YAP Global is hiring: Public Relations Senior Account Executive (US) in New York

Public Relations Senior Account Executive (US)

YAP Global is an international public relations and communications consultancy focusing on the cryptocurrency, decentralized finance (DeFi), and web3 sector. Our global team of creative storytellers works across the globe to build brands through impactful storytelling.

Responsibilities

• Serve as day-to-day support for 5‑6 clients, managing both strategy and execution.
• Support the Account Lead to ensure KPIs are met across all clients.
• Research and write press releases, op‑eds, case studies and blog posts.
• Develop story angles to help meet client KPIs.
• Pitch client stories to strategic media outlets and key journalists.
• Maintain high-quality deliverables that meet client requirements.
• Formulate media strategies and maintain strong client relationships.
• Act as liaison on behalf of clients during media interactions.
• Participate in new‑business processes, including research, proposal and pitch preparation.

Requirements

• Right to work in the US.
• 1‑2 years of experience or educational background in Public Relations, Communications or Journalism.
• Knowledge of the fintech, blockchain or cryptocurrency space, or genuine desire to learn.
• Established media relationships with financial, tech and mainstream press.
• Track record of successfully pitching client stories to tier 1 & 2 media publications.
• Outstanding organisational, multi‑tasking and time‑management skills.
• Exceptional attention to detail – excellent spelling, grammar and proof‑reading.
• High motivation and ability to work independently under pressure.
• Strong news sense and storytelling ability.
• Creativity, strategic thinking and innovation.
• Strong interpersonal skills with clients and media.
• Comfort with communication platforms such as Telegram, Slack, X (formerly Twitter) and Discord.

Benefits

• Competitive salary – benchmarked and reviewed biannually.
• Unlimited holiday.
• Birthday off.
• Flexible working – WFH days and hours (standard 9 am‑6 pm).
• Co‑working space – we work two days a week in the office.
• ClassPass membership.
• Social events.
• Annual company offsite.
• Travel opportunities – attendance at key conferences.
• Ongoing training & development.
• Global team of ambitious, like‑minded professionals.

Seniority level

• Associate

Employment type

• Full‑time

Job function

• Public Relations

Industries

• IT Services and IT Consulting

Location: New York, NY.