Senior Paid Media Buyer (Meta) — TikTok a Plus Job at Weevu in Miami

Senior Paid Media Buyer (Meta) — TikTok a Plus Join Weevu as a Senior Paid Media Buyer focused primarily on Meta advertising, with TikTok experience as a strong bonus. This senior individual‑contributor role drives high‑scale Meta campaigns while collaborating with creative and product teams. About the Company Weevu is a growing online audio and video media company that leverages data‑driven marketing to acquire and activate users at scale. About the Role This position centers on Meta as the core channel, requiring deep expertise in campaign strategy, testing, and optimization, with additional responsibilities for budget management, analytics, and cross‑functional collaboration. Responsibilities Own end‑to‑end Meta buying: planning, launch, testing, scaling, and optimization. Build and manage full‑funnel structures focused on direct response and user acquisition. Collaborate with creative, product, and dev teams. Implement structured testing frameworks and iterate based on performance signals. Optimize for key metrics such as CPI, CAC, ROAS, and downstream activation. Manage budgets, forecast pacing, and allocate efficiently across audience segments. Create clean performance dashboards and translate insights to leadership. Partner with creative teams to guide testing and provide feedback on hooks, angles, formats, and messaging. Work with product and dev to ensure proper tracking and funnel visibility. Adapt strategy to new markets using existing frameworks (preferred but not required). Qualifications 2–4+ years managing Meta ads at meaningful scale. Proven ability to test, iterate, and optimize. Comfortable managing and growing budgets. Analytical, structured, and performance‑driven mindset. Nice‑to‑Have TikTok buying experience. Experience managing six‑figure daily spend. Experience with global markets. Familiarity with attribution tools. Technical Skills Pixel and conversion tracking implementation. Understanding of funnel tracking and event mapping. Ability to interpret analytics and inform product/creative strategy. Soft Skills & Working Style Strong communication—direct and concise. Thrives in fast‑moving, iterative environments. Low‑ego, high‑ownership approach. Location Hybrid in Miami is preferred; remote candidates will be considered with periodic Miami visits. Relocation support available. Equal Opportunity Statement We are committed to diversity and inclusivity. #J-18808-Ljbffr