WhiteWater Express Car Wash
VP of Customer Lifecycle, Marketing
WhiteWater Express Car Wash, Houston, Texas, United States, 77246
WhiteWater Express Car Wash provides the following pay range:
Base Pay Range $150,000.00/yr - $175,000.00/yr
Additional Compensation Types
Annual Bonus
Direct message the job poster from WhiteWater Express Car Wash
Vice President of Customer Lifecycle Position Overview
WhiteWater Express Car Wash seeks a Vice President of Customer Lifecycle to design and lead the end-to-end customer journey for a subscription-based retail business. This individual will design strategies that maximize acquisition, onboarding, engagement, retention, and renewal to drive customer retention, increase lifetime value, and optimize the intersection of marketing and onsite operations. This leader will own the communication channels in which we speak to our current and former members as well as our retail customers, and will be integral in developing technology to better speak to our customers. Finally, this leader will evaluate and optimize either our existing CRM platform, Rinsed, or assist in the development of a new platform.
Key Responsibilities
Further develop and own the ‘owned channel’ customer lifecycle strategy to drive increased customer engagement, lifetime value and identification of our next best customers.
Define and optimize full lifecycle: acquisition, onboarding, engagement, retention, renewal, and win-back.
Develop segmentation strategies to personalize experiences and drive loyalty.
Own KPIs such as churn reduction, renewal rates, customer lifetime value (CLV), and net promoter score (NPS).
Own analytics for WhiteWater’s omnichannel communication strategy (email, SMS, in-app, on-site signage, loyalty) to retain members and increase LTV.
Deploy A/B testing frameworks, campaign measurement, and attribution to optimize spend and messaging.
Partner with Marketing and IT to design campaigns that increase subscription adoption and reduce attrition.
Partner with IT and Operations to expand our onsite ‘next best customer’ identification and execution, including development of app-based tools to do so.
Partner with VP of Brand Marketing in KPIs for overall brand strategy and key marketing measurements (e.g. CAC, LTV, ROAS).
Recruit and develop Customer Lifecycle team (no dedicated staff today).
Required Qualifications
10+ years of experience in customer lifecycle management, subscription retail, or consumer-facing industries.
Proven track record of reducing churn and increasing CLV in a subscription-based model.
Strong leadership skills with experience managing cross-functional teams.
Expertise in CRM platforms, customer analytics, and lifecycle automation tools.
Hands-on experience with data modeling, customer 360 designs, LTV/CAC modeling, churn prediction, and segmentation.
Demonstrable experience turning analytics into retention-focused communications and revenue uplift.
Familiarity with modern marketing activation tools (email/SMS/CDP/MA platforms) and measurement frameworks.
Experience managing and scaling small to mid-size data teams; strong cross‑functional stakeholder management.
Excellent communication skills; ability to present marketing concepts and business recommendations to senior leadership.
Seniority Level Executive
Employment Type Full-time
Job Function Marketing, Sales, and Customer Service
Industry Retail and Marketing Services
Benefits: Medical insurance, Vision insurance, 401(k)
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Base Pay Range $150,000.00/yr - $175,000.00/yr
Additional Compensation Types
Annual Bonus
Direct message the job poster from WhiteWater Express Car Wash
Vice President of Customer Lifecycle Position Overview
WhiteWater Express Car Wash seeks a Vice President of Customer Lifecycle to design and lead the end-to-end customer journey for a subscription-based retail business. This individual will design strategies that maximize acquisition, onboarding, engagement, retention, and renewal to drive customer retention, increase lifetime value, and optimize the intersection of marketing and onsite operations. This leader will own the communication channels in which we speak to our current and former members as well as our retail customers, and will be integral in developing technology to better speak to our customers. Finally, this leader will evaluate and optimize either our existing CRM platform, Rinsed, or assist in the development of a new platform.
Key Responsibilities
Further develop and own the ‘owned channel’ customer lifecycle strategy to drive increased customer engagement, lifetime value and identification of our next best customers.
Define and optimize full lifecycle: acquisition, onboarding, engagement, retention, renewal, and win-back.
Develop segmentation strategies to personalize experiences and drive loyalty.
Own KPIs such as churn reduction, renewal rates, customer lifetime value (CLV), and net promoter score (NPS).
Own analytics for WhiteWater’s omnichannel communication strategy (email, SMS, in-app, on-site signage, loyalty) to retain members and increase LTV.
Deploy A/B testing frameworks, campaign measurement, and attribution to optimize spend and messaging.
Partner with Marketing and IT to design campaigns that increase subscription adoption and reduce attrition.
Partner with IT and Operations to expand our onsite ‘next best customer’ identification and execution, including development of app-based tools to do so.
Partner with VP of Brand Marketing in KPIs for overall brand strategy and key marketing measurements (e.g. CAC, LTV, ROAS).
Recruit and develop Customer Lifecycle team (no dedicated staff today).
Required Qualifications
10+ years of experience in customer lifecycle management, subscription retail, or consumer-facing industries.
Proven track record of reducing churn and increasing CLV in a subscription-based model.
Strong leadership skills with experience managing cross-functional teams.
Expertise in CRM platforms, customer analytics, and lifecycle automation tools.
Hands-on experience with data modeling, customer 360 designs, LTV/CAC modeling, churn prediction, and segmentation.
Demonstrable experience turning analytics into retention-focused communications and revenue uplift.
Familiarity with modern marketing activation tools (email/SMS/CDP/MA platforms) and measurement frameworks.
Experience managing and scaling small to mid-size data teams; strong cross‑functional stakeholder management.
Excellent communication skills; ability to present marketing concepts and business recommendations to senior leadership.
Seniority Level Executive
Employment Type Full-time
Job Function Marketing, Sales, and Customer Service
Industry Retail and Marketing Services
Benefits: Medical insurance, Vision insurance, 401(k)
#J-18808-Ljbffr