Tableau Software, Inc.
Tableau empowers millions of users globally to transform complex data into actionable insights, driving a data-driven culture in organizations of all sizes. As a core part of the Salesforce ecosystem, Tableau is accelerating innovation and expanding its leadership in the analytics market.
We are seeking a highly motivated and strategic
Product Marketing Manager
to drive our highest-level messaging, positioning, and activation for the Tableau portfolio. This role is central to defining how Tableau is understood by the market, key business personas, and internal stakeholders.
You will be the architect of Tableau’s overarching
portfolio messaging and positioning , ensuring coherence across our full product suite. A critical component of this role will be
business persona targeting and messaging , developing deep expertise in the pain points and aspirations of key executives and functional buyers. Additionally, you will play a leading role in
keynote development and execution
for major global events, crafting and delivering the main stage story that showcases Tableau's vision, innovation, and value proposition.
Success in this role requires a strategic mindset, exceptional storytelling abilities, and the capacity to synthesize complex product and market information into clear, resonant narratives. You will collaborate closely with Product Management, Executive Leadership, and the broader Marketing team to deliver a unified and impactful message that accelerates pipeline and strengthens Tableau’s market leadership.
Responsibilities & Impact
Lead and create the core value proposition and selling points.
Translate our marketing initiatives into actionable programs to help fuel the sales pipeline, close deals, and deliver growth.
Operationalize our internal marketing communications.
Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs.
Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success
Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.
Required Skills
Product Marketing Foundation:
5+ years of experience in
Product Marketing
for an enterprise SaaS or analytics product, including GTM planning and content development.
Strategic Narrative & Synthesis:
Proven ability to synthesize complex technical and market information into a
clear, compelling, and executive-level narrative
and value proposition.
Keynote/Event Experience:
Direct experience in
producing, editing, or managing content
for large-scale industry keynotes or flagship company events.
Preferred Skills
Executive Presence:
Exceptional communication, writing, and presentation skills necessary to
influence executives
and deliver high-stakes presentations (live and recorded).
Cross-Functional Leadership:
Demonstrated success in
leading and aligning cross-functional teams
(Product Management, Sales, Creative) without direct reporting authority.
Business Acumen:
Deep understanding of enterprise business challenges, organizational structures, and the process of
selling complex B2B software
to functional buyers.
Analytics Domain Expertise:
Prior experience in the
data, business intelligence, or analytics software space , with familiarity with modern data stack concepts.
Salesforce Ecosystem Knowledge:
Familiarity with the
Salesforce platform and clouds , and the ability to articulate Tableau's value within the broader Customer 360 context.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $155,400- $213,800 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
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We are seeking a highly motivated and strategic
Product Marketing Manager
to drive our highest-level messaging, positioning, and activation for the Tableau portfolio. This role is central to defining how Tableau is understood by the market, key business personas, and internal stakeholders.
You will be the architect of Tableau’s overarching
portfolio messaging and positioning , ensuring coherence across our full product suite. A critical component of this role will be
business persona targeting and messaging , developing deep expertise in the pain points and aspirations of key executives and functional buyers. Additionally, you will play a leading role in
keynote development and execution
for major global events, crafting and delivering the main stage story that showcases Tableau's vision, innovation, and value proposition.
Success in this role requires a strategic mindset, exceptional storytelling abilities, and the capacity to synthesize complex product and market information into clear, resonant narratives. You will collaborate closely with Product Management, Executive Leadership, and the broader Marketing team to deliver a unified and impactful message that accelerates pipeline and strengthens Tableau’s market leadership.
Responsibilities & Impact
Lead and create the core value proposition and selling points.
Translate our marketing initiatives into actionable programs to help fuel the sales pipeline, close deals, and deliver growth.
Operationalize our internal marketing communications.
Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs.
Build consensus, alignment, and engagement across Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success
Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.
Required Skills
Product Marketing Foundation:
5+ years of experience in
Product Marketing
for an enterprise SaaS or analytics product, including GTM planning and content development.
Strategic Narrative & Synthesis:
Proven ability to synthesize complex technical and market information into a
clear, compelling, and executive-level narrative
and value proposition.
Keynote/Event Experience:
Direct experience in
producing, editing, or managing content
for large-scale industry keynotes or flagship company events.
Preferred Skills
Executive Presence:
Exceptional communication, writing, and presentation skills necessary to
influence executives
and deliver high-stakes presentations (live and recorded).
Cross-Functional Leadership:
Demonstrated success in
leading and aligning cross-functional teams
(Product Management, Sales, Creative) without direct reporting authority.
Business Acumen:
Deep understanding of enterprise business challenges, organizational structures, and the process of
selling complex B2B software
to functional buyers.
Analytics Domain Expertise:
Prior experience in the
data, business intelligence, or analytics software space , with familiarity with modern data stack concepts.
Salesforce Ecosystem Knowledge:
Familiarity with the
Salesforce platform and clouds , and the ability to articulate Tableau's value within the broader Customer 360 context.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $155,400- $213,800 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.
#J-18808-Ljbffr