Editorial & Creative Lead Job at HockeyStack, Inc. in San Francisco

HockeyStack is an Applied AI company on a mission to automate sales, marketing, and customer success for B2B companies. We build the most complete and accurate picture of the B2B buyer by integrating with every tool your team uses, partnering with third-party data providers, and deploying custom AI research agents. We use this data to power applications that automate high-value, high-complexity workflows across the go-to-market and revenue teams. Our core products include: Marketing Intelligence – instantly answers questions like “What led to that sudden drop in pipeline?” Account Intelligence – surfaces next-best actions to help reps move target accounts toward conversion Since launching in January 2023, we’ve come through Y Combinator, raised a $26M Series A led by Bessemer. We’re growing 3× year-over-year, have hit multimillion ARR, and process over 60 TB of GTM data monthly. Based at our San Francisco HQ, we operate fully in-person, move fast and hire people who are ready to win. Your Mission HockeyStack’s marketing org is content-first — cinematic commercials, narrative videos, AI-generated ads, podcasts, newsletters, case studies, high-signal blogs, and daily social content. We’re hiring an Editorial & Creative Lead to drive the end-to-end lifecycle of our most important content initiatives. This role will shape the story and creative direction of one of the fastest-growing GTM brands, producing uniquely premium, cinematic content rarely seen in B2B. You will work directly with the CRO and senior leadership to influence both brand and go-to-market strategy, owning the full spectrum of creative and distribution to drive meaningful impact. With a blank canvas, you will have the opportunity to build a content system from the ground up and define a new standard for how the brand shows up in the market. If you think like a producer, write like an editor, and operate like a growth marketer obsessed with distribution — this role is for you. What You’ll Do Lead editorial direction, scripting, and creative development for top-tier content with the CRO (commercials, narrative videos, podcasts, AI ads, blog posts, newsletters, case studies) Build and manage an internal production rhythm: concepts → scripts → drafts → approvals → production → distribution Work with internal and external creative partners (video, design, audio) to deliver premium-quality assets Own distribution strategy and execution across LinkedIn, YouTube, newsletter, website, partner channels, and emerging platforms Build HockeyStack’s Content Distribution OS to maximize reach, retention, and compounding visibility Translate long-form content into derivative assets: shorts, clips, carousels, threads, blog posts, sales collateral Manage the editorial calendar and ensure daily/weekly output across multiple channels Track performance of every piece of content; build a feedback loop for constant improvement Work closely with CRO, PMM, and Growth to align content with GTM campaigns, launches, announcements, and product narratives Maintain and continuously evolve HockeyStack’s creative tone: premium, sharp, modern, cinematic What We’re Looking For 3–7+ years experience in content marketing, editorial, distribution, creative production, or media-style roles A portfolio of high-quality video, editorial, or social content that demonstrates taste and craft A “creator meets strategist” hybrid — you can ideate, script, edit, and distribute Deep distribution intuition: you think about hooks, packaging, thumbnails, pacing, and algorithms Strong writing and editing skills with a crisp, modern voice High creative bar, strong opinions, and clear judgment — with the ability to ship fast Comfortable leading projects end-to-end with autonomy Experience in SaaS, GTM, AI, or technical storytelling is a plus Experience collaborating directly with founders and executives is a plus ✨ Why Join Now? We’re at an inflection point. The product is proven, the market is massive, and the opportunity is wide open. You’ll be joining a company with real traction, rapid growth, and meaningful backing—where every person still shapes the outcome. This isn’t just a job. It’s a chance to build something category-defining with people who care deeply about doing it right. As part of our San Francisco, California-based team, the on target earnings range for this role is $120,000– $160,000 USD annually , depending on experience and qualifications. HockeyStack is proud to be an Equal Opportunity Employer . We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status. We celebrate diversity and are committed to fostering an inclusive environment for all employees. #J-18808-Ljbffr In Summary: HockeyStack is hiring an Editorial & Creative Lead to drive the end-to-end lifecycle of our most important content initiatives . This role will shape the story and creative direction of one of the fastest-growing GTM brands . HockeyStack’s marketing org is content-first — cinematic commercials, narrative videos, AI-generated ads, podcasts, newsletters, case studies, high-signal blogs, and daily social content . En Español: HockeyStack es una empresa de IA aplicada con la misión de automatizar las ventas, el marketing y el éxito del cliente para empresas B2B. Construimos la imagen más completa y precisa del comprador B2b integrándonos con cada herramienta que utiliza tu equipo, asociandonos con proveedores de datos externos y desplegando agentes personalizados de investigación AI. Utilizamos estos datos para impulsar aplicaciones que automatizan flujos de trabajo de alto valor y alta complejidad en los equipos de entrada al mercado e ingresos. Nuestros productos centrales incluyen: Marketing Intelligence respuestas instantáneas a preguntas como condujo a esa repentina caída en la tubería? Cuenta de Inteligencia Superficies ¿Qué mejores acciones para ayudar a representar cuentas dirigidas hacia la conversión desde el lanzamiento en 2023, hemos venido a través de YTM Combinator, generado un creativo de 26 millones de dólares liderado por Edmundo Bree. Trabajará directamente con la CRO y el liderazgo superior para influir tanto en la estrategia de marca como en la de comercialización, poseyendo todo el espectro de creatividad y distribución para generar un impacto significativo. Con un lienzo en blanco, tendrás la oportunidad de construir un sistema de contenido desde cero y definir un nuevo estándar para cómo aparece la marca en el mercado. Si piensas como un productor, escribe como un editor y actúa como un vendedor creciente obsesionado con la distribución este papel es para ti. Lo que vas a hacer Liderazgo editorial dirección, guión y desarrollo creativo de contenidos de primer nivel con el CRO (comerciales, videos narrativos, podcasts, anuncios AI, publicaciones de blogs, boletines informativos, estudios de casos) Construir y gestionar un ritmo interno de producción: conceptos → guiones → aprobaciones → producción → Distribución Trabajar con socios creativos internos y fuertes (vídeo, diseño, audio) Para entregar activos de alta calidad Estrategia propia y ejecución de los canales modernos de producción, noticieros de noticias, vídeos, campañas de creatividad, redes sociales de crecimiento, plataformas emergentes HocStaigns y servicios de redacción y difusión Proyectos más avanzados: crear o distribuir sus propios medios de comunicación, desarrollar una amplia gama de mensajes e imágenes, mejorar las capacidades de escritura de trabajo, almacenamiento de contenido, etc. El producto está probado, el mercado es masivo y la oportunidad está muy abierta. Se unirá a una empresa con tracción real, crecimiento rápido y respaldo significativo donde cada persona aún moldea los resultados. Este no es solo un trabajo. Es una oportunidad de construir algo que define categorías con personas que se preocupan profundamente por hacerlo bien. Como parte de nuestro equipo con sede en San Francisco, California, el rango de ganancias objetivo para este papel es de $ 120.000 USD al año , dependiendo de la experiencia y las calificaciones. HockeyStack se enorgullece de ser un Empleador de Igualdad de Oportunidades .