cross-functional collaboration skills are essential, as is the ability to operate in a fast-paced, dynamic environment. A creative sensibility, a passion for the ocean or related verticals, and experience in international markets or consumer tech, sports, lifestyle, or media are also valued. The Head of Marketing will be expected to define and track key performance indicators, leverage data and insights for continuous improvement, and present clear and actionable reports to the executive team. Travel Percent Less than 10% Functions Marketing