American Chemical Society is hiring: Marketing Manager, Institutional Product Ma

Description The American Chemical Society (ACS) is the world's largest scientific membership association and one of the top ten peer‑reviewed science publishers in the world. The Publications Division of ACS is a medium‑sized commercial STM publishing company whose primary competitors are Elsevier, Wiley and Springer/Nature. ACS Publications is charged with generating substantial revenue—currently over $200 million—to support the Society’s programmatic activities while advancing knowledge in chemistry and the chemical enterprise. ACS Publications is passionate about supporting the mission of ACS through products and services that meet the critical needs of researchers and the scientific enterprise. We believe transformative technologies such as Artificial Intelligence will drive industry transformation and accelerate the dissemination of scientific discovery needed to address Earth’s greatest challenges. The Global Marketing Department develops marketing strategies and integrated campaign plans to engage our target audience, drive demand, and strengthen relationships. The Department’s objectives are to increase brand equity and enable revenue capture for the Division’s product lines of over 80 journals, eBooks and a range of digital offerings. The current target audience includes researchers, authors, reviewers, editors, institutional/corporate librarians, administrators, funders, ACS members and end users. About the Institutional Product Marketing Team The Institutional Product Marketing team develops and executes strategic marketing initiatives to promote ACS Publications’ portfolio of publications, products and services to libraries, academic institutions, corporations and government organizations worldwide. This includes marketing subscription access to online journals, eBooks, industry news, data products and a growing pipeline of new offerings. The team is complemented by the Field (Revenue) Marketing team—aligned to Sales goals and focused on pipeline and sales—and the Journal Product Marketing team, which engages authors with B2C tactics. The Opportunity ACS Publications seeks a highly motivated and experienced Institutional Product Marketing Manager to join our dynamic team. The role offers an opportunity to contribute to the growth and success of a leading scientific publisher by developing and implementing impactful marketing strategies for our institutional offerings. The ideal candidate is an intelligent, self‑directed, self‑motivated communicator with a proven track record of success in B2B product marketing and new product launches. Position Summary The Institutional Product Marketing Manager will develop and execute marketing plans to drive awareness, engagement and adoption of ACS Publications’ institutional products and services. The role requires a strong understanding of the B2B marketing landscape, experience with the Pragmatic product lifecycle, and exceptional written communication skills to create compelling positioning, content and marketing materials. Responsibilities Develop and implement comprehensive marketing strategies and tactical plans (in partnership with Field Marketing) for ACS Publications’ institutional product portfolio, including online journals, eBooks, news platforms and data solutions. Drive market research and analysis to identify customer needs, market trends and the competitive landscape to inform product positioning and messaging. Develop compelling product positioning and messaging that resonates with institutional buyers and clearly articulates the value proposition of ACS Publications’ offerings. Create high‑quality marketing content (used by Field Marketing and Sales teams) across various channels, including website copy, brochures, email campaigns, presentations, advertisements, case studies and more, demonstrating exceptional writing skills. Plan and execute successful new product launches for the institutional market, including defining target audiences, developing launch plans and creating supporting marketing materials. Collaborate closely with Field Marketing, Sales, Product Development and other internal teams to ensure alignment on marketing strategies, positioning and sales enablement. Manage marketing budgets and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data‑driven decisions. Present marketing plans and results to internal stakeholders. Stay informed about industry best practices and emerging trends in B2B marketing and scholarly publishing. Requirements Bachelor’s degree from an accredited four‑year college or university. 4–6 years of progressive experience in marketing and/or sales, with a strong focus on B2B marketing. Experience creating marketing campaigns that align with a standard framework such as Forrester. Experience creating a wide range of marketing content, including digital and print materials, in support of sales goals. Successful experience in launching new products within a B2B environment. Demonstrated understanding of the Pragmatic Framework or a similar structure. Exceptional written communication skills, including strong composition, grammar and attention to detail. Proven ability to develop compelling product positioning and messaging. Strong analytical and problem‑solving skills with the ability to interpret data and generate actionable insights. Excellent project management and organizational skills with the ability to manage multiple projects simultaneously and meet deadlines. Fluency in the English language (written and spoken). Compensation This role can be based in our Washington, D.C. or Columbus, OH offices. A reasonable rate of compensation for this position is For DC, between $80,000–95,000 per year. For OH, between $70,000–85,000 per year. Benefits ACS currently provides the following benefits for this position: paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account or health care savings account, dental insurance, life insurance, vision insurance, retirement benefits, short‑ and long‑term disability, and 4‑week work from anywhere; each benefit is subject to the terms of the applicable program. Additional benefits may apply based on skills, experience and location. Equal Opportunity Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr