Asset Living
Apply for the
Marketing Manager
role at
Asset Living .
Company Overview Asset Living is a third‑party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living’s growing portfolio includes a multitude of properties across the country that span the multifamily, single‑family home rentals, affordable housing, build‑to‑rent, active adult, and student housing divisions. Asset Living is a fast‑growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. We wholeheartedly believe “Together We Lead, Together We Succeed.” We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning. Recognized as one of the nation’s Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.
Marketing Manager As the Marketing Manager, you will play a pivotal role in providing unparalleled strategic marketing support and insight to a portfolio of properties, serving both our operational leadership team and our valued clients. In this role, you will collaborate closely with operational leadership to establish and execute effective marketing efforts and leverage your expertise to develop and implement innovative marketing plans, while continuously analyzing performance data to ensure efficiency and success.
Essential Duties & Responsibilities
Works closely with operational leadership on maintaining successful property marketing efforts that support overall leasing efforts of assigned portfolio.
Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategies for assigned portfolio.
Responsible for analyzing ongoing leasing and marketing performance, and preparing and providing performance data reporting to operational leadership and clients.
Recommends and oversees the execution of long‑term and short‑term goals with timelines, benchmarks, and KPIs using data to drive decision‑making and recommendations.
Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
Provides leasing and marketing training and best practices to onsite teams.
Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc., to increase social media presence and drive qualified traffic to the communities.
Creates 30‑60‑90‑day marketing action plans for properties not meeting occupancy goals.
Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward.
Travel requirement: position entails travel, estimated at 30% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business‑related activities.
Education & Experience
Bachelor’s degree in marketing, communications, or a related field.
Proven experience in marketing support or a similar role.
Strong written and verbal communication skills.
Knowledge of consumer/user digital experience.
Familiarity with online digital marketing platforms.
Excellent organizational skills with the ability to multitask and prioritize effectively.
Creative mindset with a keen eye for detail.
Strong analytical and problem‑solving abilities.
Ability to work independently as well as collaboratively in a team environment.
Preferred
3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data‑driven decision making.
Experience in real estate property management.
Experience with property management software – Yardi, Onesite, Entrata.
Experience with industry‑related CRMs – Rent Dynamics, Knock.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Referrals increase your chances of interviewing at Asset Living by 2x.
#J-18808-Ljbffr
Marketing Manager
role at
Asset Living .
Company Overview Asset Living is a third‑party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living’s growing portfolio includes a multitude of properties across the country that span the multifamily, single‑family home rentals, affordable housing, build‑to‑rent, active adult, and student housing divisions. Asset Living is a fast‑growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. We wholeheartedly believe “Together We Lead, Together We Succeed.” We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning. Recognized as one of the nation’s Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.
Marketing Manager As the Marketing Manager, you will play a pivotal role in providing unparalleled strategic marketing support and insight to a portfolio of properties, serving both our operational leadership team and our valued clients. In this role, you will collaborate closely with operational leadership to establish and execute effective marketing efforts and leverage your expertise to develop and implement innovative marketing plans, while continuously analyzing performance data to ensure efficiency and success.
Essential Duties & Responsibilities
Works closely with operational leadership on maintaining successful property marketing efforts that support overall leasing efforts of assigned portfolio.
Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategies for assigned portfolio.
Responsible for analyzing ongoing leasing and marketing performance, and preparing and providing performance data reporting to operational leadership and clients.
Recommends and oversees the execution of long‑term and short‑term goals with timelines, benchmarks, and KPIs using data to drive decision‑making and recommendations.
Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
Provides leasing and marketing training and best practices to onsite teams.
Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc., to increase social media presence and drive qualified traffic to the communities.
Creates 30‑60‑90‑day marketing action plans for properties not meeting occupancy goals.
Confidence in presenting recommendations, ideas and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward.
Travel requirement: position entails travel, estimated at 30% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business‑related activities.
Education & Experience
Bachelor’s degree in marketing, communications, or a related field.
Proven experience in marketing support or a similar role.
Strong written and verbal communication skills.
Knowledge of consumer/user digital experience.
Familiarity with online digital marketing platforms.
Excellent organizational skills with the ability to multitask and prioritize effectively.
Creative mindset with a keen eye for detail.
Strong analytical and problem‑solving abilities.
Ability to work independently as well as collaboratively in a team environment.
Preferred
3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data‑driven decision making.
Experience in real estate property management.
Experience with property management software – Yardi, Onesite, Entrata.
Experience with industry‑related CRMs – Rent Dynamics, Knock.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Referrals increase your chances of interviewing at Asset Living by 2x.
#J-18808-Ljbffr