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Polsinelli

Regional Marketing Manager

Polsinelli, Dallas, Texas, United States, 75215

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Polsinelli invites you to apply for the Regional Marketing Manager position. As a key member of our marketing team, you will support our Dallas, Houston, and Fort Worth offices. The successful candidate will work closely with the Director of Regional Marketing and our Office Managing Partners (OMPs) to develop strategic direction and lead Texas’ marketing and public relations efforts. The ideal candidate will be located in our Dallas office.

Core Responsibilities

Serve as marketing lead for the assigned office

Lead and manage the development and execution of a local marketing strategy in partnership with the OMP and Senior Regional Marketing Manager that supports the OMP‑C strategy

Understand the “driver” practices in each market and propose activities, thought leadership, and client‑and‑prospective‑client engagement opportunities for local attorneys in these areas

Manage office marketing budgets and help actualize goals aligned to the local marketing strategy

Lead the development, coordination, and tracking of high‑level partnerships with brand‑enhancing local professional and civic organizations, industry associations, and educational institutions

Have an awareness of office clients and their involvement in events, with a focus on “dot‑connecting” to foster stronger engagement and collaboration

Manage office and community engagements and sponsorships that generate leads and partnerships with attorneys

Have a deep understanding of each target practice and competitive position, including top clients and prospective clients

Partner with the Marketing team on targeted list development, client communications, and promotion

Manage local surveys and submissions

Keep abreast of legal and business markets and best practices in legal marketing

Attend regular shareholder and committee meetings to ensure consistent communication and support marketing initiatives

Provide pitch and proposal support (alongside Department BD Support) and utilize the firm’s technology and marketing systems

Monitor the firm’s external website, including office pages and attorney bios, working closely with the Department Marketing team on updates

Lead the planning and execution of all office summer associate events within budget

Collaborate with other departments on firmwide initiatives (Polsinelli PROUD, Alumni Program, Client Feedback Program)

Coordinate new attorney onboarding activities to facilitate a smooth transition

Work with local Office Administrators and Legal Administrative Assistants to plan internal initiatives that foster company culture and showcase them publicly

Other duties as assigned

Education and Experience Requirements

Bachelor’s Degree

Law firm experience (preferred)

Minimum five (5) years’ experience, preferably in a professional services or law firm event coordinator role

Ability to work outside of regular office hours, a flexible schedule, and permission to travel as needed

Takes ownership of firm‑wide strategic initiatives as assigned

Exceptional people skills and high level of professionalism and client service

Demonstrated ability to generate solutions that meet goals, identify benefits, costs, and risks

Team player with a “can‑do” attitude who demonstrates resourcefulness

Experience managing budgets and driving cost‑effective strategies

Proficient in Microsoft 365 (Word, Excel, Outlook, PowerPoint)

Other Skills and Abilities

Implement and maintain an organization system

Operate with a sense of urgency

Strong attention to detail

Reliable, responsive, and punctual

Strong interpersonal communication skills

Strong analytical and problem‑solving skills

Able to work harmoniously and effectively with others

Able to work under pressure

Self‑starter

Manage multiple projects/events with competing deadlines and priorities

Demonstrate an ability to change with changing direction

Employees approved for flexible work arrangements are expected to be available and maintain reliable, consistent attendance at all times during the employee’s scheduled work shift, including, but not limited to, Jabber/instant message, Zoom, email and voicemail, and by phone.

Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

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