Sodexo
Vice President, Campus Marketing – Sodexo (Remote, US; 50% travel).
Sodexo seeks the highest caliber executives who embody the finest leadership skills to move our business forward. Our executive leaders have a vision for the future and develop strategies that provide direct support to other leaders and teams in our varied operational areas while embodying our core values of Spirit of Progress, Team Spirit, and Spirit of Service.
Responsibilities
Retail Offer Development & Strategy
Lead the development and adaptation of offers based on segment strategy and targeted sub-segments, ensuring alignment with regional client and consumer needs.
Manage deals with large retail brands
Build and maintain a comprehensive Offer portfolio and playbook to support operational and sales teams.
Drive innovation and digital initiatives, as well as segment-specific products (e.g., resident dining), in partnership with the central product marketing team to ensure consistency and resource optimization.
Support the design and mobilization of both offer-based and non-offer-based solutions, playing a critical role in deployment across operations and sales.
Consumer Insight Leadership
Oversee the collection, analysis, and dissemination of client and consumer data to inform strategic decisions.
Act as the voice of the consumer within the organization, ensuring products and services meet evolving needs.
Utilize proprietary and external analytics to guide product development, improve end‑user experiences, and create competitive differentiation.
Lead the development and validation of business cases and product/service briefs.
Deployment & Activation
Manage and activate key initiatives to drive market capture, growth, and consumer engagement.
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Sodexo seeks the highest caliber executives who embody the finest leadership skills to move our business forward. Our executive leaders have a vision for the future and develop strategies that provide direct support to other leaders and teams in our varied operational areas while embodying our core values of Spirit of Progress, Team Spirit, and Spirit of Service.
Responsibilities
Retail Offer Development & Strategy
Lead the development and adaptation of offers based on segment strategy and targeted sub-segments, ensuring alignment with regional client and consumer needs.
Manage deals with large retail brands
Build and maintain a comprehensive Offer portfolio and playbook to support operational and sales teams.
Drive innovation and digital initiatives, as well as segment-specific products (e.g., resident dining), in partnership with the central product marketing team to ensure consistency and resource optimization.
Support the design and mobilization of both offer-based and non-offer-based solutions, playing a critical role in deployment across operations and sales.
Consumer Insight Leadership
Oversee the collection, analysis, and dissemination of client and consumer data to inform strategic decisions.
Act as the voice of the consumer within the organization, ensuring products and services meet evolving needs.
Utilize proprietary and external analytics to guide product development, improve end‑user experiences, and create competitive differentiation.
Lead the development and validation of business cases and product/service briefs.
Deployment & Activation
Manage and activate key initiatives to drive market capture, growth, and consumer engagement.
#J-18808-Ljbffr