Abbove SA
Marketing, Product Communication & Customer Engagement Manager
Abbove SA, Tulsa, Oklahoma, United States, 74145
Department:
Marketing & Customer Success Reports to:
Revenue Team Lead Location:
Hybrid Type:
Full-time Level:
Medior to Senior
Abbove is a leading
wealth planning technology platform
that aims to radically transform the way families relate to their wealth and interact with their trusted advisors.
Abbove’s platform empowers
more than 1.200 wealth advisors to provide over 40.000 families
across Europe with a new experience of collaborative wealth management that goes far beyond money. Abbove is transforming the private banking and wealth management industry, it is growing fast and it needs you to build up a sustainable future.
Your Mission as
Marketing, Product Communication & Customer Engagement Manager Your mission is threefold:
Define, execute and optimize Abbove’s marketing & communication strategy
to strengthen our brand and visibility in the wealthtech ecosystem.
Transform product features into clear, compelling, and educational communication , ensuring clients understand the value of the platform and new releases.
Measure, analyse and improve customer engagement and adoption , helping Customer Success and Product focus on the right actions for activation, satisfaction and retention.
You will be a key bridge between
Marketing, Product and Customer Success , helping us both
tell our story
and
understand our users .
A strong interest in the
wealth planning / wealthtech
market is essential. If you’re not an expert yet, you must be
eager to learn quickly
and able to turn complex concepts into clear, compelling messages.
Key Responsibilities 1. Marketing Strategy & Brand Positioning
Define and implement Abbove’s
marketing & communication strategy .
Strengthen Abbove’s
positioning and narrative
within the wealthtech ecosystem.
Bring new ideas, innovative approaches, and forward-thinking perspectives to all marketing initiatives.
Ensure consistent and impactful messaging across all channels (website, social, email, events, PR).
2. Editorial Calendar, Campaigns & Content Production
Build and maintain a
structured editorial calendar , aligned with product releases, events and commercial priorities.
Design and manage
campaigns
for product launches, webinars, customer stories and thought leadership.
Monitor performance metrics and continuously optimize campaigns based on data.
Produce or coordinate high-quality content: Newsletters
Articles & blog posts
Videos & webinars
Case studies & whitepapers
Press releases and award applications
Ensure content delivers real value to
wealth managers, family offices, accountants and financial institutions .
Maintain and enhance
Abbove’s website
and core marketing materials.
3. Product Communication & Customer Education
Write and produce
one-pagers
and feature overviews that highlight both functionality and business value.
Prepare and coordinate
client communication for product releases
(emails, in-app, newsletters).
Create
commercial presentations , pitch decks and customer use cases for the sales and CS teams.
Develop
guides, how-to content and support articles
(e.g. Freshdesk) to facilitate self-service and onboarding.
Create
scripts and demo videos
for new features and workflows.
Develop
product newsletters
and
in-app communications
(e.g. via Beamer) to announce and explain new functionalities.
Maintain a
central, up-to-date repository
of all product and marketing support materials.
Track and analyse
platform usage KPIs : logins, feature adoption, engagement frequency, key workflows, account creation, etc.
Detect early
signs of disengagement
and share them with Customer Success Managers.
Build dashboards and structured
usage reports
for CS and management.
Analyse
churn signals
and recommend preventive actions.
Identify
champion clients , document their best practices and help turn them into case studies or references.
Design and run
activation and adoption campaigns
(emails, in-app messages, workshops, webinars).
Define and follow
adoption journeys , including nudges and gamification where relevant.
Deploy and manage
feedback tools
(NPS surveys, client interviews, feedback forms) and synthesise insights.
Create and maintain a
data-driven feedback loop
to orient Customer Success and provide relevant insights to the Product team.
Collaborate closely with
Sales, Customer Success, Product and Leadership .
Work with Leadership & CS to highlight
customer success stories, best practices and usage insights .
Define and monitor
marketing and engagement KPIs
(traffic, engagement, campaign ROI, adoption, churn indicators, etc.).
