tzla
All roles at TZLA demand exceptional performance and dedication. Before applying, please understand:
We maintain extremely high standards and expect consistent excellence
The work environment is fast‑paced with ambitious deadlines
You must be comfortable with rapid changes and quick decision‑making
We expect proactive problem‑solving and independent thinking
Only apply if you thrive in high‑performance environments and are committed to delivering outstanding results.
Position Overview TZLA is seeking a proven Digital Design Director to own the end‑to‑end experience vision and operating model for member‑facing and internal journeys. Reporting to the COO, this role leads Experience Design and owns UX, UI, and content strategy across Admissions, Onboarding, Community, Support, Marketing, and internal tools. You will scale capability, orchestrate omni‑channel journeys, and embed research and AI so that every touchpoint feels intentional, trustworthy, and measurable.
Key Responsibilities
Establish journey governance across web, email, groups, and support
Define KPIs for conversion, activation, retention, and donation readiness and drive weekly movement
Research activation at scale
Build mixed‑methods research, store observation, and rapid testing loops
Maintain a searchable insights repo and decision log in Notion
AI enablement and team upskilling
Identify high‑leverage AI use cases. Set quality guardrails and training paths
Publish playbooks that reduce cycle time without sacrificing rigor
Design operations and systems
Ship tokens, components, and content patterns for web, email, and docs
Define intake, prioritization, critique, and review gates. Enforce standards
Cross‑functional delivery and vendor management
Partner with Operations, Engineering, and Member Experience to scope, prototype, validate, and ship
Select and manage vendors for burst capacity. Hold to outcomes, SLAs, and quality bars
Org design and capability building
Calibrate roles, ladders, and coaching plans. Create a psychologically strong, high‑throughput team
Roadmap and OKRs
Co‑own quarterly OKRs with COO and CX leadership. Balance quick wins with foundational bets
Write crisp briefs and design lean Figma assets. Unblock quickly with pragmatic decisions and implementation notes
Measurement and accountability
Define the event taxonomy with CX and Ops. Instrument releases and publish weekly readouts
Required experience
12-20 years in experience, product, or digital design with measurable business impact
5+ years leading multi‑disciplinary teams or functions (e.g., product design, content, research, design ops)
Track record of standing up or maturing research and design functions that move core funnel, activation, or retention metrics
Demonstrated effectiveness working with Operations, Data, Legal, Finance, and external vendors on complex journeys
Preferred experience
Journey orchestration platforms, experiment design, and usability testing
Automotive, retail, or complex service journeys with offline handoffs
Documentation UX and knowledge bases (e.g., HelpKit or similar)
Funnel and email journeys within CRM tooling such as GoHighLevel
Core Technology Stack Leadership
Documentation & Knowledge Management
Notion - Wiki, project management, documentation systems
Customer Management & Support
GoHighLevel - CRM, forms, website, automations
Zendesk — Member and Admissions ticket management
Communication & Community
Telegram — Internal communications and member groups
Google Workspace — Email and productivity suite
Operations & Infrastructure
Inflow - Inventory and order management
AI Solutions
MyAskAI — Knowledge management
Castmagic — Video processing
Membership‑site experience assets you will own
Acquisition and funnels
Landing pages, lead magnets, quizzes, and application flows
Waitlist and referral mechanics, social proof modules, and FAQ blocks
Admissions and donations
Value articulation and journey‑aligned pricing pages
Donation checkout flows, upsell paths, abandonment recovery, and win‑back journeys
Onboarding and activation
Post‑acceptance onboarding, kit setup journeys, and milestone checklists
First‑week engagement prompts and core guidance content in Notion and email
Member area (gated)
Information architecture, navigation, and content library structure
Event calendars, announcements, and simple role‑based access patterns
Community and communications
Group structure and norms, onboarding to groups, and engagement loops
Lifecycle emails, broadcasts, and triggered messaging in GoHighLevel
Support and self‑service
Help center, troubleshooting guides, and decision trees
Ticket templates, macros, and deflection experiments in Zendesk
Retention and expansion
Renewal journeys, churn surveys, and downgrade or pause flows
Cross‑sell and add‑on placements aligned to member value moments
Governance and compliance
Accessibility standards, content review gates, and style guides
Consent, privacy notices, and terms placement within key journeys
Measurement
Event taxonomy for each asset and clear dashboards for key KPIs
Simple experiment backlogs that tie tests to specific journey goals
What success looks like in 90 days
End‑to‑end journeys mapped with top friction points identified and a 3‑bet roadmap approved by the COO
A weekly research cadence live with a lightweight insights repository and decision log in Notion
V1 tokens, components, and content patterns adopted across at least two member‑facing surfaces
Top‑of‑funnel instrumentation live with a baseline dashboard and at least two active experiments shipped with readouts
Conversion: Increase top‑of‑funnel → qualified application conversion by +4–6 percentage points, with two experiments shipped and readouts by weeks 4 and 8
Activation: Reduce median time from acceptance to first successful kit setup by 30%, and raise week‑1 engagement rate by +15 percentage points
Support deflection and quality: Cut repeat tickets on the top 3 issues by 20%, raise CSAT by +0.4, and reduce first response time by 25%
About TZLA At TZLA Club, our members become superhuman. TZLA is the first self‑directed health science club, revolutionizing the concept of healing. We provide our members with a unique science kit that harnesses the power of plasma, and support them to experiment with its miraculous properties. Our team consists of brilliant, disciplined, and positive individuals who are pushing the boundaries of technology beyond conventional limits.
