Marketing Director Job at FINESSE in California

Talent Acquisition & People Strategy @ FINESSE | 2024 Vital Voices Visionary Leader Company Overview Driving innovation between fashion and technology, FINESSE is pioneering a new paradigm within the fashion industry that is more efficient, faster and more sustainable. Similar to how a hedge fund would analyze stock performance and hedge its bets, FINESSE utilizes advanced machine learning and artificial intelligence on social & proprietary data to determine what styles will be trending next and the exact quantity to produce. Leading an era of predictive fashion, FINESSE’s algorithmic underpinnings allow for the creation of best-in‑class products brought to market faster than the competition and done so more affordably and ethically. Instead of overproducing garments by the tonnes and coating the industry in garments no one ever asked for, FINESSE produces what is wanted, when it is wanted, eliminating the fashion industry’s footprint as the second largest polluter in the world. Our Culture Nestled between both the right and left brain, the FINESSE team consists of both an engineering and a creative culture, synthesizing two areas that have long remained separated. The FINESSE culture is one of excellence and dedication, of dreamers & doers. We envision the next age of fashion & consumer and then get to work to implement it, always thinking creatively, innovatively and collaboratively to create real change. We are energetic, highly creative and hungry for revolutionary change. The Role This is not a junior marketing role. We are looking for an experienced, data‑driven, creative, and agile Marketing Director to lead the planning, execution, and optimization of our Marketing efforts. This covers Paid Media, Out-of-Home, and Affiliate marketing efforts as well as other marketing support as needed. This role requires someone who thrives in both digital and traditional channels and can manage performance programs efficiently and measurably. The ideal candidate for this role has built and scaled performance marketing programs at hyper‑growth consumer businesses, and thrives at the intersection of brand, data, and impact. You are as comfortable negotiating a billboard buy as you are testing 100 ad variants for TikTok. You’ll bring relentless curiosity, an experimentation mindset, and the operational rigor to turn insight into scale. Key Responsibilities Lead all media buying across Meta, Google, TikTok, YouTube, and emerging digital platforms Own testing frameworks and performance KPIs; continuously optimize against CPA, ROAS, and LTV Bridge performance goals with creative storytelling by partnering with brand and creative to develop high‑converting assets that drive sell‑through from concept to campaign Optimize placements for both cultural resonance and brand lift – with proven ROI through measurement Manage our CRM lifecycle including audience segmentation, campaign execution, and performance reporting Develop OOH campaigns, performance‑based brand collabs and influencer marketing tied to CPA/ROAS outcomes as part of larger cross‑channel strategies, amplifying digital efforts Work cross‑functionally with product, CX, finance, marketing and other departments to ensure smooth systems, A/B testing infrastructure, and clear performance tracking Identify and implement process improvements to increase speed, accuracy, and scalability of operations Own CRO and performance analytics across our website and digital experience Identify, test, and scale optimizations across product and site pages Use sales data, channel performance, and trend analysis to inform collection planning and positioning, collaborating closely with the design and brand teams Recommended Background 8+ years of performance marketing experience, ideally with 3+ years in a leadership role A proven track record of scaling paid media and growth programs at high‑performance consumer businesses, ideally in apparel, beauty, or tech‑enabled DTC Deep channel expertise across paid digital, with hands‑on experience running campaigns directly Strong familiarity with attribution tools, BI dashboards, and A/B testing methodologies A builder mindset – not just optimizing what exists, but designing what’s missing Analytical and creative; able to derive insight and act on it fast High agency, high standards, low ego – comfortable owning outcomes in a fast‑moving, collaborative team What You’ll Love at FINESSE Being at the forefront of and working towards creating a culture‑defining new product A close‑knit, extremely passionate & world‑class team excited about changing the face of fashion A diverse team and culture that values inclusivity and individuality as highest priority Company‑sponsored happy hours and outings Seniority level Director Employment type Full‑time Job function Marketing, Strategy/Planning, and Art/Creative Industries Software Development and Retail Apparel and Fashion Referrals increase your chances of interviewing at FINESSE by 2x. #J-18808-Ljbffr