SalaryGuide
Responsibilities
Evaluate and adjust budget allocation across channels and markets based on channel performance, market performance, marginal returns, and business priorities.
Develop and drive a performance media mix strategy that adapts in real-time to market conditions and customer demand.
Serve as the go-to representative to business and finance stakeholders for all things related to performance marketing effectiveness.
Translate marketing performance into actionable business insights and clear tradeoffs.
Identify quick-turn, high impact opportunities to drive bookings and revenue within a 0–6 month window.
Partner with channel leads to execute test-and-learn campaigns, tactical promos, or scaled optimizations with immediate impact.
Build frameworks to assess marketing efficiency and marginal ROI across channels.
Spot underperforming areas and recommend reallocation or optimization strategies.
Work with analytics, media, and marketing teams to rapidly stand-up targeted campaigns focused on driving incremental growth.
Ensure the entire performance marketing engine is aligned with evolving business goals and customer behavior.
Requirements
10+ years in performance marketing, growth marketing, or digital media, with deep experience in managing or optimizing multiple channels
Proven ability to drive growth and reallocation strategies based on performance and business needs
Experience working in fast-paced, cross-functional environments, ideally within e-commerce, travel, or marketplaces
Strategic thinker with strong analytical chops, that can turn data into actionable recommendations
Strong communication and stakeholder management skills with senior leaders
Benefits
medical/dental/vision
paid time off
Employee Assistance Program
wellness & travel reimbursement
travel discounts
International Airlines Travel Agent (IATAN) membership
#J-18808-Ljbffr
Evaluate and adjust budget allocation across channels and markets based on channel performance, market performance, marginal returns, and business priorities.
Develop and drive a performance media mix strategy that adapts in real-time to market conditions and customer demand.
Serve as the go-to representative to business and finance stakeholders for all things related to performance marketing effectiveness.
Translate marketing performance into actionable business insights and clear tradeoffs.
Identify quick-turn, high impact opportunities to drive bookings and revenue within a 0–6 month window.
Partner with channel leads to execute test-and-learn campaigns, tactical promos, or scaled optimizations with immediate impact.
Build frameworks to assess marketing efficiency and marginal ROI across channels.
Spot underperforming areas and recommend reallocation or optimization strategies.
Work with analytics, media, and marketing teams to rapidly stand-up targeted campaigns focused on driving incremental growth.
Ensure the entire performance marketing engine is aligned with evolving business goals and customer behavior.
Requirements
10+ years in performance marketing, growth marketing, or digital media, with deep experience in managing or optimizing multiple channels
Proven ability to drive growth and reallocation strategies based on performance and business needs
Experience working in fast-paced, cross-functional environments, ideally within e-commerce, travel, or marketplaces
Strategic thinker with strong analytical chops, that can turn data into actionable recommendations
Strong communication and stakeholder management skills with senior leaders
Benefits
medical/dental/vision
paid time off
Employee Assistance Program
wellness & travel reimbursement
travel discounts
International Airlines Travel Agent (IATAN) membership
#J-18808-Ljbffr