Insight Global
This range is provided by Insight Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $41.00/yr - $45.00/yr
Our top retail client is seeking a Marketing Analyst to join their Media Insights Team, supporting strategic decision‑making for their consumer‑packaged goods and grocery portfolio (ex: General Mills). This role requires a unique blend of technical expertise and strategic thinking. The ideal candidate will be comfortable working with advanced analytics tools like SQL and Tableau to build predictive models and uncover consumer behavior trends, while also being able to interpret media performance drivers, attribution results, and translate insights into actionable recommendations for stakeholders. They should be adept at connecting analytical outputs to broader business impact, client use cases, and optimization strategies. Strong communication skills are essential, as this role serves as a bridge between data science and business teams, helping to translate complex data into clear, compelling narratives that inform marketing decisions.
Building predictive models and analyzing consumer behavior trends using SQL
Developing Tableau dashboards to automate reporting and visualize key insights
Evaluating marketing impact by comparing campaign performance and analyzing cross-channel behavior for customers like General Mills.
Interpreting attribution results and articulating media performance drivers to stakeholders
Delivering actionable insights that inform client use cases and guide future campaign optimization
Required Skills & Experience
3-5 years of relevant analytical experience in media, marketing analytics, or consumer insights (agency, brand, publisher, or research side)
Familiarity with media reporting types and campaign performance metrics
Proficiency in SQL for querying large datasets
Experience with Tableau for dashboarding and reporting
Strong presentation and communication skills to bridge technical insights with non-technical stakeholders
Ability to moderate discussions and collaborate across internal teams
Professional demeanor and strong organizational skills
Ability to identify insights, deep dive into data, and translate findings into actionable advertising campaign recommendations
Nice to Have Skills & Experience
Basic Python knowledge for data manipulation and exploratory analysis
Experience with retail media platforms (e.g., Lowe’s, Best Buy, Amazon, Petco, Meta)
Experience with Google Cloud Platform (GCP) or equivalent cloud environments
$41/hr to $45/hr.
Exact compensation may vary based on several factors, including skills, experience, and education.
Benefit packages for this role will start on the first day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
Seniority level Associate
Employment type Full‑time
Job function Advertising
Industries Retail
#J-18808-Ljbffr
Base pay range $41.00/yr - $45.00/yr
Our top retail client is seeking a Marketing Analyst to join their Media Insights Team, supporting strategic decision‑making for their consumer‑packaged goods and grocery portfolio (ex: General Mills). This role requires a unique blend of technical expertise and strategic thinking. The ideal candidate will be comfortable working with advanced analytics tools like SQL and Tableau to build predictive models and uncover consumer behavior trends, while also being able to interpret media performance drivers, attribution results, and translate insights into actionable recommendations for stakeholders. They should be adept at connecting analytical outputs to broader business impact, client use cases, and optimization strategies. Strong communication skills are essential, as this role serves as a bridge between data science and business teams, helping to translate complex data into clear, compelling narratives that inform marketing decisions.
Building predictive models and analyzing consumer behavior trends using SQL
Developing Tableau dashboards to automate reporting and visualize key insights
Evaluating marketing impact by comparing campaign performance and analyzing cross-channel behavior for customers like General Mills.
Interpreting attribution results and articulating media performance drivers to stakeholders
Delivering actionable insights that inform client use cases and guide future campaign optimization
Required Skills & Experience
3-5 years of relevant analytical experience in media, marketing analytics, or consumer insights (agency, brand, publisher, or research side)
Familiarity with media reporting types and campaign performance metrics
Proficiency in SQL for querying large datasets
Experience with Tableau for dashboarding and reporting
Strong presentation and communication skills to bridge technical insights with non-technical stakeholders
Ability to moderate discussions and collaborate across internal teams
Professional demeanor and strong organizational skills
Ability to identify insights, deep dive into data, and translate findings into actionable advertising campaign recommendations
Nice to Have Skills & Experience
Basic Python knowledge for data manipulation and exploratory analysis
Experience with retail media platforms (e.g., Lowe’s, Best Buy, Amazon, Petco, Meta)
Experience with Google Cloud Platform (GCP) or equivalent cloud environments
$41/hr to $45/hr.
Exact compensation may vary based on several factors, including skills, experience, and education.
Benefit packages for this role will start on the first day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
Seniority level Associate
Employment type Full‑time
Job function Advertising
Industries Retail
#J-18808-Ljbffr