Why Join TZLA?
Foundational Impact: You will build the growth function from the ground up. Your work will not be a footnote; it will be the blueprint.
A Culture of Excellence: Work with a disciplined, brilliant team in a high‑end environment that rewards initiative and outcomes.
Live the Mission: Receive a substantial discount on a TZLA Club membership and experience our technology firsthand.
Global Gatherings: Participate in regular, fully‑paid team retreats in exciting destinations.
Next Steps:
As a test of attention to detail, please include "VOLUNTARYISMROCKS" in your application's "Briefly describe why you are applying for this position" section. This helps us identify candidates who take the time to read and understand our requirements.
Our goal is to approach each hiring decision methodically, ensuring we identify the right fit for our team. Our process is built on mutual discovery and respect, allowing both sides to assess alignment thoughtfully.
Application Review: We meticulously review your materials.
Strategic Assessment: Qualified candidates will complete a brief, real‑world scenario questionnaire to demonstrate their strategic and technical approach.
Screening Interview (60 mins): A deep dive into your experience and a clear look into TZLA's vision and culture.
C‑Level Interview: A conversation with founders to discuss your unique capabilities, past achievements, and how you elevate team performance. We will cover compensation, vision, and onboarding.
#J-18808-Ljbffr
We maintain extremely high standards and expect consistent excellence
The work environment is fast‑paced with ambitious deadlines
You must be comfortable with rapid changes and quick decision‑making
We expect proactive problem‑solving and independent thinking
Only apply if you thrive in high‑performance environments and are committed to delivering outstanding results.
Position Overview TZLA is seeking a proven Digital Design Director to own the end‑to‑end experience vision and operating model for member‑facing and internal journeys. Reporting to the COO, this role leads Experience Design and owns UX, UI, and content strategy across Admissions, Onboarding, Community, Support, Marketing, and internal tools. You will scale capability, orchestrate omni‑channel journeys, and embed research and AI so that every touchpoint feels intentional, trustworthy, and measurable.
Key Responsibilities
Establish journey governance across web, email, groups, and support
Define KPIs for conversion, activation, retention, and donation readiness and drive weekly movement
Research activation at scale
Build mixed‑methods research, store observation, and rapid testing loops
Maintain a searchable insights repo and decision log in Notion
AI enablement and team upskilling
Identify high‑leverage AI use cases. Set quality guardrails and training paths
Publish playbooks that reduce cycle time without sacrificing rigor
Design operations and systems
Ship tokens, components, and content patterns for web, email, and docs
Define intake, prioritization, critique, and review gates. Enforce standards
Cross‑functional delivery and vendor management
Partner with Operations, Engineering, and Member Experience to scope, prototype, validate, and ship
Select and manage vendors for burst capacity. Hold to outcomes, SLAs, and quality bars
Org design and capability building
Calibrate roles, ladders, and coaching plans. Create a psychologically strong, high‑throughput team
Roadmap and OKRs
Co‑own quarterly OKRs with COO and CX leadership. Balance quick wins with foundational bets
Write crisp briefs and design lean Figma assets. Unblock quickly with pragmatic decisions and implementation notes
Measurement and accountability
Define the event taxonomy with CX and Ops. Instrument releases and publish weekly readouts
Required experience
12-20 years in experience, product, or digital design with measurable business impact
5+ years leading multi‑disciplinary teams or functions (e.g., product design, content, research, design ops)
Track record of standing up or maturing research and design functions that move core funnel, activation, or retention metrics
Demonstrated effectiveness working with Operations, Data, Legal, Finance, and external vendors on complex journeys
Preferred experience
Journey orchestration platforms, experiment design, and usability testing
Automotive, retail, or complex service journeys with offline handoffs
Documentation UX and knowledge bases (e.g., HelpKit or similar)
Funnel and email journeys within CRM tooling such as GoHighLevel
Core Technology Stack Leadership
Documentation & Knowledge Management
Notion - Wiki, project management, documentation systems
