Associate Marketing Analyst, Growth and Lead Generation

Associate Marketing Analyst, Growth and Lead Generation

Hearst Bay Area San Francisco Chronicle, SFGATE, and affiliated brands

Overview

The Associate Marketing Analyst, Growth and Lead Generation will play a key role in driving Hearst Bay Areas B2B marketing performance through data-driven campaign execution and optimization. This role focuses on identifying, targeting, and converting potential advertisers and partners through paid and organic marketing channels.

The ideal candidate is analytical, curious, and eager to apply both creative and technical skills to improve campaign efficiency. Theyll work within platforms like HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, and AI-assisted tools to maximize ROI and improve audience targeting. This is an excellent opportunity for an entry-level marketer ready to grow their expertise in digital acquisition, automation, and marketing analytics within a leading media organization.

Key Responsibilities

• Support the execution and optimization of multi-channel lead-generation campaigns across paid search, paid social, and organic platforms
• Manage campaign setup, targeting, and performance tracking in HubSpot and related ad platforms
• Leverage AI-driven insights and automation tools to test creativity, improve conversion rates, and increase campaign efficiency
• Collaborate with sales to refine lead quality and nurture workflows that drive advertiser engagement
• Create and maintain always-on lead-nurture sequences and retargeting campaigns to improve conversion rates
• Manage chatbot function in HubSpot to ensure all inquiries are processed in a timely manner

Marketing Analytics & ROI Tracking

• Analyze campaign performance metrics to identify trends, optimize spend, and improve ROI
• Assist in building dashboards and performance reports that visualize lead generation, conversion rates, and acquisition costs
• Conduct experiments (A/B testing, audience segmentation, timing, etc.) to continuously improve results
• Contribute to marketing budget tracking and forecasting
• Ensure campaign data is accurately captured and synced across HubSpot, Salesforce (or other CRMs), and analytics tools
• Create post-campaign reports that document key learnings and best practices

Paid & Organic Channel Management

• Assist in managing digital ad placements and organic outreach through Google, LinkedIn, Meta, and other platforms
• Optimize landing pages, ad copy, and targeting strategies to maximize engagement and lead quality
• Collaborate with internal creative teams to ensure campaigns align with brand standards
• Explore emerging digital channels (e.g., Reddit Ads, TikTok, programmatic display) to diversify lead acquisition

Marketing Operations & Collaboration

• Maintain campaign calendars, timelines, and reporting schedules
• Support process improvements in marketing automation, including HubSpot workflow optimization
• Contribute to the adoption and effective use of new AI and analytics tools
• Partner with cross-functional teams (sales, product marketing, design) to align campaigns with business goals
• Collaborate with the content marketing team to develop high-performing assets (landing pages, emails, social posts)
• Assist with marketing events as needed (not required)
• Document and share process improvements and tool usage guides

Qualifications

• 13+ years of experience in marketing, digital advertising, or growth marketing (internships included)
• Strong analytical mindset with proficiency in data interpretation and performance tracking
• Familiarity with HubSpot, Google Analytics, Salesforce, and ad platforms (Google Ads, LinkedIn, Meta) is a plus
• Interest in AI-driven marketing tools and automation technologies
• Excellent organizational and communication skills; comfortable working cross-functionally
• Curiosity, adaptability, and enthusiasm for learning in a fast-paced media environment

Success Metrics

• Increased volume and quality of marketing-generated leads
• Improved campaign ROI and cost-per-acquisition (CPA)
• Demonstrated use of AI or automation tools to enhance campaign performance
• Timely delivery of campaigns and accurate performance reporting
• Active contribution to a culture of testing, learning, and optimization

Application Questions Please answer in an attached document with your application

• Share an example of a lead generation campaign you have executed.
• What are some recent trends that have influenced your approach to growth marketing?

Benefits

• Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy
• Invest for the Future: Competitive retirement plan with matching program in most markets
• Generous Paid Time Off: Recharge with ample time off, including holidays and vacation
• Paid Parental Leave: Support for growing families, with paid leave for new parents
• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones
• Emotional Wellbeing: Be your best self with our mental wellness benefits
• LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individuals unique needs
• Fertility Coverage & Menopause Support: Helping you along every step of your family journey
• Pet Wellness Reimbursement & Rover Credits: We care about your pets, too helping you keep them happy and healthy
• And moreclick here for additional benefits and details

About Hearst Bay Area

Hearst Bay Area, Northern Californias largest news media and services group, is a division of Hearst Newspapers, recognized most locally by two of our content brandsSan Francisco Chronicle and SFGATE. Hearst Bay Area connects businesses large and small with their target audience through an advanced suite of multi-touch omnichannel marketing and advertising solutions unmatched by local or national competitors.

HNP Overview

With 2,500 employees across the nation, Hearst Newspapers (HNP) represents a network of 28 daily and 50 weekly publications, including the Austin American-Statesman, Houston Chronicle, San Antonio Express-News, San Francisco Chronicle and Times Union (Albany). Our portfolio also includes several top digital-only news and lifestyle sites such as Chron., CT Insider, MySA and SFGATE, along with marketing services businesses like Medium Giant and entertainment brands such as King Features Syndicate.

At HNP, were investing in new and innovative ways to tell storiesgrowing newsrooms, diversifying tools and evolving platformsto support the millions of people who trust us each month to help them make decisions, take action, and be inspired.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Newspaper Publishing

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