SalaryGuide
Staff Product Marketing Manager, QBO & Workforce Activation - Accountants
SalaryGuide, San Diego, California, United States, 92189
Responsibilities
VOA Capture & Champion: Actively capture the Voice of the Accountant (VOA) through direct feedback loops, engagement forums (e.g., Partner Council), and funnel analysis. Serve as the primary PMM liaison to the QBO and WFS Product Marketing and Product teams to ensure all products are built with the accountant's workflow, fiduciary duty, and trust concerns top-of-mind.
Influence Product Roadmap: Partner with Product and Engineering to prioritize work needed to resolve critical friction points that restrict accountant referral and recommendation. This includes optimizing end-to-end onboarding experiences (e.g., Delegated Onboarding for Money/Payroll) and advocating for firm-level product controls.
End-to-End GTM Ownership: Own and execute the end-to-end GTM for core QBO platform features and all Payroll/WFS initiatives within the channel. This includes inbound strategy, outbounding messaging, campaign delivery, and post-launch optimization.
Commercialization Strategy: Own the Commercialization GTM Toolkit and the definition of the platform/bundle positioning. This involves defining and communicating the go-to-market strategy for new product SKUs, bundles, and pricing, ensuring alignment with the overarching One Intuit Strategy.
Purchase Path Optimization: Work with PMM & Product to directly influence performance in key ecosystem growth experiences such as influencing the purchase path strategy to optimize flow for adding a client/product, driving conversion, and increasing multi-product attach.
Campaign Leadership & Execution: Lead the planning and execution of GTM campaigns aimed at driving awareness and conversion for QBO and Payroll products.
Platform Narrative: Positioning & Messaging: Define the core Platform Narrative and its associated messaging and positioning. This includes articulating the benefits and QBO & Payroll Value Props (Accountant POV) for accountant success, firm growth and client success.
Translate Platform Evolution: Define and communicate the new platform experience for accountants and how workflows evolve in the platform (e.g., transition to the Intuit Accountant Suite/Supernova). This ensures clear messaging around centralized firm-wide visibility, enhanced control, and scalability for growing firms.
#J-18808-Ljbffr
VOA Capture & Champion: Actively capture the Voice of the Accountant (VOA) through direct feedback loops, engagement forums (e.g., Partner Council), and funnel analysis. Serve as the primary PMM liaison to the QBO and WFS Product Marketing and Product teams to ensure all products are built with the accountant's workflow, fiduciary duty, and trust concerns top-of-mind.
Influence Product Roadmap: Partner with Product and Engineering to prioritize work needed to resolve critical friction points that restrict accountant referral and recommendation. This includes optimizing end-to-end onboarding experiences (e.g., Delegated Onboarding for Money/Payroll) and advocating for firm-level product controls.
End-to-End GTM Ownership: Own and execute the end-to-end GTM for core QBO platform features and all Payroll/WFS initiatives within the channel. This includes inbound strategy, outbounding messaging, campaign delivery, and post-launch optimization.
Commercialization Strategy: Own the Commercialization GTM Toolkit and the definition of the platform/bundle positioning. This involves defining and communicating the go-to-market strategy for new product SKUs, bundles, and pricing, ensuring alignment with the overarching One Intuit Strategy.
Purchase Path Optimization: Work with PMM & Product to directly influence performance in key ecosystem growth experiences such as influencing the purchase path strategy to optimize flow for adding a client/product, driving conversion, and increasing multi-product attach.
Campaign Leadership & Execution: Lead the planning and execution of GTM campaigns aimed at driving awareness and conversion for QBO and Payroll products.
Platform Narrative: Positioning & Messaging: Define the core Platform Narrative and its associated messaging and positioning. This includes articulating the benefits and QBO & Payroll Value Props (Accountant POV) for accountant success, firm growth and client success.
Translate Platform Evolution: Define and communicate the new platform experience for accountants and how workflows evolve in the platform (e.g., transition to the Intuit Accountant Suite/Supernova). This ensures clear messaging around centralized firm-wide visibility, enhanced control, and scalability for growing firms.
#J-18808-Ljbffr