Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield provided pay range
This range is provided by Unibail-Rodamco-Westfield. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $110,000.00/yr - $140,000.00/yr
Additional compensation types Annual Bonus
About the Company Do you want to help revolutionize a major industry? At Unibail‑Rodamco‑Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no "perfect" candidate and want to encourage applying even if all the requirements listed aren’t met. If you’re passionate about URW and looking to learn and grow, we look forward to reviewing your application.
Marketing Director (Westfield Galleria at Roseville) As Marketing Director, your primary objective is to lead the marketing function for Westfield in the market, to develop short‑term and long‑term marketing plans that drive sales, traffic, and NOI growth. You will oversee the marketing function in terms of local marketing strategy, interpretations and execution of national marketing programs, budget allocation and management, campaign development and measurement, support local PR efforts, drive digital engagement, support retailer/brand relationships, lead the local marketing team, and ensure that talent meets business needs.
Responsibilities
Build and nurture relationships with internal and external partners, retail, and local community partners.
Oversee Westfield’s marketing, promotion, and advertising efforts to drive sales and build brand awareness, and ROI.
Outstanding planning and project management abilities. Strong leadership and communication skills. Creative eye for design, copy, and fashion. Solid understanding of the latest fashion trends.
Develop Westfield’s annual Customer Content Strategy (CCS) and implement it to meet marketing goals and KPIs.
Create and implement the development of marketing plans inclusive of all phases of center development.
Work with the corporate marketing & Public Relations team to lead annual strategy including creative development, media planning, community engagement, public relations, leasing launches and center opening.
Manage the center’s annual marketing budget and development marketing budget including budget tracking and management.
Develop and manage local media relations plans in collaboration with national Communications/PR team.
Partner with Corporate Marketing to hire, on‑board, and manage a social media agency.
Partner with Corporate Brand Marketing & local creative partners to implement brand creative and curate locally meaningful campaigns and programs.
Collaborate with Westfield’s Shopping Center Management, Operating Management, Development, Leasing, Brand Ventures, Events and other property and asset staff.
Collaborate with the National Marketing team on National Marketing, analysis & insights, brand and content, media, PR/communications, events and digital marketing programs and initiatives.
Develop and manage community relations, outreach, partnerships, and sponsorships for the center.
Serve as a spokesperson for the asset, including managing on‑site media, and supporting Crisis Management communications and PR activity.
Strategic & Financial
Determine market priorities and allocate marketing resources to the most important key issues.
Drive generation of superior customer insights and translate into actionable, relevant plans and programs.
Assist in the development and review of the center’s business plans and budgets.
Develop and manage the center’s marketing budget and meet all budget deadlines.
Understand market research needs and lead ongoing requirements with corporate Analysis & Insights team.
Review and interpret competitor activities for trends and potential ideas.
Collaborate with Shopping Center Manager, Operating Manager, Brand Ventures, Events and national marketing team on campaigns that leverage opportunities for additional revenue.
Review post‑analysis results for all major marketing initiatives ensuring measurability and quality.
Understand and communicate the center’s sales performance, traffic results, retailer revenue, kick‑outs, and percentage rent, and compare to key benchmarks.
Operational
Review marketing strategy to ensure alignment between market and individual center approach.
Support the Shopping Center Management team with operational duties including manager on duty responsibilities.
Assist in management of Westfield’s customer service initiatives and other satisfaction measurement programs.
Develop strong retailer relations by establishing and maintaining an understanding of the retailer business.
Solicit and encourage retailer participation and integration into marketing programs.
Bring a discerning eye for design to the property to ensure overall center aesthetics and marketing activations are on brand.
Qualifications
Bachelor’s degree or equivalent work experience.
7+ years of Marketing and/or related experience.
Strong business acumen, strategic orientation, and general operations experience.
Retail or Shopping Center industry knowledge, experience or expertise preferred.
Strength in leadership, strategy, marketing, and financial management.
Familiar with digital and social media platforms and curating content.
Experience in public relations, media relations and crisis management preferred.
Exceptional communication skills, clear, concise, and professional representation is expected.
Strong analytical capability, especially in understanding and applying marketing/retail trends.
Understands the RFP process from start to finish, able to create, execute and manage contracts specific to marketing.
Must be flexible and able to work event shifts which may include nights, weekends, and holidays.
Excellent interpersonal and communication skills at all levels, skilled at giving presentations and participating in large meetings with various stakeholders.
Experience in executing tactical large‑ and small-scale marketing activities.
Customer and KPI driven and focused, ability to synthesize consumer data and metrics into tactical marketing plans.
Ability to use initiative and skills to meet Company objectives.
Commercially aware and up to date with retail industry news, trends and best practices, Luxury market trends and brand awareness.
Ability to travel, as needed.
Compensation
$110k - 140k per year + Annual Discretionary Bonus
Exempt
What is important to us Unibail‑Rodamco‑Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW’s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in‑person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.
Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.
Unibail‑Rodamco‑Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.
Seniority level
Director
Employment type
Full‑time
Job function
Business Development, Marketing, and General Business
Industries
Real Estate, Retail, and Marketing Services
Referral program increases your chances of interviewing at Unibail‑Rodamco‑Westfield by 2x.
Get notified about new Marketing Director jobs in Roseville, CA.
