Cornerstone Research
Senior Director, Digital Marketing
Cornerstone Research, Baltimore, Maryland, United States, 21276
Senior Director, Digital Marketing – Cornerstone
We’re looking for a senior leader to shape and execute digital marketing strategy for a global workforce development platform. This remote, United States position offers you the opportunity to influence brand, audience engagement, and pipeline generation at a high‑impact scale.
As the Senior Director of Digital Marketing, you will lead a talented global team, collaborate with cross‑functional partners, and drive brand awareness, audience engagement and conversion to pipeline.
Key Responsibilities
Develop and implement strategic digital marketing programs across the customer lifecycle.
Conduct in‑depth audience analysis and orchestrate tailored digital campaigns that deliver meaningful results.
Monitor trends and emerging technologies in digital marketing to identify new opportunities for growth and innovation.
Oversee paid search (PPC) and paid social advertising campaigns to maximize performance and efficiency.
Collaborate closely with internal stakeholders to establish campaign goals, budgets, and key success metrics.
Lead the creation of compelling ad copy, optimize landing pages, and manage bidding strategies to drive high ROI.
Utilize advanced analytics to continually fine‑tune campaign effectiveness.
Apply strong SEO expertise to improve organic search performance and drive website traffic.
Perform keyword research and enhance on‑page/off‑page optimization.
Partner with content and web development teams to ensure optimal website performance and user experience.
Implement website analytics and leverage insights to guide improvements.
Track, measure, and report on key performance indicators (KPIs) and campaign results for senior management.
Partner with GTM teams on innovative ABX strategies to deepen customer engagement and fuel revenue growth.
Leverage technology and marketing best practices to effectively engage target accounts.
Qualifications & Experience
8+ years of experience in digital marketing, with a proven record of success in B2B SaaS driving pipeline, revenue growth, and measurable marketing impact.
Knowledge of key digital marketing trends, best practices and technologies including the evolving impact of AI.
Experience working with modern martech stacks (e.g., 6sense, Salesforce, Marketo).
Strong analytical skills for interpreting complex data sets and driving actionable insights.
Demonstrated ability to craft and execute successful digital marketing strategies that drive measurable outcomes.
Excellent leadership and collaborative skills, with experience working across global, cross‑functional teams.
Highly developed communication and presentation skills for engaging stakeholders at all levels.
Our Culture Spark Greatness. Shatter Boundaries. Share Success. Here, the future of work happens as curious disruptors and change innovators help communities and customers enable everyone – anywhere – to learn, grow and advance.
Who We Are Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI‑powered workforce agility platform, helps organizations identify skills gaps, retain and engage top talent, and provide multimodal learning experiences.
Total Rewards Our compensation strategy is based on equitable pay, market‑driven research and skill‑based appraisals. The base salary for this position ranges from $173,100 to $277,000 USD, with potential bonuses and benefits as part of a comprehensive package.
Check our careers page on LinkedIn, Comparably, Glassdoor, and Facebook.
Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, religion, color, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.com or +1 855 454 8433.
Read the EEO is the Law poster here, and the supplementary poster here.
Read the Pay Transparency Nondiscrimination Provision poster here.
#J-18808-Ljbffr
As the Senior Director of Digital Marketing, you will lead a talented global team, collaborate with cross‑functional partners, and drive brand awareness, audience engagement and conversion to pipeline.
Key Responsibilities
Develop and implement strategic digital marketing programs across the customer lifecycle.
Conduct in‑depth audience analysis and orchestrate tailored digital campaigns that deliver meaningful results.
Monitor trends and emerging technologies in digital marketing to identify new opportunities for growth and innovation.
Oversee paid search (PPC) and paid social advertising campaigns to maximize performance and efficiency.
Collaborate closely with internal stakeholders to establish campaign goals, budgets, and key success metrics.
Lead the creation of compelling ad copy, optimize landing pages, and manage bidding strategies to drive high ROI.
Utilize advanced analytics to continually fine‑tune campaign effectiveness.
Apply strong SEO expertise to improve organic search performance and drive website traffic.
Perform keyword research and enhance on‑page/off‑page optimization.
Partner with content and web development teams to ensure optimal website performance and user experience.
Implement website analytics and leverage insights to guide improvements.
Track, measure, and report on key performance indicators (KPIs) and campaign results for senior management.
Partner with GTM teams on innovative ABX strategies to deepen customer engagement and fuel revenue growth.
Leverage technology and marketing best practices to effectively engage target accounts.
Qualifications & Experience
8+ years of experience in digital marketing, with a proven record of success in B2B SaaS driving pipeline, revenue growth, and measurable marketing impact.
Knowledge of key digital marketing trends, best practices and technologies including the evolving impact of AI.
Experience working with modern martech stacks (e.g., 6sense, Salesforce, Marketo).
Strong analytical skills for interpreting complex data sets and driving actionable insights.
Demonstrated ability to craft and execute successful digital marketing strategies that drive measurable outcomes.
Excellent leadership and collaborative skills, with experience working across global, cross‑functional teams.
Highly developed communication and presentation skills for engaging stakeholders at all levels.
Our Culture Spark Greatness. Shatter Boundaries. Share Success. Here, the future of work happens as curious disruptors and change innovators help communities and customers enable everyone – anywhere – to learn, grow and advance.
Who We Are Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI‑powered workforce agility platform, helps organizations identify skills gaps, retain and engage top talent, and provide multimodal learning experiences.
Total Rewards Our compensation strategy is based on equitable pay, market‑driven research and skill‑based appraisals. The base salary for this position ranges from $173,100 to $277,000 USD, with potential bonuses and benefits as part of a comprehensive package.
Check our careers page on LinkedIn, Comparably, Glassdoor, and Facebook.
Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, religion, color, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.com or +1 855 454 8433.
Read the EEO is the Law poster here, and the supplementary poster here.
Read the Pay Transparency Nondiscrimination Provision poster here.
#J-18808-Ljbffr