Marketing Director Job at Mindex in Rochester

Marketing Director Mindex is seeking a Director of Marketing to own the strategy, execution, and performance of our entire marketing function. This leader will develop and execute data-driven go-to-market strategies and multi-channel campaigns designed to generate qualified leads and accelerate growth. About Mindex Founded in 1994 and celebrating 30 years in business, Mindex is a software development company with a rich history of demonstrated software and product development success. We specialize in agile software development, cloud professional services, and creating our own innovative products. We are proud to be recognized as the #1 Software Developer in the 2023 RBJ's Book of Lists and ranked 27th in Rochester Chamber’s Top 100 Companies. Base Pay Range $140,000.00/yr - $190,000.00/yr Responsibilities Serve as a key member of the senior leadership team, collaborating to set company-wide strategy, define OKRs, and report on progress. Partner with Product and Services leaders to develop and execute go-to-market strategies, aligning Mindex's product suite (SIS, MTSS, Analytics, etc.) with ideal K-12 customer profiles. Lead, mentor, and manage a small, agile marketing team, fostering a player‑coach culture where you are actively involved in execution. Own and grow co‑marketing relationships with strategic partners (e.g., AWS, integration partners) to drive channel-based growth and mutual success. Demand Generation & Content Marketing: Design, execute, and optimize end‑to‑end, multi‑channel demand generation campaigns (digital, email, social, paid media, events, webinars) to build and accelerate the sales pipeline. Develop and manage the master marketing and content calendar, aligning all activities with GTM strategy, sales cycles, and key K-12 seasonal milestones. Oversee and directly contribute to content creation, developing compelling assets (case studies, white papers, blog posts, webinars, sales collateral) that establish Mindex as a thought leader in K‑12 data and technology. Brand, Communications & Events: Act as the primary brand steward, ensuring consistent messaging, tone, and visual identity across all internal and external touchpoints. Develop a powerful brand narrative that highlights customer success stories and the measurable impact of Mindex solutions on K‑12 districts. Collaborate with HR to develop and execute an internal communications strategy that fosters employee engagement and aligns the team around company goals. Own the strategy, planning, and execution of all marketing‑led events (industry conferences, customer user groups, webinars) to maximize ROI and brand presence. Marketing Operations, Analytics & Reporting: Define, track, and report on key marketing KPIs (MQLs, SQLs, conversion rates, pipeline influence, campaign ROI), providing actionable insights to the leadership team. Own and manage the marketing technology stack (led by HubSpot) and the company swag store (Stadium), ensuring they effectively support all key business functions. Requirements Bachelor’s degree in marketing, business, communications, or a related field; MBA or advanced degree is a strong plus. 10+ years of progressive marketing experience in B2B SaaS, with a strong preference for the K‑12 EdTech market. Demonstrated full‑stack marketing expertise across demand generation, product marketing, content strategy, marketing operations, and branding. Track record of developing compelling content and executing integrated marketing campaigns that demonstrably build the sales pipeline. Data‑driven mindset, with deep experience in defining KPIs, measuring campaign ROI (HubSpot experience preferred), and using data to optimize performance. Exceptional communication and collaboration skills; history of building alignment and influencing senior leadership and cross‑functional partners. Proven ability to present marketing strategy, performance metrics, and progress against OKRs to an executive leadership team. Self‑directed, highly organized, and driven with a growth mindset. Embraces ambiguity and makes sound judgments with imperfect information. Initiative, follow‑through, and courage to challenge organizational thinking. Maintains a customer‑centric attitude while balancing business priorities. Creative, analytical, and critical thinking skills. Strong ability to consult, influence, and facilitate difficult discussions to negotiate priorities. Success managing multiple projects, prioritizing effectively, and maintaining attention to detail. Curiosity and eagerness to learn new marketing trends and techniques. Experience with CRM and marketing automation platforms (HubSpot, Marketo, Salesforce); ability to develop HubSpot admin proficiency. Skilled in interpreting data, analyzing metrics, and making data‑informed decisions. Strong sense of aesthetics and passion for compelling, witty, and effective communication. Benefits Medical Insurance (free option!) Vision Insurance Company‑Paid Life and AD&D Insurance Optional Additional Life Insurance Company‑Paid Short‑Term Disability Insurance Company‑Paid Long‑Term Disability Insurance Medical and Dependent Care Flexible Savings Accounts (FSA) Health Savings Accounts with Company Contributions Optional Hospital Indemnity, Accident and Critical Illness Insurance and Legal Assistance Flexible Time Off Pre‑tax and Roth 401(k) Options with Company Match Investment in Professional Development (Udemy courses, leadership training) Employee Assistance Program Adoption Assistance Pet Insurance Discounts Tickets to local sporting events Team‑building events Holiday and celebration parties Licenses & Certifications (Optional) Project Management (PMM, Project Management Certificate, Agile Scrum training) #J-18808-Ljbffr