Intuit
Manager 3, Marketing- Field Marketing (Experiential & Local)
Intuit, Mountain View, California, us, 94039
Manager, Marketing – Field Marketing (Experiential & Local)
Intuit – Consumer Group (CG) is seeking a Manager 3, Marketing – Field Marketing (Experiential & Local) to develop and execute local marketing campaigns that drive foot traffic to our new 500+ TurboTax retail store presence. Based in San Diego, CA, the role reports to the Director of Media & Performance Marketing.
Overview Develop a unified GTM strategy for experiential and grassroots campaigns, oversee strategy planning, execution, and evaluation of marketing initiatives aimed at increasing in‑person engagement at our locations.
Responsibilities
Lead Field Marketing Strategy: Set the vision, roadmap, and priorities for Field Marketing—focusing on programs that drive growth, engagement, and long‑term value for TurboTax.
Lead AOR and Field Marketing Team: Manage and support the Field Marketing AOR in developing strategic media plans & Go‑to‑Market campaign planning.
Drive cross‑functional collaboration: Partner with Business and Channel leads to ensure integrated strategy across teams and alignment in the overall strategy.
Analysis & Optimization: Monitor and track business results, report insights regularly to senior leadership, provide media recommendations/action, and track learnings for mid and end‑season reporting.
Competitive/Market Analysis: Track competitive local creative messaging and media activity; draw implications for business strategy and establish contingency plans.
Budget Management/Forecasting: Partner with analytics and finance to support performance forecasting and results attribution.
Lead with Innovation: Stay ahead of trends, platforms, and community behaviors; identify new opportunities to drive cultural relevance and differentiate TurboTax.
Qualifications
10+ years of experience in a strategic leadership role in local channel marketing or agency/consulting, focused on Experiential and Grassroots strategy.
Bachelor’s degree in Marketing or a related field (equivalent experience considered).
Proven success in planning and executing local events that drive foot traffic.
Ability to engage media agencies and collaborate with cross‑functional teams to develop strategic plans and insights.
Strong understanding of hyper‑local digital marketing tools and offline promotional tactics.
Exceptional project management and organizational skills.
Collaboration skills with internal teams and external partners.
“Test & Learn” mindset with a track record of innovation; translate customer insights into marketing activities that achieve tangible results.
Strong prioritization and organization skills necessary for a highly matrixed, distributed, and fast‑moving environment.
Excellent communication and interpersonal skills.
Flexibility to work evenings or weekends for events as required.
Familiarity with CRM platforms, foot traffic analytics tools, and social media ad managers.
Travel for industry networking, media conferences, and related events.
Hybrid role: 3 days in office per week.
Compensation & Benefits Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position is eligible for cash bonus, equity rewards, and benefits, aligned with our applicable plans and programs.
Pay ranges:
Bay Area, California: $213,500 – $298,000
Southern California, California: $203,500 – $275,500
Intuit conducts regular comparisons across categories of ethnicity and gender to maintain ongoing fair pay for employees.
Location San Diego, California (Hybrid – 3 days in office per week)
Referrals increase your chances of interviewing at Intuit by 2×.
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Overview Develop a unified GTM strategy for experiential and grassroots campaigns, oversee strategy planning, execution, and evaluation of marketing initiatives aimed at increasing in‑person engagement at our locations.
Responsibilities
Lead Field Marketing Strategy: Set the vision, roadmap, and priorities for Field Marketing—focusing on programs that drive growth, engagement, and long‑term value for TurboTax.
Lead AOR and Field Marketing Team: Manage and support the Field Marketing AOR in developing strategic media plans & Go‑to‑Market campaign planning.
Drive cross‑functional collaboration: Partner with Business and Channel leads to ensure integrated strategy across teams and alignment in the overall strategy.
Analysis & Optimization: Monitor and track business results, report insights regularly to senior leadership, provide media recommendations/action, and track learnings for mid and end‑season reporting.
Competitive/Market Analysis: Track competitive local creative messaging and media activity; draw implications for business strategy and establish contingency plans.
Budget Management/Forecasting: Partner with analytics and finance to support performance forecasting and results attribution.
Lead with Innovation: Stay ahead of trends, platforms, and community behaviors; identify new opportunities to drive cultural relevance and differentiate TurboTax.
Qualifications
10+ years of experience in a strategic leadership role in local channel marketing or agency/consulting, focused on Experiential and Grassroots strategy.
Bachelor’s degree in Marketing or a related field (equivalent experience considered).
Proven success in planning and executing local events that drive foot traffic.
Ability to engage media agencies and collaborate with cross‑functional teams to develop strategic plans and insights.
Strong understanding of hyper‑local digital marketing tools and offline promotional tactics.
Exceptional project management and organizational skills.
Collaboration skills with internal teams and external partners.
“Test & Learn” mindset with a track record of innovation; translate customer insights into marketing activities that achieve tangible results.
Strong prioritization and organization skills necessary for a highly matrixed, distributed, and fast‑moving environment.
Excellent communication and interpersonal skills.
Flexibility to work evenings or weekends for events as required.
Familiarity with CRM platforms, foot traffic analytics tools, and social media ad managers.
Travel for industry networking, media conferences, and related events.
Hybrid role: 3 days in office per week.
Compensation & Benefits Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position is eligible for cash bonus, equity rewards, and benefits, aligned with our applicable plans and programs.
Pay ranges:
Bay Area, California: $213,500 – $298,000
Southern California, California: $203,500 – $275,500
Intuit conducts regular comparisons across categories of ethnicity and gender to maintain ongoing fair pay for employees.
Location San Diego, California (Hybrid – 3 days in office per week)
Referrals increase your chances of interviewing at Intuit by 2×.
#J-18808-Ljbffr