Field Marketing Specialist
We're looking for a creative, proactive, and relationship-driven Field Marketing Specialist to help shape the next chapter of Empathy Lab by EPAM in North America. In this role, you'll play a key role in elevating our brand, engaging CMO-level audiences, and generating meaningful demand across the marketing, commerce, and loyalty landscape. You'll partner closely with senior stakeholders, subject matter experts, and cross-functional teams to bring our go-to-market strategy to lifeexecuting high-impact regional programs, increasing brand visibility, and driving measurable pipeline contribution for an exciting new unit within EPAM. If you love blending strategy with hands-on execution, thrive in a fast-moving environment, and are excited by the opportunity to make a visible impact from day one, we'd love to meet you. Apply and help us build something extraordinary.
Responsibilities:
- Develop and implement regional marketing strategies in collaboration with senior stakeholders
- Deliver content-driven and demand generation campaigns in partnership with subject matter experts and the core brand team
- Plan and manage regional events, including executive roundtables, partner activations, client dinners, and sponsorships
- Work with subject matter experts to develop thought leadership ideas and content to support public relations efforts across major industry outlets
- Partner with alliance teams to execute co-marketing initiatives with key technology partners
- Support sales enablement by creating case studies, award submissions, presentations, and internal communications
- Track, analyze, and report on marketing performance, spend, and KPIs for the region
- Identify the most effective marketing channels for reaching core CMO and marketing leadership audiences
- Conduct competitive research to inform strategic decisions and messaging
- Ensure strong local execution, stakeholder engagement, and consistent brand representation
- Test, measure, and optimize campaigns for continuous improvement
- Maintain high standards of accuracy, project management, and organizational excellence
Requirements:
- Minimum 2 years of experience in field marketing, demand generation, or related B2B marketing roles, preferably in an agency or consultancy environment
- Proven ability to collaborate with diverse stakeholders and build strong cross-functional partnerships
- Strong project management, organizational, and communication skills
- Experience with campaign tracking, analytics, marketing automation, and segmentation platforms (bonus)
- Demonstrated creativity, flexibility, and resourcefulness in problem-solving
- Experience in developing content for thought leadership, PR, and sales enablement
- Familiarity with co-marketing and partnership programs
- High attention to detail and commitment to delivering quality work
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred
We offer:
- Medical, Dental and Vision Insurance (Subsidized)
- Health Savings Account
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Short-Term and Long-Term Disability (Company Provided)
- Life and AD&D Insurance (Company Provided)
- Employee Assistance Program
- Unlimited access to LinkedIn learning solutions
- Matched 401(k) Retirement Savings Plan
- Paid Time Off the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
- Paid Holidays - nine (9) total per year
- Legal Plan and Identity Theft Protection
- Accident Insurance
- Employee Discounts
- Pet Insurance
- Employee Stock Purchase Program
- If otherwise eligible, participation in the discretionary annual bonus program
- If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program
EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
This remote position cannot be performed in New York City. Salary range: $60,000 - $80,000. EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered. EPAM Systems, Inc. is an equal opportunity employer.