Report insights and strategic recommendations on a regular basis and contribute to continuous improvement.
KPIs & Success indicators
Increased
brand visibility and credibility
in the wealthtech / wealth planning space.
Growth in
website traffic, content reach, and social/media engagement .
Success and impact of
product launches, campaigns and events .
Increased
adoption and usage of key features .
Engagement with
release notes, in-app messages and product newsletters .
Reduction of
disengagement signals and churn risks .
Accuracy and usefulness of
dashboards and behavioural analytics .
Satisfaction of internal stakeholders (Marketing, Product, CS, Sales).
Key ingredients to succeed
3–6 years
of experience in
B2B marketing, product marketing, communication and/or customer engagement/analytics
roles.
Experience in
fintech, wealthtech, SaaS or financial services
is a strong plus.
Strong writing and communication skills in
French and English , with very good
Dutch
(spoken and written).
Proven experience managing
multi-channel campaigns , editorial calendars and content production.
Ability to
transform complex product and industry concepts
into clear, engaging communication.
Good analytical skills; comfortable with
dashboards, KPIs, and usage analytics tools .
Familiarity with website management tools, analytics, email automation, social platforms, CRM, helpdesk tools (e.g. Freshdesk), and basic design/video tools is a plus.
Knowledge of the
wealth planning / wealthtech
ecosystem—or
strong motivation to learn it fast and bring new ideas .
A rare blend of
creativity
and
data-driven thinking .
Curious, innovative, and eager to bring
something new
to Abbove.
Passion for
storytelling, content creation and strategic communication .
Structured, autonomous, and able to
drive initiatives end-to-end
while managing several streams in parallel.
Analytical mindset combined with strong
empathy for users and clients .
Team player with excellent communication skills and strong prioritisation.
How to Apply If you’re excited to shape Abbove’s
voice, product communication and customer engagement —and ready to bring fresh ideas to a growing wealthtech company we’d love to hear from you!
Send your
CV + short motivation email
to
contact@abbove.com .
with the subject line: Marketing, Product Communication & Customer Engagement Manager – [Your Name]
#J-18808-Ljbffr
Marketing & Customer Success Reports to:
Revenue Team Lead Location:
Hybrid Type:
Full-time Level:
Medior to Senior
Abbove is a leading
wealth planning technology platform
that aims to radically transform the way families relate to their wealth and interact with their trusted advisors.
Abbove’s platform empowers
more than 1.200 wealth advisors to provide over 40.000 families
across Europe with a new experience of collaborative wealth management that goes far beyond money. Abbove is transforming the private banking and wealth management industry, it is growing fast and it needs you to build up a sustainable future.
Your Mission as
Marketing, Product Communication & Customer Engagement Manager Your mission is threefold:
Define, execute and optimize Abbove’s marketing & communication strategy
to strengthen our brand and visibility in the wealthtech ecosystem.
Transform product features into clear, compelling, and educational communication , ensuring clients understand the value of the platform and new releases.
Measure, analyse and improve customer engagement and adoption , helping Customer Success and Product focus on the right actions for activation, satisfaction and retention.
You will be a key bridge between
Marketing, Product and Customer Success , helping us both
tell our story
and
understand our users .
A strong interest in the
wealth planning / wealthtech
market is essential. If you’re not an expert yet, you must be
eager to learn quickly
and able to turn complex concepts into clear, compelling messages.
Key Responsibilities 1. Marketing Strategy & Brand Positioning
Define and implement Abbove’s
marketing & communication strategy .
Strengthen Abbove’s
positioning and narrative
within the wealthtech ecosystem.
Bring new ideas, innovative approaches, and forward-thinking perspectives to all marketing initiatives.
Ensure consistent and impactful messaging across all channels (website, social, email, events, PR).
2. Editorial Calendar, Campaigns & Content Production
Build and maintain a
structured editorial calendar , aligned with product releases, events and commercial priorities.
Design and manage
campaigns
for product launches, webinars, customer stories and thought leadership.
Monitor performance metrics and continuously optimize campaigns based on data.