Customer Management & Support
GoHighLevel - CRM, forms, website, automations
Zendesk — Member and Admissions ticket management
Communication & Community
Telegram — Internal communications and member groups
Google Workspace — Email and productivity suite
Operations & Infrastructure
Inflow - Inventory and order management
AI Solutions
MyAskAI — Knowledge management
Castmagic — Video processing
Membership‑site experience assets you will own
Acquisition and funnels
Landing pages, lead magnets, quizzes, and application flows
Waitlist and referral mechanics, social proof modules, and FAQ blocks
Admissions and donations
Value articulation and journey‑aligned pricing pages
Donation checkout flows, upsell paths, abandonment recovery, and win‑back journeys
Onboarding and activation
Post‑acceptance onboarding, kit setup journeys, and milestone checklists
First‑week engagement prompts and core guidance content in Notion and email
Member area (gated)
Information architecture, navigation, and content library structure
Event calendars, announcements, and simple role‑based access patterns
Community and communications
Group structure and norms, onboarding to groups, and engagement loops
Lifecycle emails, broadcasts, and triggered messaging in GoHighLevel
Support and self‑service
Help center, troubleshooting guides, and decision trees
Ticket templates, macros, and deflection experiments in Zendesk
Retention and expansion
Renewal journeys, churn surveys, and downgrade or pause flows
Cross‑sell and add‑on placements aligned to member value moments
Governance and compliance
Accessibility standards, content review gates, and style guides
Consent, privacy notices, and terms placement within key journeys
Measurement
Event taxonomy for each asset and clear dashboards for key KPIs
Simple experiment backlogs that tie tests to specific journey goals
What success looks like in 90 days
End‑to‑end journeys mapped with top friction points identified and a 3‑bet roadmap approved by the COO
A weekly research cadence live with a lightweight insights repository and decision log in Notion
V1 tokens, components, and content patterns adopted across at least two member‑facing surfaces
Top‑of‑funnel instrumentation live with a baseline dashboard and at least two active experiments shipped with readouts
Conversion: Increase top‑of‑funnel → qualified application conversion by +4–6 percentage points, with two experiments shipped and readouts by weeks 4 and 8
Activation: Reduce median time from acceptance to first successful kit setup by 30%, and raise week‑1 engagement rate by +15 percentage points
Support deflection and quality: Cut repeat tickets on the top 3 issues by 20%, raise CSAT by +0.4, and reduce first response time by 25%
About TZLA At TZLA Club, our members become superhuman. TZLA is the first self‑directed health science club, revolutionizing the concept of healing. We provide our members with a unique science kit that harnesses the power of plasma, and support them to experiment with its miraculous properties. Our team consists of brilliant, disciplined, and positive individuals who are pushing the boundaries of technology beyond conventional limits.
Why Join TZLA?
Foundational Impact: You will build the growth function from the ground up. Your work will not be a footnote; it will be the blueprint.
A Culture of Excellence: Work with a disciplined, brilliant team in a high‑end environment that rewards initiative and outcomes.
Live the Mission: Receive a substantial discount on a TZLA Club membership and experience our technology firsthand.
Global Gatherings: Participate in regular, fully‑paid team retreats in exciting destinations.
Next Steps:
As a test of attention to detail, please include "VOLUNTARYISMROCKS" in your application's "Briefly describe why you are applying for this position" section. This helps us identify candidates who take the time to read and understand our requirements.
Our goal is to approach each hiring decision methodically, ensuring we identify the right fit for our team. Our process is built on mutual discovery and respect, allowing both sides to assess alignment thoughtfully.
Application Review: We meticulously review your materials.
Strategic Assessment: Qualified candidates will complete a brief, real‑world scenario questionnaire to demonstrate their strategic and technical approach.
Screening Interview (60 mins): A deep dive into your experience and a clear look into TZLA's vision and culture.
C‑Level Interview: A conversation with founders to discuss your unique capabilities, past achievements, and how you elevate team performance. We will cover compensation, vision, and onboarding.
#J-18808-Ljbffr