Gupta Media is hiring: Senior Creative Strategist in Boston

Senior Creative Strategist Gupta Media This role is part of Gupta Media’s Strategy & Analytics team where you’ll operate at the intersection of media, data, and storytelling — translating insights into high‑performing creative that drives measurable business outcomes. Base pay range: $100,000 - $130,000 per year. Additional compensation: Annual bonus. What You’ll Do Develop creative briefs and campaign strategies that connect brand storytelling with performance goals. Translate audience insights, data trends, and platform learnings into actionable creative direction. Analyze creative performance — identifying what works, what doesn’t, and why — and lead the iteration process. Serve as a strategic partner to clients and internal teams, fluent in both creative and analytical conversations. Present findings and creative recommendations with clarity, confidence, and data‑backed rationale. Testing & Optimization Design and manage creative testing frameworks across digital channels (Meta, TikTok, YouTube, LinkedIn, Google Ads, etc.). Partner closely with media and analytics teams to connect creative hypotheses to measurable KPIs (CTR, CVR, ROAS, CPA). Develop and maintain creative testing roadmaps that fuel continuous improvement and innovation. Synthesize performance data into insights that inform future concepts, hooks, and messaging strategies. Work cross‑functionally with creative, production, and media teams to deliver high‑performing assets aligned to business objectives. Brief and review ad concepts informed by data, cultural trends, and platform best practices, including UGC, static, and video creative. Provide actionable feedback to elevate storytelling, clarity, and conversion potential. Champion creative excellence through collaboration, iteration, and experimentation. About You 5+ years of experience in creative strategy, performance marketing, or digital advertising, ideally within an agency or growth environment. Deep knowledge of performance creative across paid media channels (Meta, TikTok, YouTube, Google, LinkedIn). Strong analytical mindset, comfortable pulling and interpreting data from Ads Manager, Google Analytics, or internal dashboards. Skilled communicator and storyteller, able to simplify complexity and inspire both creative and analytical audiences. Hands‑on experience with creative testing, data‑driven iteration, and performance optimization. Excellent project management and organization skills; able to balance multiple priorities and deadlines. Familiarity with UGC and influencer creative trends is a plus. A passion for creative that performs, and for the data that proves it. Our Commitment At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences, and ideas. Compensation For this role, the anticipated base salary range is $100,000 - $130,000 depending on relevant experience, skills, and qualifications. This role is eligible to participate in our annual bonus plan, which is based on the company's performance. Benefits We offer a competitive benefits package including health, dental, vision, and pet insurance; Flexible and Dependent Care Savings Accounts; a 401(k) with up to 5% Safe Harbor contributions; paid time off; paid family leave; commuting and wellness stipends; and opportunities for professional development and career growth. Candidates must be authorized to work in the United States for at least 3 years. #J-18808-Ljbffr