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FullyRamped

Marketing Lead

FullyRamped, San Francisco, California, United States, 94199

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FullyRamped’s AI role-play turns passive training into real-world mastery, so your team is sharper, faster, and ready to win. Sales and Enablement leaders, your reps don’t need more content — they need more confidence.

Role Description As FullyRamped’s first marketer, you’ll own the full B2B marketing funnel—from generating awareness to driving pipeline, product engagement, and expansion. You’ll partner closely with the founder/CEO, our sales team, and product team to craft the campaigns, content, and lifecycle journeys that turn interest into revenue.

This is a builder role. You’ll have the autonomy to design the marketing strategy, execute quickly, and establish the foundation for a best-in-class GTM function in an enterprise, sales-led motion.

What You’ll Own Demand Generation & Performance Marketing

Own MQL and SQL targets across paid and organic channels

Build and optimize paid campaigns across search, social, and relevant B2B channels

Develop landing pages, lead magnets, and conversion funnels that drive qualified pipeline

Evaluate channel performance and allocate budget based on CAC, payback, and ROI

Content & SEO

Lead our content strategy: blog, SEO, guides, playbooks, webinars, and newsletters

Write or commission high-quality content for sales enablement leaders, sales leadership, and revenue teams

Own the SEO strategy (technical + content) to grow organic traffic and inbound leads

Help define and evolve our brand voice for enterprise buyers

Work hand-in-hand with the sales team and founder/CEO to build outbound and inbound campaigns

Develop persona- and vertical-based campaigns tailored to sales enablement and sales leadership

Support a sales-led, enterprise motion with targeted programs that accelerate opportunity creation and close rates

Lifecycle & Product Engagement

Collaborate with product to build lifecycle journeys that improve activation, retention, and expansion

Design onboarding and feature-adoption campaigns across email, in-app, and other channels

Use segmentation and behavioral data to drive deeper product usage and customer advocacy

Who You Are

3–7+ years experience in B2B SaaS marketing, ideally in sales tech, enablement, or revenue operations

Full-funnel marketer comfortable owning demand gen, content, and lifecycle

Strong writer who can translate complex concepts into clear, compelling messaging

Highly collaborative; you like sitting with sales, listening to customer gong calls, and thinking about product

Energized by early-stage startups: you’re comfortable with ambiguity, biased to action, and excited to build from 0 → 1

Interested in enterprise, sales-led motions and how marketing can amplify them

Past experience as an individual contributor in sales is a plus

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Referrals increase your chances of interviewing at FullyRamped by 2x

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