#J-18808-Ljbffr
Base pay range $110,000.00/yr - $140,000.00/yr
Additional compensation types Annual Bonus
About the Company Do you want to help revolutionize a major industry? At Unibail‑Rodamco‑Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no "perfect" candidate and want to encourage applying even if all the requirements listed aren’t met. If you’re passionate about URW and looking to learn and grow, we look forward to reviewing your application.
Marketing Director (Westfield Galleria at Roseville) As Marketing Director, your primary objective is to lead the marketing function for Westfield in the market, to develop short‑term and long‑term marketing plans that drive sales, traffic, and NOI growth. You will oversee the marketing function in terms of local marketing strategy, interpretations and execution of national marketing programs, budget allocation and management, campaign development and measurement, support local PR efforts, drive digital engagement, support retailer/brand relationships, lead the local marketing team, and ensure that talent meets business needs.
Responsibilities
Build and nurture relationships with internal and external partners, retail, and local community partners.
Oversee Westfield’s marketing, promotion, and advertising efforts to drive sales and build brand awareness, and ROI.
Outstanding planning and project management abilities. Strong leadership and communication skills. Creative eye for design, copy, and fashion. Solid understanding of the latest fashion trends.
Develop Westfield’s annual Customer Content Strategy (CCS) and implement it to meet marketing goals and KPIs.
Create and implement the development of marketing plans inclusive of all phases of center development.
Work with the corporate marketing & Public Relations team to lead annual strategy including creative development, media planning, community engagement, public relations, leasing launches and center opening.
Manage the center’s annual marketing budget and development marketing budget including budget tracking and management.
Develop and manage local media relations plans in collaboration with national Communications/PR team.
Partner with Corporate Marketing to hire, on‑board, and manage a social media agency.
Partner with Corporate Brand Marketing & local creative partners to implement brand creative and curate locally meaningful campaigns and programs.
Collaborate with Westfield’s Shopping Center Management, Operating Management, Development, Leasing, Brand Ventures, Events and other property and asset staff.
Collaborate with the National Marketing team on National Marketing, analysis & insights, brand and content, media, PR/communications, events and digital marketing programs and initiatives.
Develop and manage community relations, outreach, partnerships, and sponsorships for the center.
Serve as a spokesperson for the asset, including managing on‑site media, and supporting Crisis Management communications and PR activity.
Strategic & Financial
Determine market priorities and allocate marketing resources to the most important key issues.
Drive generation of superior customer insights and translate into actionable, relevant plans and programs.
Assist in the development and review of the center’s business plans and budgets.
Develop and manage the center’s marketing budget and meet all budget deadlines.
Understand market research needs and lead ongoing requirements with corporate Analysis & Insights team.
Review and interpret competitor activities for trends and potential ideas.
Collaborate with Shopping Center Manager, Operating Manager, Brand Ventures, Events and national marketing team on campaigns that leverage opportunities for additional revenue.
Review post‑analysis results for all major marketing initiatives ensuring measurability and quality.
Understand and communicate the center’s sales performance, traffic results, retailer revenue, kick‑outs, and percentage rent, and compare to key benchmarks.
Operational
Review marketing strategy to ensure alignment between market and individual center approach.
Support the Shopping Center Management team with operational duties including manager on duty responsibilities.
Assist in management of Westfield’s customer service initiatives and other satisfaction measurement programs.
Develop strong retailer relations by establishing and maintaining an understanding of the retailer business.
Solicit and encourage retailer participation and integration into marketing programs.
Bring a discerning eye for design to the property to ensure overall center aesthetics and marketing activations are on brand.
Qualifications
Bachelor’s degree or equivalent work experience.
7+ years of Marketing and/or related experience.
Strong business acumen, strategic orientation, and general operations experience.
Retail or Shopping Center industry knowledge, experience or expertise preferred.
Strength in leadership, strategy, marketing, and financial management.
Familiar with digital and social media platforms and curating content.
Experience in public relations, media relations and crisis management preferred.
Exceptional communication skills, clear, concise, and professional representation is expected.
Strong analytical capability, especially in understanding and applying marketing/retail trends.
Understands the RFP process from start to finish, able to create, execute and manage contracts specific to marketing.
Must be flexible and able to work event shifts which may include nights, weekends, and holidays.
Excellent interpersonal and communication skills at all levels, skilled at giving presentations and participating in large meetings with various stakeholders.
Experience in executing tactical large‑ and small-scale marketing activities.
Customer and KPI driven and focused, ability to synthesize consumer data and metrics into tactical marketing plans.
Ability to use initiative and skills to meet Company objectives.
Commercially aware and up to date with retail industry news, trends and best practices, Luxury market trends and brand awareness.
Ability to travel, as needed.
Compensation
$110k - 140k per year + Annual Discretionary Bonus
Exempt
What is important to us Unibail‑Rodamco‑Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW’s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in‑person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.
Our company purpose – to Reinvent Being Together – is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully.
Unibail‑Rodamco‑Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.
Seniority level
Director
Employment type
Full‑time
Job function
Business Development, Marketing, and General Business
Industries
Real Estate, Retail, and Marketing Services
Referral program increases your chances of interviewing at Unibail‑Rodamco‑Westfield by 2x.
Get notified about new Marketing Director jobs in Roseville, CA.
#J-18808-Ljbffr