Job Summary:
The Web Designer & UI/UX Developer is responsible for designing, developing, and optimizing engaging, user-centric web interfaces that enhance digital experience. This role combines creative design, front-end development, and data-driven decision-making through analytics to ensure the website meets user needs and business goals. The ideal candidate has a strong balance of visual design skills, technical front-end expertise, and analytical insight into user behavior and performance metrics.
Key Responsibilities:
• Collaborate with Business Analysts and content stakeholders to gather and translate requirements into user-centered designs and functional UI deliverables.
• Proactively participate in core team forums, providing regular updates and insights into work progress.
• Take ownership of end-to-end design alignment, ensuring seamless integration with other functional areas.
• Demonstrate leadership and cross-functional ownership, contributing to areas overlapping content or requirement clarification.
• Translate UI/UX designs into intuitive and user-friendly UI/UX designs, responsive web interfaces adhering to project goals and timelines.
• Work closely with technical leaders to ensure design solutions are feasible and meet technical requirements
• Provide guidance and mentorship to junior team members, as needed
• Experience with front-end development frameworks and technologies (e.g., React, Angular, Vue.js)
• Knowledge of accessibility guidelines and best practices for inclusive design.
• Implement and maintain tracking tools (e.g., Google Analytics 4, Tag Manager, Hotjar, or Mixpanel) to measure website traffic and user engagement.
• Analyze performance metrics such as bounce rates, conversion funnels, and session times to inform UX improvements.
• Generate periodic reports and insights to guide user engagement & retention improvements, conversion rate optimization, website speed, accessibility and SEO scores.
• Generate Insights from analytics that lead to measurable UX or Business Impact.
• Conduct A/B testing to validate design and content decisions.
Performance Expectations:
• Consistently demonstrate proactive engagement and accountability in team coordination activities
• Provide timely and transparent updates on task progress and dependencies
• Take initiative to resolve design-related issues and dependencies, minimizing reliance on external guidance
• Embody a growth mindset, seeking opportunities to expand skills and contribute to the team's success
Requirements:
• 5+ years of experience in UI/UX design, with a strong portfolio showcasing expertise in user-centered design principles
• Experience with CMS platforms, Version control, data visualization and dashboarding.
• Strong collaboration and communication skills, with experience working with cross-functional teams and Business Teams
• Proficiency in design tools, such as Canva, Sketch, Figma, Adobe XD, or similar
• Strong proficiency in HTML5, CSS3, JavaScript (React, Vue, or similar framework).
• Knowledge of analytics tools (Google Analytics, Tag Manager, Data Studio).
• Understanding of SEO principles and accessibility standards (WCAG).
• Experience with Agile development methodologies and version control systems (e.g., GitHub).
• Excellent problem-solving, communication, and documentation skills.
• Bachelor’s degree in design, Human-Computer Interaction, or a related field