Head of North America Partner Marketing, NAMER Strategic Customer & Partner Mark

Head of North America Partner Marketing, NAMER Strategic Customer & Partner Marketing The Head of Americas Partner Marketing at AWS leads the organization responsible for partner marketing strategy and execution across the U.S. and Canada. This role develops and executes strategic, data‑driven marketing programs with and through partners to drive demand and revenue, managing partner coverage, joint marketing plans, MDF planning and approval processes, and both partner‑led and AWS‑led demand generation programs. The ideal candidate brings extensive experience building large, complex teams that execute demand generation activities, with strong communication skills, analytical capabilities, deep understanding of the marketing mix, and proven ability to work cross‑functionally with multiple stakeholders.

Key Job Responsibilities

Develop and own the North America partner marketing plan including partner coverage, AWS‑led demand generation, MDF planning, and partner‑led demand generation

Hire and develop a team of partner marketing professionals that plan and deliver partner demand generation programs including integrated campaigns, digital marketing, webinars, and events

Partner closely with field marketing to ensure a unified marketing strategy across the Geo‑specifically the development of account‑based marketing programs and strategies with partners

Work closely with North America partner sales leaders and sales leaders to develop regional priorities and execute plans to drive partner marketing generated opportunities and pipeline

Drive cross‑functional collaboration with extended marketing teams (Digital Marketing, Paid Media, Global Campaigns) to execute partner‑led campaigns and events

Work with global and regional teams to share best practices and ensure alignment across different marketing efforts

Basic Qualifications

Experience driving direction and alignment with cross‑functional teams

Experience leading cross‑functional teams to establish strong partnerships with demonstrable results

Minimum of 15 years experience in a high‑tech B2B marketing role

Strong team player and leader with ability to influence, work cross‑functionally, build relationships with key stakeholders and thrive in highly collaborative and fast‑paced environments

Solid understanding of the marketing mix and how to build and deliver integrated marketing campaigns with and through partners

Preferred Qualifications

Experience leading across multiple locales

MBA

7+ years of developing and managing acquisition marketing or channel programs experience

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