Administrative Assistant, Digital Marketing - New York, 10019

Administrative Assistant, Digital Marketing - New York, 10019, United States of America

Who we ARE:

As a division of UMG, Verve Label Group is comprised of some of the greatest label partner imprints in jazz, classical, indie-pop, and beyond including Verve Records, impulse!, Verve Forecast, Decca Records US, Deutsche Grammophon, and more. VLG is home to a diverse roster of artists including multi-GRAMMY® winner Jon Batiste, 2023 GRAMMY® Best New Artist Samara Joy, as well as Kurt Vile, Sarah Kinsley, aron!, Joel Sunny, Andrea Bocelli, Madison Cunningham, and many more. VLG is also home to iconic legacy artists such as Ella Fitzgerald, Nina Simone, Louis Armstrong, John Coltrane, Billie Holiday, and more.

Verve Label Group is seeking a Digital Marketing Assistant. This individual will serve as a team member across a diverse roster of artists and will be someone who loves music, lives online, and thrives in fast-moving creative environments.

How you’ll CREATE:

• Support artists, managers, and label teams by contributing fresh, forward-thinking digital marketing ideas that amplify artist visibility and fan engagement.
• Collaborate with social and digital partners (TikTok, Instagram, YouTube, Discord, Snapchat, Facebook, etc.) to develop and launch innovative content.
• Assist in brainstorming and executing digital initiatives, influencer campaigns, fan activations, interactive promotions, and social moments informed by real-time data and trends.
• Maintain and track ongoing relationships with digital media partners, tastemakers, and cultural influencers to support campaign success and strategic opportunities.
• Contribute creatively to modern and dynamic digital marketing strategies that push innovation and support a collaborative, fast-moving team environment.
• Communicate and coordinate effectively across VLG teams including Marketing, Sales, Publicity, A&R, Finance, and Production to ensure cohesive campaign execution.
• Assist with planning, scheduling, and producing visually compelling content for organic social channels, while supporting paid media initiatives in partnership with in-house media planners and buyers.
• Help manage the day-to-day publishing of content across all relevant social platforms (TikTok, Instagram, Facebook, X/Twitter, Snapchat, YouTube, Tumblr, etc.), including real-time posting during live or event-based moments when applicable.
• Support the creation and editing of digital assets (static images, video clips, short-form edits, motion graphics, GIFs, etc.) to reinforce campaign goals and brand consistency.
• Perform additional tasks, projects, and responsibilities as needed to support the digital marketing team.

Bring your VIBE:

• 1 year of experience in digital or music marketing, or relevant internships within a record label, music distributor, creative agency, or entertainment-focused environment. Direct music/label experience is encouraged and highly valued.
• Experience with social platforms, influencers, digital creators, DSPs, or brand partnerships; familiarity with the music and creator ecosystem is a plus.
• A proactive self-starter who keeps up with emerging cultural and digital trends with interest in developing creative, strategic marketing ideas.
• Works well in a collaborative, team-oriented environment, while also taking initiative and contributing independently when needed.
• Eager to learn new skills, open to feedback, and highly teachable. Comfortable growing in a fast-paced, evolving role.
• Flexible, adaptable, and enthusiastic about taking on tasks of all sizes with a positive, solution-oriented mindset.
• Strong organizational and time-management skills, with the ability to multitask and support multiple projects in a high-volume environment.
• Hands-on experience with Adobe Creative Suite along with content tools like Canva, CapCut, mobile editing apps to build short-form video, GIFs, and engaging social visuals.
• Interest in emerging AI tools and technologies, with a forward-thinking mindset about how they can enhance digital marketing and creative content in the music space.
• Familiarity with digital analytics dashboards, social media insights tools, or streaming/consumption data platforms is beneficial.
• Clear, confident communicator who’s open to growth and excited to take on bigger responsibilities as the role evolves