Produce or coordinate high-quality content: Newsletters
Articles & blog posts
Videos & webinars
Case studies & whitepapers
Press releases and award applications
Ensure content delivers real value to
wealth managers, family offices, accountants and financial institutions .
Maintain and enhance
Abbove’s website
and core marketing materials.
3. Product Communication & Customer Education
Write and produce
one-pagers
and feature overviews that highlight both functionality and business value.
Prepare and coordinate
client communication for product releases
(emails, in-app, newsletters).
Create
commercial presentations , pitch decks and customer use cases for the sales and CS teams.
Develop
guides, how-to content and support articles
(e.g. Freshdesk) to facilitate self-service and onboarding.
Create
scripts and demo videos
for new features and workflows.
Develop
product newsletters
and
in-app communications
(e.g. via Beamer) to announce and explain new functionalities.
Maintain a
central, up-to-date repository
of all product and marketing support materials.
Track and analyse
platform usage KPIs : logins, feature adoption, engagement frequency, key workflows, account creation, etc.
Detect early
signs of disengagement
and share them with Customer Success Managers.
Build dashboards and structured
usage reports
for CS and management.
Analyse
churn signals
and recommend preventive actions.
Identify
champion clients , document their best practices and help turn them into case studies or references.
Design and run
activation and adoption campaigns
(emails, in-app messages, workshops, webinars).
Define and follow
adoption journeys , including nudges and gamification where relevant.
Deploy and manage
feedback tools
(NPS surveys, client interviews, feedback forms) and synthesise insights.
Create and maintain a
data-driven feedback loop
to orient Customer Success and provide relevant insights to the Product team.
Collaborate closely with
Sales, Customer Success, Product and Leadership .
Work with Leadership & CS to highlight
customer success stories, best practices and usage insights .
Define and monitor
marketing and engagement KPIs
(traffic, engagement, campaign ROI, adoption, churn indicators, etc.).
Report insights and strategic recommendations on a regular basis and contribute to continuous improvement.
KPIs & Success indicators
Increased
brand visibility and credibility
in the wealthtech / wealth planning space.
Growth in
website traffic, content reach, and social/media engagement .
Success and impact of
product launches, campaigns and events .
Increased
adoption and usage of key features .
Engagement with
release notes, in-app messages and product newsletters .
Reduction of
disengagement signals and churn risks .
Accuracy and usefulness of
dashboards and behavioural analytics .
Satisfaction of internal stakeholders (Marketing, Product, CS, Sales).
Key ingredients to succeed
3–6 years
of experience in
B2B marketing, product marketing, communication and/or customer engagement/analytics
roles.
Experience in
fintech, wealthtech, SaaS or financial services
is a strong plus.
Strong writing and communication skills in
French and English , with very good
Dutch
(spoken and written).
Proven experience managing
multi-channel campaigns , editorial calendars and content production.
Ability to
transform complex product and industry concepts
into clear, engaging communication.
Good analytical skills; comfortable with
dashboards, KPIs, and usage analytics tools .
Familiarity with website management tools, analytics, email automation, social platforms, CRM, helpdesk tools (e.g. Freshdesk), and basic design/video tools is a plus.
Knowledge of the
wealth planning / wealthtech
ecosystem—or
strong motivation to learn it fast and bring new ideas .
A rare blend of
creativity
and
data-driven thinking .
Curious, innovative, and eager to bring
something new
to Abbove.
Passion for
storytelling, content creation and strategic communication .
Structured, autonomous, and able to
drive initiatives end-to-end
while managing several streams in parallel.
Analytical mindset combined with strong
empathy for users and clients .
Team player with excellent communication skills and strong prioritisation.
How to Apply If you’re excited to shape Abbove’s
voice, product communication and customer engagement —and ready to bring fresh ideas to a growing wealthtech company we’d love to hear from you!
Send your
CV + short motivation email
to
contact@abbove.com .
with the subject line: Marketing, Product Communication & Customer Engagement Manager – [Your Name]
#J-18808-Ljbffr